Step Up Game Studios Privacy Policy: 

Step Up Game Studios and its websites, games and other applications ("we," "our" or "us") believe that your privacy is very important. This policy outlines the types of personally identifiable information and other data that we will collect from you through the various websites, games and applications we provide ("Websites/Apps"), and how we will use and when we might disclose such information and data to third parties. Your installation and/or use of these Websites/Apps and/or submission of information to us constitute your consent to this Privacy Policy and the processing of your information (personal and non-personal) as described in this Policy. This Privacy Policy is effective as of October, 2017 and was last modified on April, 2019.

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There are two types of information we may collect through your use of the Websites/Apps or Games:

• “Personal Information,” which is the type of information that specifically identifies you personally and/or can be used alone to contact you online or offline, such as your full name, physical address, email address, telephone number, photograph, precise geo-location information (i.e., your specific location), credit card information and in some cases, usernames.

•  “Non-Personal Information,” which is information that does not identify you and cannot be used to contact you personally, including information about you such as your date of birth, age, ZIP code, non-precise geo-location information (e.g., your city) and gender, as well as information about your computer and mobile device, such as your unique device ID, Internet Protocol (IP) address or other persistent identifiers (view network connections, full network access) and their hardware/software/firmware. Non-Personal Information also includes “Usage Data,” which is anonymous data tied to your computer and/or device, such as the actions you take within and outside of the Websites/Apps or Games, the browser you use, the identity of other apps included on your device, the date and time of your use of the Websites/Apps or Games, your game progress, play time, score and achievements and the URLs you visited and/or apps you used before and after using our Websites/Apps or Games.

Personal Information and Non-Personal Information That We Collect and How We Collect It:

• If you choose to open an account with us, register for a contest, sign up for our newsletter, request support, or in any other way take steps that require the submission of Personal Information or Non-Personal Information, we may collect information such as your name, email address, physical address, date of birth, gender and/or phone number.

• If you choose to connect to one of our Websites/Apps or Games through a third-party social network such as Facebook, Twitter or Game Center, we may collect Personal Information and Non-Personal Information from your profile on such third-party social networks, such as your name, username, photograph, gender and date of birth.

• If you choose to make a purchase through our Websites/Apps or Games, we will collect your credit card information and other billing information.

• If you choose to make use of any public forum, comment section, or chat function, we may collect any Personal Information you may disclose through such means.

• If you choose to send a message to another user or defined group of users through our message, chat, post or other in-game function, we may collect any Personal Information you may disclose through such means, as well as the necessary Personal Information of the user(s) you are contacting, in order to facilitate the communication (Note: we will never collect any information sent outside of the functionality of our Websites/Apps or Games, including through emails or text messages).

• If you choose to enable push notifications, we may use your Personal Information, or Non-Personal Information such as a device ID, in order to send push notifications to your device.

• We may collect precise geo-location information provided that, prior to doing so initially, you will either be informed of this practice or be prompted to allow or block this feature.  In the event you proceed with acquiring the Website/App or choose to allow this feature, you will be able to block it at any time thereafter by taking the appropriate steps in the Settings tab.

• Some of our Websites/Apps or Games may read your device to determine what other apps have been installed and Non-Personal Information, such as your city and gender, may be inferred based on the identity of those apps.

• If you choose to submit your Personal Information to us for any other reason in any other form, we will collect such Personal Information and use it for the purposes for which you submitted it.

• We will not collect any Personal Information from you simply by virtue of your visiting our Website; we only collect it if you choose to submit it to us. We do, however, collect Non-Personal Information such as device IDs, IP addresses and other persistent identifiers, as well as Usage Data, whenever you use our Website/Apps or Games. Such Non-Personal Information is not combined with Personal Information unless you choose to submit Personal Information to us.

• This app has access to: Other

• view network connections

• full network access

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  Information collected for the purposes of providing analytics

(“Analytics”)

  We may collect technical information about your use of the Online Services through the use of tracking technologies and analytics.

  Personal data we may collect includes the following:

• your Device ID;

• your user ID (which is generated by us and allocated to you when you first play our games);

• your device operating system & version;

• your device make and model;

• game play attempts, progression and results;

• session game time start, end and duration;

• purchase transaction types and spend you have made using virtual items in the Games;

• the country of your Device;

• the time, date and install source of your first download (e.g. from a clicked advertisement);

• advertisements viewed and clicked; and

• identification of crashes and defects.

 
Cookies
In connection with the foregoing collection of Personal Information and Non-Personal Information, we may also use cookies or similar technologies (tiny files that are stored on your computer's hard drive or mobile device when you visit certain web pages or apps that identify your computer or mobile device and may store information about you such as behavioural data). Should you choose to submit Personal Information to us, we may link cookie information to such Personal Information. You can disable cookies or set your browser to alert you when cookies are being sent. However, some of our services will not function properly if you do so and you may lose access to the services you purchased. To learn more about cookies and how to reject them, visit www.aboutcookies.org.
In addition, certain third-party advertisers may also make use of cookies in their ads served within our Websites/Apps. Such cookies will collect anonymous behavioural data which those advertisers may use to serve you targeted ads both within and outside of our Websites/Apps or Games. You can opt out of that practice by certain participating companies by visiting www.aboutads.info/choices and following the steps described therein.

Use of the Personal Information That We Collect / We will use your Personal Information to:

• Provide you with any goods, services, or functionality you have requested;

• Respond to any inquiries you have made through our customer service features;

• Contact you to promote our Websites/Apps or Games, contests and any specials we may offer;

• Send you newsletters, promotions or marketing materials. We will provide you with the opportunity to opt out of receiving such materials in the future. You may also opt out of receiving such materials at any time in accordance with the instructions provided in this Privacy Policy;

• Contact you in relation to contest registration and prize acceptance;

• Contact you in the scope of talent recruitment.

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Use of the Non-Personal Information That We Collect
Non-Personal Information may be used by us for administrative, analytical, research, optimization, security and other purposes. Specifically, we may use your Non-Personal Information to:

• Track your use of our Websites/Apps or Games to help us learn more about your gaming activities and understand your preferences and tendencies so that we can personalize your experience, provide you with in-game offers and notifications that are tailored to you, and otherwise enhance your gaming experience;

• Personalize your content and offers;

• Compile statistics;

• Respond to customer service inquiries;

• Protect against cheating, crime or fraud, or for other security reasons;

• Provide you advertising that better suits your interests, and profile and is age/gender-appropriate and targeted to your general location;

• Determine the jurisdiction in which you are located so we can determine what set of laws apply to you;

• Send you push notifications (if you choose to allow that function).

 
Disclosure of the Personal Information and Non-Personal Information That We Collect

• We may transfer your Personal Information and Non-Personal Information to our other entities, but such information shall continue to be governed by this Privacy Policy.

• We will not sell, rent or transfer your Personal Information to third parties without your prior consent.

• We may share non-precise geo-location information or precise geo-location information (if you choose to allow us to collect it) with advertisers to allow them to display more relevant and geographically appropriate advertisements to you.

• We may share your Usage Data and Non-Personal Information, such as device IDs, advertising IDs or other persistent identifiers and non-precise geo-location information with our advertising partners. Those partners may use your Non-Personal Information to serve you tailored advertisements outside of our Websites/Apps: please note that this sharing is limited to anonymous, aggregated Non-Personal Information only and we will not share your Personal Information with advertisers without your prior consent. 

• Our Websites/Apps or Games offer social sharing features such as “Share” or “Like” on Facebook or other third-party social networking sites. If you decide to use such features, it may allow the sharing and collection of Personal Information and Non-Personal Information both to and from such third-party social networks. You should visit the policies of such third parties for more information about their information collection practices. 

• We will not store your credit card information. In order to process credit card payments, we will use the service of a secure third-party credit card processor.

• We use the services of third parties who will have limited access to your Personal Information to be used for specific purposes. These purposes may include credit card processing, prize delivery, marketing assistance, customer service, and data analysis. The third parties we contract with for these purposes will be authorized to use your Personal Information only for the purposes for which the party was engaged. In addition, Non-Personal Information and Usage Data in aggregated, anonymous form may be shared with third parties who assist us with our operations such as administration, analytics, research, optimization, and advertising.

• We may disclose your Personal Information or other information collected if required by law or court order, if the information relates to actual or threatened harmful conduct, to investigate and/or take action against illegal activity, suspected abuse or unauthorized use of the Websites/Apps or Games, to protect the property or safety of others.

• In connection with any sale of our company or any line of business (including the assets relating thereto), customer information generally is one of the transferred business assets, and such customer information (including your Personal Information) will be transferred or sold to the acquirer in the event of any such sale or disposition of any or all of our business.

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Advertising
By using our Website/Apps or Games, you may be offered advertising content. We or the ad networks we use may utilize ad-serving technologies that use cookies, beacons, tracking pixels and other technologies that are placed within the ads and allow us or our networks to collect Non-Personal Information. Non-Personal Information such as age and gender may be used to ensure that appropriate advertising is offered to you. Usage Data and Non-Personal Information such as advertising identifiers may be used to determine how many clicks an ad received, to measure the effectiveness of ad campaigns, to determine the proper amount of repeat views of a given ad, and/or to deliver ads that best relate to your interests. Depending on your device and its operating system, you may be able to choose to prevent your device's ad identifier being used for interest-based advertising or reset your device's ad identifier by changing the settings of your device.

Your Rights
We ask that you keep the Personal Information that you provide to us current and that you correct any information you have provided us by contacting us at [email protected]. You represent and warrant that all Personal Information you provide us is true and correct and relates to you and not to any other person. 

If you wish to opt out of further communications from us, or if you wish to review, delete and/or revise the Personal Information we have stored about you, please contact us with your specific request at [email protected] ; provided, however, that we reserve the right to retain an archive of such Personal Information for a commercially reasonable time to ensure that its deletion does not affect the integrity of our data; and we further reserve the right to retain an anonymous version of such information.
If you have previously consented to our sharing of your Personal Information to third parties for any purpose, including direct marketing purposes, you may opt out at any time by contacting us at [email protected] and including “Opt Out of Disclosure” in the subject line.
If you wish to opt out of push notifications, select the Settings tab for the applicable Website/App or Game, and follow the necessary prompts to opt out of further push notifications.