Last updated: December 5, 2022
The Adobe Privacy Policy describes the privacy practices of Adobe’s Services and Software (as defined in our General Terms of Use [https://www.adobe.com/legal/terms.html]) and anywhere we display or reference this policy. If you are a resident of North America, your relationship is with Adobe Inc. (Adobe U.S.) and the laws of California and the United States apply.
If you reside outside of North America, your relationship is with Adobe Systems Software Ireland Limited (Adobe Ireland), which is the controller with regard to your personal information collected by Adobe, and the laws of Ireland apply.
Please note that in order to use our Services and Software, you acknowledge that Adobe will transfer your personal information across national borders and to other countries where Adobe and its partners operate, including the United States. The privacy protections and rights of authorities to access your information in these countries may not be equivalent to those in your country. We will only transfer your personal information to these countries where permitted to do so by law and we will take steps intended to ensure that your personal information continues to receive appropriate protections. For more information, please see the section “Does Adobe transfer my personal information across national borders?” at [https://www.adobe.com/privacy/policy.html#info-transfer].
If the content or information that you store in Adobe Services and Software contains personal information of other individuals, you must be legally permitted to disclose the personal information to Adobe.
This privacy policy describes how Adobe (also referred to as "we," "us" or "our") will make use of your information in the context of:
Please note that websites and apps provided by some companies acquired by Adobe may operate under their own privacy policies until their privacy practices are integrated with Adobe's privacy practices. For a current list of these companies, click here [https://www.adobe.com/privacy/policies.html].
Additional privacy-related information for certain Adobe Services and Software can be found in the table below:
Please also see the Adobe Terms of Use [https://www.adobe.com/legal/terms.html] and any additional Terms of Use or Product License Agreements [https://www.adobe.com/legal/licenses-terms.html] that may apply to the Services and Software you are using.
Adobe ID, registration, and customer support
When you register to use an Adobe Service, create an Adobe ID, purchase a license to our Services and Software, or contact us for support or other offerings, Adobe collects information that identifies you. This includes:
Identifiers and contact information, such as:
Commercial and transaction information, such as:
Professional, education or other demographic information, such as:
Analytics or other electronic network activity, such as:
Inferred information
To help keep our databases current and to provide you the most relevant content and experiences, we may infer or generate information based on the information we collect or combine information provided by you with information from third party sources, in accordance with applicable law. For example, the size, industry, and other information about the company you work for (where you have provided company name) will be obtained from sources including, professional networking sites and information service providers. We may also infer, generate, or collect and receive information from third parties, including partners, and from publicly accessible sources, for purposes that include to detect, prevent, or otherwise address fraudulent, deceptive, or illegal activity, misuse of our Services and Software, security or technical issues, as well as to protect against harm to the rights, property or safety of Adobe and our employees, our users, children, or the public.
Adobe Services and Software
We collect information you provide to us (e.g., when you access and use our Services and Software) or permit us to collect (e.g., as part of a third-party integration). We also collect or generate information about how you access and use our Services and Software, including when you use a desktop or mobile app feature that takes you online (such as a photo syncing feature). Depending on the Services and Software you access and use, this information may be associated with your device or browser or it may be associated with your Adobe account or content. It includes:
Analytics or other electronic network activity, such as:
Professional, Education or other demographic information, such as:
Commercial and transaction information, such as:
Sensitive personal information, such as:
The following links provide further information on:
Adobe Software activation and automatic updates
When you activate your Adobe Software or when you install updates to the Software, we collect analytics or other electronic network activity information, such as:
You can learn more about app activation here [https://helpx.adobe.com/uk/x-productkb/policy-pricing/activate-deactivate-products.html].
Adobe emails
Emails we send you may include a technology (called a web beacon [https://www.adobe.com/privacy/cookies.html#web-beacons]) that collects Analytics or other electronic network activity, such as whether you have received or opened the email, or clicked a link in the email. If you do not want us to collect this information, you can opt out of receiving Adobe marketing emails [https://www.adobe.com/privacy/opt-out.html#communication].
Adobe online advertising
Adobe advertises online in a variety of ways, including displaying Adobe ads to you on other companies' websites and apps and on social media platforms, such as Facebook and LinkedIn. Adobe websites use cookies and similar technologies provided by our own company (Adobe Experience Cloud [https://www.adobe.com/privacy/marketing-cloud.html]) and other companies that allow us to gather additional information to measure and improve the effectiveness of our advertising. We collect Analytics or other electronic network activity information such as:
Learn more about Adobe’s advertising practices [https://www.adobe.com/privacy/marketing.html].
Buttons, tools, and content from other companies
Adobe Services and Software may include buttons, tools, or content that link to other companies’ services (for example, a Facebook "Like" button). We may collect information about your use of these features, such as content “liked” and address information in Google Maps. In addition, when you see or interact with these buttons, tools, or content, or view an Adobe web page or app containing them, some information from your browser may automatically be sent to the other company. Please read that company’s privacy policy for more information.
Adobe websites may implement Google reCAPTCHA Enterprise to help prevent spam and abuse. reCAPTCHA Enterprise collects hardware and software information, such as device and application data, and sends it to Google for purposes of providing, maintaining, and improving reCAPTCHA Enterprise and for general security purposes. Your use of reCAPTCHA Enterprise is subject to Google’s Privacy Policy [https://policies.google.com/privacy?hl=en-US] and Terms of Use. [https://policies.google.com/terms?hl=en-US].
Adobe social networking pages and social sign-on services
You can sign in to some Adobe Services and Software using a social networking account, such as a Facebook account. Where you give appropriate permissions, we will receive contact and identifier information about you from your social networking account, such as name, country, and basic demographic information.
Adobe has its own pages on many social networking sites (for example, the Adobe® Photoshop® team’s Facebook page). We will collect information which you have made publicly available on your social networking account, such as name and interests in our products and services, when you interact with our social networking pages. The social networking sites may provide statistics and insights to Adobe which help us understand the types of actions that people take on our pages. Where applicable, Adobe and social media site(s) have entered into an arrangement which determines our respective responsibilities.
You can learn more about Adobe's practices with respect to social networking pages and account sign-on services here [https://www.adobe.com/privacy/social-networking.html].
Adobe acting on your behalf
In certain instances, Adobe is acting only on your behalf for personal information collected and processed by our services (for example, for the address book contacts shared by users when entering recipient information). In such cases, Adobe is acting only on your instructions in order to facilitate the Service requested by you, and you will be responsible for the information shared. In these instances, we will inform you through in-app notifications or other in-time communications. If you submit any information relating to other people to us or to our service providers in connection with your use of Adobe Services and Software, you represent that you have the authority to do so and to permit us to use the information in accordance with this policy.
How we analyze your content to deliver features requested by you
Adobe offers certain features that let you edit and organize your photographs, videos, and other types of content using characteristics like face and voice (e.g., you can group similar faces, places, and image characteristics within your collection), and such characteristics may be considered biometric identifiers or biometric information under certain US laws or other applicable privacy laws. When you choose to use these features, Adobe is acting only on your instructions in order to facilitate the service requested by you. These features are off by default and, should you choose to enable them, you can always disable these features. Where we process biometric identifiers or biometric information to deliver a feature requested by you, we delete this information once you turn off the feature, unless otherwise specified in the Software or Services.
Adobe uses the information we collect about you for the following purposes:
Where we process your information based on legitimate interests, you can object to this processing in certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons.
If legitimate interest is not an available legal basis in a particular jurisdiction, we will engage in the processing activities described above on a legal basis that is available in that particular jurisdiction.
On other occasions where we ask you for consent, we will use the information for the purposes which we explain at that time. Where we rely on consent to process information, you can withdraw your consent to such activities at any time.
Where this processing and these disclosures are not strictly required by law, Adobe may rely on its legitimate interests, where available, and those of third parties described above.
Disclosing to other Data Controllers
We will disclose your personal information within the Adobe family of companies for the purposes identified above (see a list of Adobe entities [https://www.adobe.com/about-adobe/contact/offices.html] and our acquired companies [https://www.adobe.com/privacy/policies.html]).
We will also disclose your personal information with other third-party data controllers with your consent (where necessary) or to provide any product or service you have requested (e.g., third-party integrations). The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers. In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw. These parties may be joint controllers for this processing. More information is available at [https://www.adobe.com/privacy/marketing.html#online-advertising].
Third-party data controllers may also use Adobe products and services to collect and process your personal information. If you are using an email address that is associated with a business domain (e.g., [email protected]) to access Adobe's Services and Software, or if you were invited to use the Services and Software by a business, we may provide your personal information to that business.
Disclosing for Fraud Prevention, Safety and Security Purposes
We will disclose personal information to companies that help us run our business to detect, prevent, or otherwise address fraud, deception, illegal activity, misuse of Adobe Services and Software, and security or technical issues.
Additionally, we will disclose personal information to companies, organizations, government authorities, or individuals outside of Adobe if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to detect, prevent, or protect against such fraudulent, deceptive, or illegal activity, misuse of our Services and Software, or security or technical issues, or where it is reasonably necessary to protect from harm the rights, property or safety of Adobe and our employees, our users, children, or the public as required or permitted by law.
Disclosing to Data Processors
We will also disclose your personal information to companies that help us run our business by processing personal information on behalf of Adobe for the purposes identified above. Such companies include providers of customer support services, payment processing services, fraud monitoring and prevention, detecting and preventing deceptive or illegal activity or misuse of our Services and Software, email, social media, and other marketing platforms and service providers, and hosting services. We require these companies to protect your personal infromation consistent with this Privacy Policy.
Other Information Disclosure
Adobe may also disclose your personal information:
We may disclose or publish aggregate information that doesn’t specifically identify you, such as statistical information about visitors to our websites or statistical information about how customers use the Adobe Experience Cloud [https://www.adobe.com/privacy/marketing-cloud.html].
There are several places within Adobe’s Services and Software that allow you to post comments, upload pictures, participate in message boards or chats, engage with blogs, share technical information, or submit other content for others to see. Sometimes you can limit who can see what you share, but there are some places where what you share can be seen by the general public or other users of the service. Such information can appear in search engine results or through other publicly available platforms and can be “crawled” or searched by third parties. For example, when users post content on message boards, online chats, blogs, and Community Forums, the information posted by the user will become public. Some online content may remain accessible publicly even after Adobe fulfils a request to delete the poster’s personal information.
Please be careful when you share your personal information. Do not share anything you wouldn’t want publicly known unless you are sure you are posting it within an app or website that allows you to control who sees what you post. Please note that when you post messages on certain user forums on our websites and app, your email address or name and/or profile photo may be included and displayed with your message. You can find more information about managing your public profile here [https://helpx.adobe.com/manage-account/using/edit-adobe-account-personal-profile.html].
To remove content you have shared on our Services and Software, please use the same feature you used to share the content. If another user invites you to participate in shared viewing, editing, or commenting of content, you may be able to delete your contributions, but usually the user who invited you has full control. If you have questions or concerns about this, please contact us[https://www.adobe.com/go/privacyinquiry].
We work hard to protect your personal information. We employ administrative, technical, and physical security controls where appropriate, such as encryption, 2-step verification, and appropriate contractual obligations for employees and contractors.
Your personal information and files are stored on Adobe’s servers and the servers of companies we engage to provide services to us.
The main locations where we process your personal information are the US and India, but we also transfer personal information to all other countries in the world where our Services and Software are available. We carry out these transfers in compliance with applicable laws – for example, by putting data transfer agreements in place to help protect your personal information.
If you reside outside of North America, your relationship is with Adobe Ireland. Where Adobe Ireland transfers your personal information to a country which is not within the EEA and is not subject to an adequacy decision by the EU Commission, we rely on one or more of the following legal mechanisms: European Commission approved Standard Contractual Clauses, and/or your consent in certain circumstances. A copy of the relevant mechanism can be provided for your review upon request, using the contact details provided at the end of this Privacy Policy. For more information about how Adobe Ireland transfers European personal information, please see Cross-border data transfers [https://www.adobe.com/privacy/eudatatransfers.html].
The information above applies to Adobe users who are consumers. More information is available for our business customers that want to learn more about Cross-border data transfers [https://www.adobe.com/privacy/eudatatransfers.html].
Under the law of some jurisdictions, you may have the right to ask us for a copy of your personal information; to correct, delete or restrict (stop any active) processing of your personal information; and to obtain the personal information you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this information to another controller. You may be entitled to additional rights based on applicable data privacy laws in your jurisdiction.
In addition, you can object to the processing of your personal information in some circumstances (such as where we are using the information for direct marketing).
These rights may be limited, for example, if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law to keep or which we need to defend claims against us. In addition, most web browsers have a “Do Not Track” feature that lets you tell websites you do not want to have your online activities tracked. Currently, there is not an accepted standard on how companies should respond to web browsers’ “Do Not Track” signals. Accordingly, our Services and Software do not currently recognize or respond to “Do Not Track” browser signals. However, you can learn more about Adobe’s advertising practices and your privacy choices at [https://www.adobe.com/privacy/opt-out.html].
To exercise any of these rights (including deactivating your Adobe ID account), you can get in touch with us – or our data protection officer – using the details set out below. Additionally, many of our Services and Software allow you to edit your personal information by accessing the "my account [https://accounts.adobe.com/]," "my profile," or a similar feature of the service you are using. Likewise, you can delete files or photos you have stored in our Services and Software by logging in and using the deletion functions that are available.
If you have unresolved concerns, you have the right to report them to your local privacy regulator or data protection authority and, where applicable, you also have the right to lodge a complaint with Adobe Ireland's lead supervisory authority, the Irish Data Protection Commission.
When you are asked to provide personal information, you may decline. And you may use web browser or operating system controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain services or features, those services or features may not be available or fully functional. For example, to register with Adobe, to create an Adobe ID, and to use some Adobe Services and Software, the provision of some information is mandatory: if relevant information is not provided, then we will not be able to administer an Adobe account to you, or provide you with the Services and Software requested. Other optional information, if not provided, may impact our ability to provide a personalized experience or tailored content or offerings.
In addition to the rights above, see Additional US State Privacy Rights for more information [https://www.adobe.com/privacy/us-rights.html].
The Adobe family of companies (see list of Adobe entities [https://www.adobe.com/about-adobe/contact/offices.html] and our acquired companies [https://www.adobe.com/privacy/policies.html]) and companies we hire to help market our Services and Software on our behalf may use your information to provide you with information and offers related to Adobe.
Where we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your information for other purposes, such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time by:
Click here [https://www.adobe.com/privacy/opt-out.html] for further information on your choices regarding our marketing practices.
Adobe Experience Cloud solutions help our business customers personalize and improve the performance of their websites, apps, and marketing messages. For example, these customers may use Adobe Experience Cloud solutions to collect and analyze information about how individuals use their websites (learn more [https://www.adobe.com/privacy/marketing-cloud.html]). The information collected is stored in our services on behalf of and for use by these business customers.
When you register for an account and create an Adobe ID, we process and keep most personal information we process on your behalf for as long as you are an active user of our Services and Software. We delete certain personal information we collect about you when we no longer have a business reason to retain it. Additionally, there is some personal information we need to retain even after you close your account to comply with business and legal requirements, such as personal information related to our contract and business transactions with you, which we retain for ten years after your last interaction with us.
Where we process personal information for marketing purposes or with your consent, we process the information until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a permanent record of the fact that you have asked us not to send you direct marketing or to process your information so that we can respect your request in the future.
Adobe Services and Software are not intended for minors under the age of 13, except in limited situations where certain Creative and Document Cloud applications may be available to children for educational purposes under the direct supervision of a teacher or parent.
For more information about the collection and use of this and other student data (for students over the age of 13) please see the Adobe & Student Privacy page [https://www.adobe.com/privacy/student-policy.html] for more details.
Additionally, Adobe makes available a Privacy for Younger Users [https://www.adobe.com/privacy/policy_youngerusers.html] page to provide information for younger users of Adobe’s Services and Software (who are over 13 years of age) in an age appropriate format.
All other Adobe Services and Software are not intended for use by children and certain Services and Software specifically prohibit users who are under a certain age. If you do not meet applicable age requirements, please do not use those Services and Software.
Occasionally, we may update this privacy policy (or other documents in the Adobe Privacy Center) to allow Adobe to accommodate new technologies, industry practices, regulatory requirements or for other purposes. If we do, we will change the "last updated" date at the top of this policy and the revised policy will be posted to this page so that you are aware of the information we collect, how we use it, and under what circumstances we may disclose it. We encourage you to periodically review the Adobe Privacy Center [https://www.adobe.com/privacy.html] for the latest information on our privacy practices. Under certain circumstances (for example with certain material changes or where it is required by applicable privacy laws) we will provide notice to you of these changes and, where required by applicable law, we will obtain your consent. Notice may be by email to you, by posting a notice of such changes on our Services and Software, or by other means consistent with applicable law.
If you have a privacy question, concern, or request, please fill out a privacy inquiry form [http://www.adobe.com/go/privacyinquiry].
If you are outside of North America, you can also get in touch with Adobe Ireland's data protection officer at [email protected] or by postal mail at 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland.
For Marketo specific privacy questions, concerns, or requests please contact us by email at [email protected].
For Magento specific privacy questions, concerns, or requests please contact us by email at [email protected].
For Workfront specific privacy questions, concerns, or requests please contact us by email at [email protected].
For Allegorithmic specific privacy questions, concerns or requests please contact us by email at [email protected].
For practices that are covered by our GDPR Validiation [https://www.adobe.com/content/dam/acom/en/security/pdfs/gdpr_privacy_practices_validation_letter.pdf] or PRP Certifications [http://privacy.truste.com/privacy-seal/validation?rid=b3086843-045e-494d-a02e-115cead7bce7], please note that if you have an unresolved privacy or data use concern that we have not addressed satisfactorily within 30 days, you may also reach out to our U.S.-based third party dispute resolution (free of charge) at https://feedback-form.truste.com/watchdog/request.