Real Madrid C.F

Privacy Policy

REAL MADRID C.F. (also REAL MADRID or "the Club"), provides you with the present information concerning the processing of your personal data in order that you have detailed knowledge about:

Why we need to process your data.
What data of yours we may have and for how long.
With whom we share the data.
What your rights are in this respect and how you can exercise them.

REAL MADRID processes different individual’s personal data in order to carry out various activities. Therefore, your personal data can be used in different ways and shared with different recipients depending on each of the specific purposes for which we need the data. Below, we provide detailed information on each of these data processing. We do not carry out individuals decisions making nor profiling that may seriously affect you, and we do not use your personal data for further purposes other than those reflected in this document.

Who is responsible for the processing of your data?

Identity: Real Madrid Club de Futbol
Postal address: Av. Concha Espina, número 1, 28036, Madridl
Contact Data Protection Office: [email protected]

With what purpose and legitimacy do we process your personal data?

In general, your data will be processed by the CLUB for the fulfilment of the following purposes:

Management of your relationship with the CLUB: Real Madrid will be able to process your data for the management of your relationship with the CLUB, including in this process, the development of any operation necessary for its maintenance.

Organisation of proxyServices and events: The CLUB organises draws, competitions and promotional events. In these cases, the interested party who wants to participate, will sign up voluntarily by completing the forms that the CLUB provides for this purpose. The CLUB will process the data obtained through the participation forms in these proxyServices and events in order to be able to manage the interested party's participation, as well as the publication of the prizes, or any additional information that may be necessary, in the event that it occurs. This process will only be carried out if Real Madrid has the consent of the interested party.

Management of requests and applications: In order for Real Madrid to manage those requests and applications that you send us, the CLUB will process the information you provide. This information will allow the CLUB to give you an answer to them, and to put at your disposal solutions that adapt to your needs. The CLUB undertakes to process the data obtained and provided by you as long as they are necessary for the purpose described.

Sending newsletters and magazines: Real Madrid will carry out, both by ordinary and electronic means, the sending of newsletters and magazines, as well as information on the activities and proxyServices of the CLUB, as long as you have consented to this proxyService. Whenever this proxyService is carried out by electronic means, it will be legitimised in satisfying the legitimate interests of the CLUB, by virtue of the provisions of article 21 of Law 34/2002, from July 11, on proxyServices of the company of information and electronic commerce, as well as the European Regulation of Commercial Electronic Communications. At any time you can object to this proxyService through contact with the Real Madrid Data Protection Office in the email mentioned above.

Conducting surveys on customers or potential customers: In order to verify the quality of communications, the procedures of Real Madrid, the proxyService we provide, as well as the products and proxyServices that we provide, the CLUB may conduct satisfaction surveys. This process is based on the legitimate interest of the CLUB. In order to improve our procedures, we can contact you to find out your level of satisfaction with them, and thus be able to improve those issues that require your greatest satisfaction. You can always object to receiving any communication of this nature through contact with the Real Madrid Data Protection Office in the email address mentioned above.

Communication of your personal data to third parties collaborators and sponsors: Real Madrid may, on certain occasions, communicate your personal data to collaborators and sponsors for the development of commercial actions by them (through post, mailing, fax, SMS, electronic mail and any telematic means) by means of a general nature or adapted to your personal characteristics, as long as you have given your consent through the form established for that purpose. Also, we inform you that you can oppose and/or withdraw your consent for this proxyService at any time.

Distribution of correspondence and commercial offers

7.a) Distribution of correspondence and commercial offers regarding the Club's products and proxyServices that are the same or similar to those that you have previously engaged or purchased, on the basis of the legitimate interest that Real Madrid holds in this regard and, in relation to correspondence sent electronically, as stipulated in Article 21 of the Law 34/2000, 11 July, relating to proxyServices in the information society and digital business. We will handle your personal data for these purposes as long as you don't oppose such handling.

7.b) Distribution of correspondence and customised commercial offers of the Club's products and proxyServices, as well as, products and proxyServices offered by our sponsors and partners, where relevant, as long as you have given us your sent to do so and have not withdrawn your consent or opposed such handling of your personal data. You can withdraw your consent at any time, as is indicated below.

Customisation of commercial and promotional offers: During the maintenance of your relationship with the CLUB, the personal data that you make available to us through any website, web form or application made available to you, or the contracting of products and proxyServices, may be subject to automated decisions that have legal implications on your person, as well as the creation of profiles, including automatic techniques that use the current data, navigation data from cookies, historical and statistical, data that can be obtained through other sources of information (third-party sources and social networks), for the optimisation of the product offers that we make available, prices and new proposals, through segmentation in different groups in relation to common patterns. This process will only be carried out if the CLUB has the consent of the interested party.

Additionally, in the event that you are a member of the Club Membership group, you can contact the Online Partner Service Office ( https://socios.realmadrid.com), registering and identifying yourself beforehand with your Membership number. In order to oppose and/or withdraw your consent for this at any time.

In addition, if any of the following situations applies to you, your personal data will be processed for the additional purposes indicated below for each case:

MEMBERS

In the case that you are a member of Real Madrid Club de Fútbol, the CLUB could process your data for the following purposes with additional character:

Management of the relationship with the members, basketball season ticket holders and holders of the electronic ticket, including economic, accounting, fiscal and administrative management, among others: The CLUB will be able to process your data for the management of your membership status, including this proxyService, the modification and/or updating of your data, changing of personal data, modification of bank account details, updating the members of the family unit, updating of photos, requesting of duplicates, monitoring of payments and status of social quotas, management of the financing of social quotas, management of the request for the reduction of quotas.

In the same way, your data will be processed for the application of football or basketball subscription management, request for visits to the Sports City, management of the purchase of tickets at the Santiago Bernabéu Stadium and on trips outside the stadium such as basketball and Real Madrid Castilla, in case it is necessary due to its physical condition, the management of the ticket and circulation of the sports grounds, request for tickets for the concerts held at the Santiago Bernabéu Stadium, and the management of complaints, claims and/or suggestions.

Management of membership registration and cancellation, registration and cancellation of football and basketball subscribers, whether temporary or permanent, registration and cancellation of electronic tickets: In order for the CLUB to manage all registrations and cancellations of member registrations and subscribers, temporary or definite, football or basketball, the CLUB will treat the information you provide, including that which could be obtained from the navigation through the website. This information will allow the CLUB to know your profile, and thus be able to make better offers, and put at your disposal information that may be of interest to you about events and activities organized by the CLUB. The CLUB undertakes to process the data obtained and facilitated by you for the maintenance of its membership status, and the relationship it maintains with the CLUB, provided that this data is necessary for the purpose described.

Management of incidents in the stadium and infractions according to the Disciplinary Rules of the Club: Likewise, you are informed that the CLUB will process your personal data, as long as this relates to altercations, fights, brawls or public disorder in which you may be involved, as well as to deal with infractions stipulated in the Regulations of the Club's Disciplinary Committee. This data may be communicated to the authorities and security forces and bodies for judicial purposes and citizen security. On the other hand, you also know and consent that personal data related to such situations may be notified by these authorities to the CLUB for the purposes indicated above.

MADRIDISTAS

Additionally, in the event that you are part of the Madridista Loyalty Program, holding the status of Madridista¹, we will treat your information with the following purposes:

Management of the relationship with the Madridista and access to the advantages of the Loyalty Program: The CLUB will be able to process your data for the management of your Madridista status, included in this proxyService is the development of any operation and, by way of example and not limiting, the provision of the Madridista Card, the modification and/or update of your data, change of personal information, modification of bank account details or means of payment, request for duplicates, and the monitoring of your payments.

Real Madrid will process your data for the exploitation of the Madridista program, as well as any other complementary means put at your disposal in the terms set out in the General Conditions of the Madridista Loyalty Program, such as the "Promotional Media", making available the "Advantages offered by the Madridista Program", and the access and enjoyment of the promotions, advantages and additional draws that, if applicable, are developed and that will be considered "Special Advantages".

The Advantages and/or Special Advantages may be offered by Real Madrid or by, entities collaborating or sponsoring the Club, successively related to or incorporated into the Madridista Loyalty Program.

Sending newsletters, magazines, and communications to the Madridista Loyalty Program: We also inform you that your information may be processed to keep you informed of the activities and procedures related to your Madridista status, news and organisation of organised events by the CLUB and, occasionally, the CLUB will carry out, both by ordinary and electronic means, the sending of newsletters and magazines, as well as information about the activities and proxyServices of the CLUB, in the terms included in the General Program Conditions of the Madridista Loyalty, as long as the Madridista has not opposed this proxyService. This proxyService is based on a legitimate interests of the CLUB, in relation to the need to keep the Madridista informed about the exclusive advantages derived from their participation in the Madridista Loyalty Program.

In accordance with the previous, whenever this proxyService is carried out by electronic means, and refers to products and proxyServices related to the CLUB, it will be legitimised in satisfying the legitimate interests of the CLUB, pursuant to the provisions of article 21 of Law 34/2002, from July 11, on proxyServices of the information society and electronic commerce, as well as the European Regulation of Electronic Commercial Communications. The Madridista may oppose this proxyService at any time.

Failure to comply with the General Conditions of the Madridista Loyalty Program: In addition, the CLUB may proceed to process your personal data, in relation to improper use of the Madridista Loyalty Program, in order to process your cancellation and cancellation thereof, and/or the Promotional Media, and to terminate the enjoyment of the Advantages and/or Special Advantages, in the terms set out in the General Conditions of the Madridista Loyalty Program. The CLUB will carry out this proxyService in order to guarantee the correct development of its relationship with the Madridista, not exceeding in any case the scope of this purpose, and acting in strict compliance with the current legislation.

MADRIDISTAS NATION (FACEBOOK FAN SUBSCRIPTION SERVICE)

If you are one of our subscribers on the Facebook platform:

Purpose and Legal Basis: Real Madrid will process your data within the Facebook platform to maintain and manage a proper relationship with you as our subscriber. The processing of your data is based on the Facebook Terms and Conditions applicable to this special and specific proxyService, which determine the contractual relationship between the CLUB and its subscribers.
Retention period: In relation to this purpose, your data will be processed exclusively as long as you are a subscriber of the CLUB through the platform set up for this purpose by Facebook and, subsequently and duly blocked, during the period legally provided for possible legal claims.
Recipients of your data: Unless legally obliged to do so, the CLUB will not share your data with anyone.

MEMBERS OF OFFICIAL SUPPORTERS’ CLUBS

If you were a member of one of the official supporters’ clubs associated with the CLUB (hereinafter, "Peñista"), Real Madrid will be able to process your data for the following purposes with additional character:

Management of the relationship with the Peñista: The CLUB will be able to process its data for the management of its Peñista status, including this proxyService the development of any operation and, by way of example and not limitation, the modification and/or updating of its data.

LEGAL REPRESENTATIVES AND CONTACT PERSONS

In the event that you are a Legal Representative or Contact Person of any of the entities or individuals with which Real Madrid Club de Fútbol has a relationship, we will process your personal data as informed below:

Purpose: Real Madrid Club de Fútbol process your personal data in order to control the development and fulfilment of the contracts subscribed by the Club and other entities or persons, as well as to maintain contact with them. The processing of your data is necessary for the fulfilment of the contractual relation, as well as to satisfy the legitimate interest of the Club in the indicated pursued purpose. Your data will not be used by Real Madrid for any ulterior purpose nor will they be the object of automated individual decisions.
Category and origin of the data: The data of yours that we process are identifying and of a labour or professional nature and of another type (powers of attorney) and may have been provided to us by you or your legal representative, by the entity or person for whom you work or whom you represent and with whom the Club relates and who has been able to provide them to us directly or through another entity by virtue of a contract or commitment signed with the former.
Storage period: We will store your data for these purposes for as long as the contractual relationship remains in force and subsequently, for an additional and foreseeable period of 5 years (or period that in the future is legally established for the prescription of personal claims) for the purposes of possible exercise or defense of claims.
Recipients of your data: Your data may be communicated to the sponsoring and collaborating companies of the Club (which you can consult here), as well as to the Fundación Real Madrid provided that you have given us your consent to this effect or that it is necessary for the execution and fulfilment of the contracts subscribed by the Club. Additionally, if necessary, we may share your personal data with Administrations or Public Bodies (in order to obtain licences or project accreditation), Registrators and Notaries, legal proxyService professionals and Courts or other dispute resolution bodies. In the event that any of these recipients is located outside the European Economic Area (EEA), such transfer is justified insofar as it is necessary for the conclusion or execution of a contract that is of interest to you, or because it is necessary for the formulation, exercise or defence of claims.

PURCHASER OF TICKETS TO EVENTS OR MATCHES AND ATTENDEES

In case you have acquired a ticket for a match/event or attend an event or match organized or co-organized by Real Madrid:

a) Real Madrid Club de Fútbol will process your personal data for the following purposes:

PURCHASER OF TOUR BERNABEU TICKETS

In case that you have acquired a Tour Bernabeu ticket:

a) Real Madrid Club de Fútbol will process your personal data for the following purposes:

Manage the relationship with the Club and associated obligations: including the provision of post-sale proxyService and management, invoicing and collection and the fulfilment of accounting and tax obligations. The Club is entitled to carry out these tasks as they are necessary for the development of the contractual relationship that binds the Club to you, as well as for compliance with the regulations to which the Club is subject.

Compliance and security control: which includes advice and legal defence of the Club, control of compliance with regulations, security in our facilities, including by means of video surveillance, as well as the security of games outside our facilities (including the making of a local supporters list), for which the Club is legitimised by the legitimate interest that the Club has in ensuring the correct development and safety in its activities, as well as being necessary to ensure the public interest and compliance with the regulations to which the Club is subject.
Photographs of the Tour and Mosaic: In the event that you request photographs and, in any case, for the realization of a live mosaic of the Tour attendees, we are legitimized by the contractual relationship that binds us with you and by your consent to use your image for the live mosaic.

b) Origin and storage period:

Your data has been provided to us directly by you or your legal representative or, exceptionally, by third parties: external portals authorized by the Club for the purchase of tickets, as well as, only if applicable, persons related to a claim or incident in which you may be involved or interested.

We will store your data on an ordinary basis until the contracted proxyServices are provided and, thereafter, duly blocked, for a period of 5 years or the legal period foreseen for the eventual defense or filing of claims. However, the data related to the invoicing and accounting will be kept for a period of up to 10 years from the accrual date derived from the purchase of the ticket.

Your image data, in the event of a request to take photographs, will be kept for a period of 15 days. With regard to the photographs taken for the mosaic, it is continuously updated, so that its image will not be preserved for this purpose beyond the period of permanence in the mosaic of attendees.

c) Categories of personal data to be processed:

For the aforementioned purposes, we process identifying data of personal, economic and/or financial characteristics relating to the transaction (means of payment), the sales channel, date of the operation, amount of the operation, type of ticket (adult, child, groups, etc.) and, only if necessary, data relating to claims or incidents in which you may be involved or interested in.

d) Recipients of your data:

We may share your data with the following entities and/or individuals:

Financial entities for the management of collections and payments.
Tax Agency, Institute of Accounting and Account Auditing and other bodies, competent administrations and entities or that are legally qualified or authorized.
In the event of eventual claims and/or infringements: Courts and Tribunals and other dispute resolution bodies, such as Arbitration Courts and mediators, State Security Forces and Corps, Notaries and Insurance Companies.
In the unlikely event of a data protection incident: Spanish Data Protection Agency or other competent Control Authority, as well as other entities involved in a data protection incident to whom said incident has to be reported.

On the other hand, the following REAL MADRID providers may need access to some of your personal data that we process, in order to provide the contracted proxyService:
Companies collaborating in the sale of tickets.
Company entrusted with the taking of photographs in the Tour Bernabéu.
Correos and other companies of messaging and management of postal shipments.
Providers of collection and accounting proxyServices.
Computer and storage proxyServices (Microsoft).
Professionals and companies of legal advice, consultancy and/or audit.
Other suppliers that can complement or replace the previous ones.

e) International Data Transfers:

As a result of data disclosures and/or the above referred processing agreements, your personal data may be transferred to:

Microsoft, in the United States, ensuring an adequate level of protection due to the adhesion of this company to the system of the Agreement EU - USA "Privacy Shield", from which you can obtain more information here.
In the event of eventual claims and/or infringements involving interested parties outside the EEA: Courts, Tribunals, Arbitration Courts and Mediators, Insurance Entities and Federations and Sports Clubs outside the EEA, the transfer being covered as necessary for the formulation, exercise or defence of claims.

OFFICIAL CLUB WEBSITES’ USERS

Finally, in the event that you register for any of the official CLUB websites, or the forms that the CLUB makes available to you, Real Madrid may process your data for the following purposes with additional character:

Management of registration and cancelations of users: In order for Real Madrid to manage all registrations and cancellations of user registrations made through any website, form or application made available to them, and whenever applicable, the CLUB will treat the information you provide, including that which may be obtained through any website, web form or application that is made available to you. This information will allow the CLUB to know your profile, and thus be able to make better offers, and put at your disposal information that may be of interest to you about events and activities organised by the CLUB. The CLUB undertakes to process the data obtained and provided by you for the maintenance of your registration as a user and for the management of your relationship with the CLUB, provided that this data is necessary for the purpose described, as well as for the management of the rest of purposes that we inform you.

The personalisation of our commercial and promotional offers: During the maintenance of your relationship with the CLUB, the personal data that you make available to us through any website, web form or application made available to you, or the contracting of products and proxyServices, may be subject to automated decisions that have legal effects on their person, as well as the creation of profiles, including automatic techniques that use the current data, navigation data from cookies, historical and statistical, data that can be obtained through other sources of information (third-party sources and social networks), for the optimization of the product offers that we offer, prices and new proposals, through segmentation in different groups in relation to common patterns. This process will only be carried out if the CLUB has the consent of the interested party.

Processing of data relating to own and third party cookies in order to analyse your browsing habits and improve proxyServices: You can consult the detail of the information on the cookies policy of Real Madrid in the use of the aforementioned data in the following link https://www.realmadrid.com/en/legal/cookies-policy.

How do we guarantee the security of your data?

Real Madrid maintains security measures to protect personal data in accordance with the content of the provisions of the GDPR, and has established all the technical means at its disposal to prevent loss, misuse, alteration, unauthorised access and theft of data that you provide us with.

How will minors' data be processed?

Real Madrid will not collect or process personal data for children under fourteen (14) years of age, without fully complying with the requirements established in the applicable data protection regulations, regarding compliance with the duty to inform and obtain those consents that they are necessary.

How long will we keep your data?

Without prejudice to the provisions set out above in relation to the respective processing of data, the personal data that is accessed by virtue of your relationship with the CLUB will be processed as long as they are accurate for the management of the purposes reported. In this sense, the CLUB will keep the personal data once its relationship with you is duly blocked, during the limitation period of the actions that may arise from the relationship maintained with the interested party.

Who will receive your data?

Without prejudice to what is indicated in each case for the previously specified respective processing, Real Madrid will communicate your personal data:

In the case of having your consent, the CLUB will communicate your data to its collaborating and sponsoring companies. The list of collaborating and sponsoring companies is accessible through the following link: https://www.realmadrid.com/en/about-real-madrid/the-club/sponsors.

Public Organisations, Judges and Courts and, in general, competent Authorities, when the CLUB has the legal obligation to provide them.

The CLUB has the collaboration of some third-party proxyService providers that have access to your personal data and that the referred data in the name and on behalf of Real Madrid as a consequence of the provision of proxyServices. The CLUB follows strict criteria of selection of proxyService providers in order to comply with their obligations in terms of data protection and undertakes to sign with them the corresponding data processing contracts through which they will impose, among others, the following obligations: apply appropriate technical and organisational measures; use the personal data for the agreed purposes and attending only to the documented instructions of the CLUB; and delete or return the data to the CLUB once the provision of proxyServices ends. Additionally, the CLUB has contracted the provision of proxyServices by the Microsoft Corporation, in charge of data processing located in the United States, a country that does not belong to the European Economic Area. Real Madrid has signed with this company Type Contract Clauses (TCC) that legitimize the international transfer of data.
In the event that you are an attendee at events and games: your data may be disclosed to diverse media and specialized websites, which may be based outside the European Economic Area (EEA), in which case the CLUB has adopted the relevant warranties by signing standard contractual clauses, of which, if required, we would provide you with a copy upon request.

What are your rights regarding the processin of your data²?

You may, in relation to the processes that are based on obtaining your consent, withdraw your consent through the procedure detailed in the following paragraph.

You may exercise, if you wish, the rights of access, rectification and deletion of data, as well as request that you limit the processing of your personal data, oppose it, request the portability of your data, as well as not be subject to automated individual decisions, sending a written communication or contacting the CLUB through the following email address: [email protected].

You can also contact the CLUB by postal mail at the address: Av. Concha Espina, number 1, Madrid.

Against which authority can you exercise your claims?

You can file a complaint with the CLUB's Data Protection Office, through the address [email protected], or in the post to Avenida de las Fuerzas Armadas, number 402, Madrid, in order for us to satisfy your rights in this matter. In any case, you can always go to the Spanish Agency for Data Protection in C/ Jorge Juan number 6, Madrid as the control authority in matters of data protection.

How can I contact the Real Madrid Data Protection Delegate?

For any questions relating to the processing of your data, or if you have any issue or comment that you wish to make that are linked to data processing that Real Madrid carries out, you can contact our Data Protection Delegate using the following means:

Postal address: Avenida de las Fuerzas Armadas, number 402, 28055, Madrid
E-mail: [email protected]

Additional points:

You declare that the information and data you have given us is accurate and true, reserving the CLUB the right to exclude from the proxyServices those interested parties who have provided false information, without prejudice to legal action. You will be solely responsible for any false or inaccurate statements that you make and for the damages caused to the CLUB or to third parties.

All the fields that appear on the Real Madrid forms will be required to be completed, so the omission of any of them may lead to it being impossible for us to meet your request, unless the form itself has fields of voluntary completion.

Personal data will be treated with the degree of protection legally required to avoid any loss, alteration, treatment or unauthorised access.

If by means of a form you provide us with personal data of other people, we warn you that you must do so with their consent and have informed them, in advance, of the details contained in this Privacy Policy. Also, Real Madrid undertakes to provide any third party whose data you provide us with the information that is relevant, in accordance with the provisions of Article 14 of the General Regulations.

If you have any questions regarding data protection you can contact the Real Madrid Data Protection Office through the email [email protected].

[1] In the event that the interested party holds the status of member, it will be considered for all purposes beneficiary of the advantages derived from the subscription to the Madrid Loyalty Program.

[2] Real Madrid Club de Fútbol informs you that you can only exercise your rights in accordance with the principles and obligations set out in the General Data Protection Regulations as of May 25, 2018, on the occasion of the full application of the rule.