Last Updated October 21, 2022
Your privacy is important to us and maintaining your trust is one of our highest priorities. This Privacy Policy includes a description of our information practices, how we use tracking technologies, as well as the decision you may make regarding how your information is collected and used.
OneSignal, Inc., a U.S. company located at 2850 S Delaware St Suite 201, San Mateo, CA 94403 (“OneSignal” “we,” “us,” and “our”), provides this privacy policy because we believe that customers should have clear and comprehensive ways to understand how information about them and their end-users is collected and used to provide our service and our website.
OneSignal is a customer engagement platform for companies around the world to enable relationships for them and their customers. This is primarily done by leveraging first party data to personalize and automate messaging through first party channels, such as email, SMS, mobile push notifications, web push notifications, and in-app messaging.
OneSignal collects this first party data through a software development kit (“SDKs”) that companies use in their mobile applications and websites. These web and mobile SDKs permit app developers and websites to send, manage, optimize and customize messages to their users. All of these services (further described in this privacy policy) are referred to collectively as our “Services ,” and all of these developers, website operators, business customers, partners and advertisers are referred to collectively as our “Clients .”
This privacy policy (the “Privacy Policy ”) explains how we may collect, use, store, and disclose information about the end users (“End Users ”) of third-party mobile applications and websites that use our Services. We also collect information on our corporate website(s), including any website on which this Privacy Policy is posted. We separately describe how we collect, use and share that website information (“OneSignal Website Information”) in Section 4, below.
This Privacy Policy does not apply to any third-party sites or hosted services you may find or access through our website. If you submit personal information to any of those sites or services, your information will be governed by their privacy policies. We encourage you to carefully read the privacy policy of any site you visit or hosted service you use.
1. Our SDKs: Information We Collect and Services We Provide
We refer to the information we collect from our SDKs as the ‘SDK Information .” The SDK Information includes (or may include) the following:
Information Collected About End Users by Our Web SDKs
Information Collected About End Users by Our Mobile SDKs
As noted above, we refer to all of the above collectively as the “SDK Information .”
2. How We Use the SDK Information
We use the SDK Information on behalf of our Clients, to provide a variety of Services to our Clients. This includes:
We may deploy online cookies to track users across websites, or to associate users (and these cookies) with Mobile IDs. We may do this to resolve user identifies across platforms, and to better or more accurately target messages to. You can learn more about cookies and similar technologies, such as web beacons and SDKs, in the Section titled “Cookies, Pixel Tags and SDKs .”
3. How and Why We Share the SDK Information.
To Provide Services to Websites and Apps Using the SDKs
OneSignal does not share SDK information with third parties except those who process the data on behalf of OneSignal. Data is only shared with third parties if:
Even when you no longer access the SDKs, we may continue to use and share your Information as described in this Privacy Policy.
4. How We Use and Share Information Collected on the OneSignal Website(s)
Website Information We Collect
We collect the following information from visitors to our websites (the “OneSignal Website Information ”, including the website on which this Privacy Policy appears (“OneSignal Website(s)”):
How We Use the OneSignal Website Information
In addition to the uses described above, we use the OneSignal Website Information (alone or in combination) to provide, market, and operate the OneSignal Websites and Services. Among other things, by collecting the OneSignal Website Information, we are able to
How We Share the OneSignal Website Information
We may share the OneSignal Website Information as follows:
5. Cookies, Pixel Tags and SDKs
Cookies and Pixel Tags. Cookies are small data files containing a string of characters, such as an anonymous unique browser identifier. Cookies are stored on your computer or other device and act as unique tags that identify your device or browser. Our servers may send your device a cookie when you visit the OneSignal Websites, and our Clients and Partners may do likewise on our Websites, our Clients’ websites, and elsewhere. A pixel tag (also commonly known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When you access web pages on which a pixel tag is deployed, the pixel tag may generate a generic notice of the visit and permit OneSignal, our Clients or Partners to set or read cookies. Pixel tags are used in combination with cookies to anonymously track the activity on a website by a particular browser on a particular device. If you disable cookies, pixel tags simply detect an anonymous website visit. OneSignal, alone or with our Clients and Partners, may use cookies to, among other things, “remember” you (e.g., when you visit the OneSignal Websites or the websites of our Clients or Partners), track trends, and collect information about how you use our Clients’ or Partners’ websites or interact with advertising. We and partners we work with use cookies to provide relevant content to you and replace non-relevant ads with ads that better match your interests. We may sometimes use other locally stored objects in ways similar to how we use cookies. Often, these objects are deleted when you clear your browser cookie cache, but because this may not always occur (depending on the browser you use), we recommend that if you wish to opt out of notification features or third party interest-based advertising you instead follow the steps we have set forth in Section 7 titled “Consumer Control & Opt-Out Options. ”
Mobile Device Identifiers and SDKs. We may use or work with partners who use mobile SDKs (including our own SDKs, which are described in more detail in this Policy) to collect information, such as mobile identifiers (e.g., IDFAs and Android Advertising IDs), and information related to how mobile devices and their users interact with our Services and those using our Services. The SDK is computer code that app developers can include in their apps to enable ads to be shown, data to be collected, and related services to be implemented. We may use this technology, for instance, to identify users through mobile applications and browsers based on information associated with your mobile device. We do not collect advertising identifiers such as IDFAs or Android Advertising IDs.
Social Media Widgets. The website may include social media features, such as the Twitter button, and widgets, such as the Share this button or interactive mini-programs. These features may collect your IP address, which page you are visiting on the website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on the website. Your interactions with these features are governed by the privacy policy of the company providing it.
Do Not Track Signals. OneSignal currently does not respond to browser do not track (DNT) signals, so we may not be aware of, or may be unable to respond to, such signals.
6. Data Controller for Personal Data and Data Processor for Clients
OneSignal is the data controller for processing of certain Personal Data, such as the Personal Data of our client business contacts or the OneSignal Website Information. However, we act as a data processor (or service provider) in relation to the Services we provide to our Clients, such as when a Client deploys our technology in order to collect, process or transfer first party data.
7. Consumer Control and Opt Out Options
You may have the following privacy rights;
Opting Out of OneSignal Push Notifications
You may in most cases opt out of receiving push notifications by going to your device “Settings” and clicking on “Notifications,” and then changing those settings for some or all of the apps on your device. (Different device configurations, or updates to devices, may affect or change how these settings work.)
Your choice to opt out of “Notifications” from the OneSignal platform will not affect ads placed by any other organization.
Opting Out of Online Interest-Based Advertising
You can opt out of many of the platforms and service providers that facilitate online interest-based advertising by visiting the Digital Advertising Alliance’s consumer education and opt-out page, at http://www.aboutads.info/. This type of opt out is cookie based and specific to each browser, which means that if you replace or upgrade your browser, or delete your cookies, you will need to opt out again. Opting out in this way will not prevent you from receiving ads – it will just make the ads you see less customized to you.
Opting Out of “Cross-App” Advertising on Mobile Devices
You can opt out of having your mobile advertising identifiers used for certain types of interest-based (also called “cross-app”) mobile behavioral advertising, by accessing the “settings” on your Apple or Android mobile device, as follows:
Clients may also provide ways for you to opt out from or limit their collection of information from and about you. Please refer to the privacy policies for retailers, applications and websites to learn more about their privacy practices.
Where you wish to enforce any of these rights in respect of our Services, you should contact the Client who provides you with the website or mobile application. We will then help them to fulfill that request in accordance with their instructions and applicable legal requirements.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
8. Processing Personal Information (EEA, Switzerland and UK Visitors Only)
If you are a visitor to our Website from the EEA, Switzerland or the United Kingdom, our legal basis for collecting and using the Personal Data described above will depend on the Personal Data concerned and the specific context in which we collect it.
However, we will normally collect Personal Data from you only where we have your consent to do so, where we need the Personal Data to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect Personal Data from you or may otherwise need the Personal Data to protect your vital interests or those of another person.
If we ask you to provide Personal Data to comply with a legal requirement or to perform a contract with you, where we process your Personal Data on behalf of a Client, we will make this clear at the relevant time and advise you whether the provision of your Personal Data is mandatory or not (as well as of the possible consequences if you do not provide your Personal Data).
Similarly, if we collect and use your Personal Data in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.
If we process your Personal Data on behalf of a Client, we rely on our Client’s legal basis for processing your Personal Data on their behalf.
If you have questions about or need further information concerning the legal basis on which we collect and use your Personal Data, please contact us at [email protected].
9. Processing Personal Information (California Residents Only)
As a California resident, you may have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.
You can make the following requests regarding your Personal Information:
Non-discrimination. You are entitled to exercise the rights described above free from discrimination. This means that we will not penalize you for exercising your rights by taking actions such as denying you services, increasing the price/rate of services, decreasing service quality, or suggesting that we may penalize you as described above for exercising your rights. You can exercise these rights by contacting us at [email protected]. We will need to confirm your identity and California residency to process your information, access or deletion requests, and we reserve the right to confirm your California residency. Government identification may be required. If you wish to designate an authorized agent to make a request on your behalf, we will need to verify both your and your agent’s identities and your agent must provide valid power of attorney or other proof of authority acceptable to us in our reasonable discretion. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.
In cases where we process your information on behalf of a Client, you will need to exercise your rights directly with the Client, unless the Client allows us to respond to you directly.
Generally speaking, we retain the SDK Information and Website Information for as long as necessary to achieve our objectives as detailed in this Privacy Policy, and to comply with our legal obligations, resolve disputes and enforce our agreements. We may delete user information from certain apps that we deem as “inactive,” in-line with GDPR and privacy best practices. In general, “inactive” apps include apps with no recent messages sent or impressions made, no recent logins by accounts associated with the app, and/or no meaningful changes in user counts.
We have administrative, technical, and physical safeguards in place in our physical facilities and in our computer systems, databases, and communications networks that are designed to protect information contained within our systems from loss, misuse, or alteration. No method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee absolute security of your Personal Information and Non-Personal Information.
12. Third-Party Websites and Apps
We are not responsible for the privacy practices or disclosures of websites and applications that use our Services. Likewise, when you access the OneSignal Website, you may be directed to other websites that are also beyond our control. We encourage you to read the applicable privacy policies and terms and conditions of such third parties and websites, and the industry tools that we have referenced in this Privacy Policy. This Privacy Policy, however, only applies to the OneSignal Site and the Services.
13. Users From Outside the United States
The Website and our Services are provided, supported in Europe and the United States. Our data is hosted and stored in Europe and our operation of them is governed by EU General Data Protection Regulations. If you are using the Site from outside the United States, be aware that your Information may be transferred to, stored and processed in Europe and accessed in the United States as well as other countries where our facilities are located. The data protection and other laws of the United States and Europe might not be as comprehensive as those in your country. By using the Site you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Policy.
If you are located in the European Economic Area, the UK or Switzerland, we will protect your personal information when it is transferred outside of your jurisdiction by (a) processing it in a territory that provides an adequate level of protection based on its data protection laws; or (b) implementing appropriate safeguards to protect your personal information, such as relying on the European standard contractual clauses (and the UK addendum, if applicable). OneSignal currently relies on these European standard contractual clauses (“Model Clauses”) for data transfers.
As of July 16, 2020, the European Court of Justice issued a judgement declaring Privacy Shield invalid. OneSignal now relies on other transfer mechanisms, such as the Model Clauses described above, for the cross-border transfer of data.
OneSignal continues to comply with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States. OneSignal has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/. In compliance with the Privacy Shield Principles, OneSignal commits to resolve complaints about our collection or use of your personal information. EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact OneSignal at: [email protected].
OneSignal has further committed to cooperate with the panel established by the EU data protection authorities (DPAs) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved Privacy Shield complaints concerning data transferred from the EU and Switzerland.
In the event we are unable to resolve your concern, a binding arbitration option may also be available to you in order to address residual complaints not resolved by any other means. OneSignal is subject to the investigatory and enforcement powers of the United States Federal Trade Commission ("FTC").
If there is any conflict between the policies in this Privacy Policy, the EU or Swiss Privacy Shield Principles and the Model Clauses discussed above, the Model Clauses control.
14. Changes to This Privacy Policy
We reserve the right, at our sole discretion, to modify this Privacy Policy or any portion thereof. Any changes will be effective from the time of publication of the new privacy policy. If we believe that the changes are material, we will let you know by doing one (or more) of the following: (i) posting the changes on or through the Services, (ii) sending you an email or message about the changes, or (iii) otherwise as required by applicable law. Your continued use of the Services after the changes have been implemented shall indicate your agreement with the terms of such revised privacy policy. Otherwise, and if the new privacy policy does not suit you, you must no longer use the Services.
If you have any questions regarding this Privacy Policy, please contact our Data Protection Officer at [email protected] or at 2850 S. Delaware St Suite 201, San Mateo, CA 94403.