Collection and Sale of Data

• Do we sell your personal information? No
• Do we share or sell aggregate information? Yes
• Do we share your data with third party API partners? Yes, with your consent
• Do we use sensitive categories of data, like health information? Yes, with your consent
• Do we use your contact list if you allow us access? Yes
• Do we delete your data when you request account deletion? Yes
• Do we retain your data for as long as we need it unless you request deletion? Yes

Privacy Tools and Controls

• Can you control who sees your activity and content? Yes
• Can you control who sees your location-based activity? Yes
• Are your activity and profile privacy controls set to “Everyone” by default? Yes
• Can you download and delete your data? Yes
• Do all members worldwide have the same suite of tools and controls? Yes

Tracking

• Do we track your device location to provide Strava to you? Yes
• Do we track your device location while you are not using the app? No
• Do we use cookies? Yes
• Do we track your browsing activities on other sites? No
• Do we listen to you using your device microphone? No

Communication

• Do we give you advance notice when we make important changes to our Privacy Policy? Yes
• Do we send you marketing communications with opt out? Yes
• Do we send you push notifications with opt out? Yes

Account, Profile, Activity, and Use Information

We collect basic account information such as your name, email address, date of birth, gender, weight, username and password that helps secure and provide you with access to our Services.

Profile, activity and use information is collected about you when you choose to upload a picture, activity (including date, time and geo-location information as well as your speed and pace and perceived exertion) or post, join a challenge, add your equipment usage, view others’ activities, or otherwise use the Services.

We use your contact information so we can respond to your support requests and comments.

Location Information

We collect and process location information when you sign up for and use the Services. We do not track your device location while you are not using Strava, but in order to provide Strava’s core Services, it is necessary for us to track your device location while you use Strava. If you would like to stop the device location tracking, you may do so at any time by adjusting your device settings.

Contacts Information

You can choose to add your contacts’ information by connecting your contacts from your mobile device or social networking accounts to Strava. If you choose to share your contacts with Strava, Strava will, in accordance with your instructions, access and store your contacts’ information in order to identify connections and help you connect with them. Learn more about how we collect information about your contacts, how we use that information, and the controls available to you.

Connected Devices and Apps

Strava collects information from devices and apps you connect to Strava. For example, you may connect your Garmin watch or Flywheel account to Strava and information from these devices and apps will be passed along to Strava.

Health Information

Strava may collect or infer health information. Certain health information may be inferred from sources such as heart rate or other measurements, including power, cadence, and weight or other indicators. Before you can upload health information to Strava, you must give your explicit consent to the processing of that health information by Strava. You can withdraw your consent to Strava processing your health information at any time.

Payment Information

When you make a payment on Strava, you may provide payment information such as your payment card or other payment details. We use Payment Card Industry compliant third-party payment services and we do not store your credit card information.

Third-Party Accounts

Strava allows you to sign up and log in to the Services using accounts you create with third-party products and services, such as Facebook, Google, or Apple (collectively, “Third-Party Accounts”). If you access the Services with Third-Party Accounts we will collect information that you have agreed to make available such as your name, email address, profile information and preferences. This information is collected by the Third-Party Account provider and is provided to Strava under their privacy policies. You can generally control the information that we receive from these sources using the privacy controls in your Third-Party Account.

Technical Information and Log Files

We collect information from your browser, computer, or mobile device, which provide us with technical information when you access or use the Services. This technical information includes device and network information, cookies, log files and analytics information. Learn more about how we use cookies and manage your preferences by visiting our Cookies Policy.

The Services use log files. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyze trends, administer, protect and secure the Services, track member movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses may be linked to session IDs, athlete IDs and device identifiers.

Other Information

We may collect information from you through third parties, such as when we collect your feedback through surveys.

We may also collect information about you from other members such as when they give you kudos or comment on your activities.

To provide the Services

We use the information we collect and receive to provide the Services, including providing you with the ability to:

• Record your activities and analyze your performance. For example, to compare your past efforts, analyze your training, and (with your consent) use your heart rate information to provide you with interesting and useful performance analysis.
• Interact with other athletes. For example, to compete on segments, participate in clubs, challenges, or events, follow other athletes, and use features that help athletes interact with one another, such as group activities or flyby.
• Manage your training. For example, to set goals and use your training dashboard.
• Explore new places to go. For example, to discover routes or segments where you can run or ride.
• To visualize your activities in new ways. For example, by creating personal heatmaps or using your training log.

Subject to your privacy controls, your information, including parts of your profile, username, photos, members you follow and who follow you, clubs you belong to, your activities, the devices you use, and kudos and comments you give and receive will be shared on Strava so that you may be able to participate in the Services, for example to show your place on a leaderboard. Certain information (e.g., your name, and some profile information) is also available to non-members on the web. Your precise location information, such as where you run or ride, may also be shared on Strava or to non-members, in accordance with your privacy controls.

To customize your experience

We use the information we collect about you, your followers, and your activities to customize your experience. For example, we may suggest segments, routes, challenges, or clubs that may interest you, athletes that you may want to follow, or new features that you may want to try. If we know that you like to run, we may tell you about new running activities or show you sponsored content related to running. If we see that you run in a certain area, we may suggest a race in that area.

To protect you and the Services

We use the information we collect to protect members, enforce our Terms of Service and Community Standards, and promote safety. For example, we find and remove content that violates our terms, such as hate speech or spam, as well as suspend or terminate accounts that share such content.

To improve our Services

We also use the information we collect to analyze, develop and improve the Services. To do this, Strava may use third-party analytics providers to gain insights into how our Services are used and to help us improve the Services.

To communicate with you

We use the information we collect to provide support in response to your requests and comments.

We may also use the information we collect to market and promote the Services, activities and events on Strava, and other commercial products or services. This includes marketing and push communications, where you have not opted out of receiving such messages and notifications.

To process your subscription

We use the information we collect to process your subscription.

Aggregate Information

We do not sell your personal information. Strava may aggregate the information you and others make available in connection with the Services and post it publicly or share it with third parties. Examples of the type of information we may aggregate include information about equipment, usage, demographics, routes and performance. Strava may use, sell, license, and share this aggregated information with third parties for research, business or other purposes such as to improve walking, running or riding in cities via Strava Metro or to help our partners understand more about athletes, including the people who use their products and services. Strava also uses aggregated data to generate our Global Heatmap. Please visit your privacy controls if you object to Strava using your information for these purposes.

Service Providers

We may share your information with third parties who provide services to Strava such as supporting, improving, promoting and securing the Services, processing payments, or fulfilling orders. These service providers only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also engage service providers to collect information about your use of the Services over time on our behalf, so that we or they may promote Strava or display information that may be relevant to your interests on the Services or other websites or services.

Publicly Available Information

When you join the Strava community, your profile and your activities are set to be viewable by everyone by default. Your name and other profile information is viewable by other Strava members and the public and, subject to your privacy controls, additional information and content you share may also be viewable. For example, your photos and routes may be accessed by other Strava members and non-members or viewable on publicly accessible Strava pages or in search engine results. We provide a variety of tools to control the sharing of your information and encourage our members to adjust their controls to align with their desired experience.

Sharing Information and Activities

As a social network, we share your information with other Strava members and the public in accordance with your privacy controls. You can change the visibility of the activities you upload to Strava. Also, you can tell us about important locations, such as your home or work address, by enabling a Privacy Zone in your settings. We will make private any portion of your activity that starts or ends in your Privacy Zone. You can choose to invite your contacts to view your location and activities using Strava Beacon. You can also share your activities with your contacts via text, email, or on social media applications like Facebook, Instagram, and Twitter. If you link your Strava account to other social networks and share your activities, they will be viewable on such third-party platforms, including your location information. You should use caution when sharing information via third parties and you should carefully review the privacy practices of such third parties.

Third Party Business via API or Other Integrations

We enable you to share your information and content with third party apps, plugins, or websites that integrate with the Services, as well as with third parties who work with Strava to offer an integrated feature, such as a challenge sponsor or tracking watch. You can choose to share your profile data and activity data (including private activities). Information collected by these third parties is subject to their terms and policies. Strava is not responsible for the terms or policies of third parties.

Affiliates and Acquirors of our Business or Assets

We may share your information with affiliates under common control with us, who are required to comply with the terms of this Privacy Policy with regard to your information. If Strava becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we may share or transfer your information in connection with such transaction.

Legal Requirements

We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is allowed by the law or reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process. We may also retain, preserve or disclose your information if we determine that this is reasonably necessary or appropriate to prevent any person from death or serious bodily injury, to address issues of national security or other issues of public importance, to prevent or detect violations of our Terms of Service or fraud or abuse of Strava or its members, or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.

DMCA Notices

We may share your information with third parties when we forward Digital Millennium Copyright Act (DMCA) notifications, which will be forwarded as submitted to us without any deletions.

Privacy Controls

Strava offers several features and settings to help you manage your privacy and share your activities. Most privacy controls are located in your privacy controls page, but some are specific to individual activities, athletes, or routes. Strava provides you the option to make your activities private. Click here to manage your privacy controls.

Adjust Notification and Email Preferences

Strava offers various ways to manage the notifications you receive. You can choose to stop receiving certain emails and notifications by indicating your preference here. You may also unsubscribe by following the instructions contained at the bottom of marketing or promotional emails. Any administrative or service-related emails (to confirm a purchase, or an update to this Privacy Policy or our Terms of Service, etc.) generally do not offer an option to unsubscribe as they are necessary to provide the Services you requested.

Updating Account Information

You may correct, amend or update profile or account information at any time by adjusting that information in your account settings. If you need further assistance correcting inaccurate information, please contact Strava at https://support.strava.com.

Deleting Information and Accounts and Downloading Your Data

You can delete your account or download your data using our self-service tools. Click here to download your data, including your activity files. To request that your account is deleted, click here.

After you make a deletion request, we permanently and irreversibly delete your personal data from our systems, including backups. Once deleted, your data, including your account, activities and place on leaderboards cannot be reinstated. Following your deletion of your account, it may take up to 90 days to delete your personal information and system logs from our systems. Additionally, we may retain information where deletion requests are made to comply with the law and take other actions permitted by law.

Note that content you have shared with others, such as photos, or that others have copied may also remain visible after you have deleted your account or deleted specific information from your own profile. Your public profile may be displayed in search engine results until the search engine refreshes its cache.

Strava also provides you the option to remove individual activities you have posted without deleting your account. Once removed,the activities may remain on Strava’s systems until you delete your account.