Our Privacy Commitment
This Cast-Enabled Application Privacy Policy (“Cast-Enabled Application Privacy Policy” or “CEAPP”) explains how Hasbro, Inc. and its subsidiaries and affiliated companies that operate within the United States (collectively, “Hasbro”, “we”, “our”, or “us”) collect, use, and disclose your information. This Cast-Enabled Application Privacy Policy applies to information that we collect when you use the Hasbro applications listed in Section 2 below, which have been designed to interact with: (i) Google Cast Receivers (i.e., media streaming devices that permit users to use Google’s cast functionality to “cast” content from an application on a mobile device, computer, and/or browser to a display or audio device connected to or incorporating a Wi-Fi receiver); and/or (ii) the Google Cast Receiver software development kit (collectively, the “Cast-Enabled Apps”).
This CEAPP and the ESRB certification seal shown in our CEAPP confirms that Hasbro is a valid licensee, and participating member, of the Entertainment Software Rating Board's Privacy Certified Program (“ESRB”). To protect your privacy, we have voluntarily undertaken this privacy initiative and have had the Cast-Enabled Apps reviewed and certified by ESRB Privacy Certified to meet established online information collection and use practices. As a licensee of this privacy program, we are subject to frequent audits of the Cast-Enabled Apps and other enforcement and accountability mechanisms administered independently by the ESRB.
We ask that you take the time to read this CEAPP carefully. By using this Cast-Enabled App, you agree to our CEAPP. If you do not agree with this CEAPP, please exit and stop using this Cast-Enabled App.
Table of Contents
1. Changes to this Cast-Enabled Application Privacy Policy
We encourage you to review this CEAPP whenever you access the Cast-Enabled Apps to make sure that you understand our information collection, use and disclosure practices. We may change the provisions of this CEAPP at any time and will indicate when changes have been made by revising the date at the top of this CEAPP. Your use of the Cast-Enabled Apps, or any portion thereof, following the posting of such changes shall constitute your consent to such changes. If we make material changes to this CEAPP, we will provide you with additional notice of such changes by updating the description of the Cast-Enabled App in the applicable app store. If you do not agree with the changes we make to this CEAPP, please stop using and uninstall the Cast-Enabled Apps.
2. What this Cast-Enabled Application Privacy Policy Covers
This CEAPP is effective as of the date first posted above and applies only to information collected by Hasbro from users of the following Cast-Enabled Apps:
This CEAPP does not apply to any other information collected by Hasbro through any other means. For clarity, this CEAPP does not apply to any of Hasbro’s websites, Hasbro’s other mobile applications, or any apps or websites maintained by other companies or organizations to which we may link. Your use of any third party app and/or website is subject to such third party’s applicable privacy policies and terms of use, and we encourage you to read the third parties’ privacy policies and terms of use before submitting personal or other information or using that app and/or website.
3. Information Collected, Used, and Disclosed
Personal Information
We may collect your personal information to the extent reasonably necessary to fulfill your requests and our legitimate business objectives. With the exception of your device identifier (or “device ID”, i.e., the identifier assigned to your device by your mobile operating system) and IP address, we do not collect personal information from our users through the Cast-Enabled Apps. We do collect your device ID and IP address, which we use to create a randomized identifier (i.e., a “scrambled ID”) that is used to assist us in gathering non-personal analytics and statistical data regarding use of the Cast-Enabled Apps (e.g., number of sessions, length of time in app, number of unique users, etc.).
We may also collect and share your device ID and IP address with third parties that we engage to help us advertise the Cast-Enabled Apps. This information may also be combined with other information about your activities on the Cast-Enabled Apps and the Hasbro and third party websites and applications where we serve ads about the Cast-Enabled Apps. For more information about our advertising practices in connection with the Cast-Enabled Apps, please see the “About Our Ads” section below.
We retain your personal information for as long as reasonably necessary to fulfill the purposes outlined in this CEAPP and in accordance with our retention policies, as applicable, unless a longer retention period is required by applicable laws and/or regulations.
Please note that any personal information provided by you to us via our customer support website is subject to the privacy policy and terms of use of that website. Please read those documents before providing any personal information to us via our customer support website.
Non-personal Information
We may also collect non-personal information from you in connection with your use of the Cast-Enabled Apps. For example, we may collect device type, country of access, and other game play information, which is used to assist us in gathering non-personal analytics and statistical data regarding use of the Cast-Enabled Apps.
Also, the Cast-Enabled Apps offer the ability to unlock unlimited play via an in-app purchase. If you make such a purchase, your credit card or other payment information will be collected and processed by the third-party service provider (e.g. Google Play, Apple, Amazon, PayPal). The third party service provider will notify us that the purchase has been made so that we can make the purchased content available to you.
Children Under 13
NOTE TO PARENTS
The Cast-Enabled Apps are not intended for children under 13 and we do not knowingly solicit or collect personal information from children under 13 in connection with the Cast-Enabled Apps. If you believe that we may have unintentionally collected your and/or your child’s personal information, you may contact us at:
Hasbro, Inc.
Attn: Cast-Enabled App Administrator
1027 Newport Avenue, Mailstop A906
Pawtucket, RI 02861
(800) 255-5516
For any other issue, please contact Hasbro Customer Service. We will be happy to honor your request. Please note that any personal information provided by you to us via our customer support website is subject to the privacy policy and terms of use of that website. Please read those documents before providing any personal information to us via our customer support website.
4. Third-Party Service Providers
We use third party service providers to assist us in gathering certain data, including game play information, device type, number of unique users, and country of access. We use this information, which does not identify individual users, to analyze trends, to administer the Cast-Enabled Apps, and to gather demographic information about our user base as a whole.
We use a third-party service provider, Localytics, to assist us in gathering analytics and statistical data in connection with the Cast-Enabled Apps.
If you have any questions or concerns with regards to Localytics’ privacy practices, you may review their privacy policy at http://www.localytics.com/privacy-policy/, or contact them at:
Localytics
101 Arch Street, Floor 8
Boston, MA 02110 USA
The Cast-Enabled Apps offer the ability to unlock unlimited play via an in-app purchase. If making such a purchase, your credit card or other payment information will be collected and processed by the third-party service provider (e.g., Google Play, Apple, Amazon, PayPal). We will notify you when you are leaving the Cast-Enabled App or otherwise indicate that you will be going to the third-party's site. Your use of the third party website is subject to their privacy policies and terms of use, and we encourage you to read such privacy policies and terms of use before submitting personal or other information or using the websites.
About Our Ads
We may engage third parties, such as Liquid Wireless (an affiliate of Publishers Clearing House), to: (i) serve ads for some of the Cast-Enabled Apps on Hasbro and other third party websites and applications; and (ii) track the performance of such ads. In order to perform such activities, these third parties may use software development kits and other technologies to collect information about Hasbro and third party websites and applications where the ads are served, and your activities on the Cast-Enabled Apps. This may occur, for example, when you click on or scroll over an ad. The information collected typically includes: device ID; IP address; click identifier, which tracks click activity on a particular ad; and information specific to the ad campaign (e.g., campaign name, etc.).
We do not use this information to deliver advertising and/or content targeted to your interests, though the third parties with whom we share this information may use it for that purpose. For more information about targeted advertising in connection with these third parties, and how to opt-out of having your information used in this way, please visit: www.aboutads.info/choices or www.networkadvertising.org/managing/opt_out.asp. To opt out of these third parties’ use of your application activity for targeted advertising purposes, please use the settings available on your device (“Limit Ad Tracking” for iOS or “Opt Out of Interest-Based Ads” on Android).
More specifically, if you would like to opt-out of having your information used this way by Liquid Wireless, please opt-out through its affiliate, Publishers Clearing House. If you have any questions or concerns with regards to privacy practices of Liquid Wireless and/or Publishers Clearing House, you may review their privacy policy at http://privacy.pch.com/ or contact them at:
Liquid Wireless/Publishers Clearing House
Christopher L. Irving, Consumer & Privacy Affairs
382 Channel Drive, Port Washington, New York, 11050
Disclosures to Help Protect the Security and Safety of The Cast-Enabled Apps
We do not share your personal information with third parties other than as described in this CEAPP, or in connection with the Cast-Enabled Apps, including:
5. Safeguarding Your Personal Information
Hasbro has established policies in an effort to protect your personal information against loss, misuse and unauthorized access, disclosure, alteration and/or destruction. For example, Hasbro strives to provide only those employees performing a legitimate business function with access to users’ personal information. Hasbro also reviews its security procedures periodically to consider appropriate new technology and updated methods.
Hasbro retains your information for business purposes, for as long as your account is active (if applicable), and/or as long as is reasonably necessary to provide you with access to the Cast-Enabled Apps and/or our other products and services. Hasbro will also retain your information as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain cached or archived copies of your information for a reasonable period of time.
Despite our efforts, please be aware that no security measure is ever perfect or impenetrable. To that end, Hasbro will notify users of a data breach when Hasbro determines that is reasonably necessary in accordance with applicable law.
6. Your California Privacy Rights
Since 2005, California Civil Code Section 1798.83 permits users of who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you have any questions regarding our disclosure policy, please contact us at:
Hasbro, Inc.
Attn: Cast-Enabled App Administrator
1027 Newport Avenue, Mailstop A906
Pawtucket, RI 02861
(800) 255-5516
7. Contact Us
If you have questions or concerns regarding this CEAPP, please contact us at:
Hasbro, Inc.
Attn: Cast-Enabled App Administrator
1027 Newport Avenue, Mailstop A906
Pawtucket, RI 02861
(800) 255-5516
For any other issues, please contact Hasbro Customer Service.
As mentioned above, Hasbro is a licensee of the ESRB’s Privacy Certified Program. If you believe that we have not responded to your privacy-related inquiry or your inquiry has not been satisfactorily addressed, please contact ESRB at https://www.esrb.org/privacy/contact.aspx, or:
ESRB
Attn: Privacy Certified Program
420 Lexington Avenue, Suite 2024
New York, NY 10170
[email protected]