We at MGA Entertainment, Inc., and our affiliates and subsidiaries (“MGA,” “we,” “us,” or “our”) understand that you care about how the information you provide us is used and shared. This Privacy Policy (“Policy”) describes the types of Personal Information that we collect, how we use it, how and when it may be shared, and the rights and choices you have with respect to your information. It also explains how we communicate with you and how you can make requests or submit inquires to us about your information. Our goal is to help you understand all of this, as part of our commitment to maintaining your trust.
This Policy (“Policy”) relates to the information collection and use practices of MGA in connection with our online services, including services available on https://www.mgae.com/ or any other websites, pages, features, or content we own or operate (the “Sites”), our mobile/tablet applications (“Apps”), and any other MGA products and services offered through any other websites and mobile applications that direct you to this Privacy Policy (collectively, including the Sites and the Apps, the “Services”).
By accessing and using our Services, you are agreeing to the terms of this Policy. Where we require your consent to process your Personal Information, we will ask for your consent to the collection, use, and disclosure of your Personal Information in advance, and such consent is voluntary and can be withdrawn at any time. However, if you withdraw such consent, MGA may not be able to provide you Services.
If you do not agree with or you are not comfortable with any part of this Policy, please immediately discontinue access or use of our Services.
We may change this Policy from time to time. If we make a change to this Policy that we believe materially affects how we process your Personal Information or reduce your rights, we will provide you with notice. We may also provide “just-in-time” disclosure or additional information about our data collection, use and sharing practices of specific Services. These notices may supplement or clarify MGA’s privacy practices or may provide you with additional choices about how we process your Personal Information.
As you use our Services, MGA collects certain information about you and your use of the Services. This information falls into three primary categories: (1) information you voluntarily provide us, (2) information we collect from you automatically and (3) information we obtain from third parties. Personal Information is any information that identifies or makes an individual identifiable.
Information You Voluntarily Provide
Information Collected Automatically
Information Collected From Other Sources
From time to time, we may obtain information about you from third party sources as required or permitted by law. For instances, we may receive information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our Services to you, and prevent or detect fraud. We may also collect Personal Information about you that we receive from our partners, group members or other third parties. For example, if you visit one of our social media accounts, the respective provider may provide us with statistical information regarding your use of our account. By gathering additional information about you, we can correct inaccurate information, and enhance the security of your transactions.
We use your Personal Information as described in this Policy for business and commercial purposes, or as disclosed to you prior to processing your information. We may process your Personal Information for the following purposes:
We may share your Personal Information to fulfill the purposes described in this Privacy Policy and as permitted by applicable law. We may share your Personal Information in the following ways:
For individuals who are located in the European Economic Area, the United Kingdom, Switzerland, and Brazil at the time of data collection, our legal bases for processing your information under the EU General Data Protection Regulation, the UK General Data Protection Regulation (collectively, the “GDPR”), and Brazil’s General Personal Data Protection Act (“LGPD“) will depend on the Personal Information at issue, the specific context in the which the Personal information is collected and the purposes for which it is used or shared. Below is a chart showing the legal bases for MGA’s processing of your Personal Information as described in Sections 3 and 4, above.
| Section & Purpose of Processing | Legal Bases for Processing |
|---|---|
|
Section 3 (9) Detect and Prevent Fraud and Security Risks Section 4 (4) As Required by Law |
Based on our legal obligations. |
|
Section 3 (1) Provide MGA’s Services Section 3 (3) Provide Services Communications Section 4 (2) When We Work with Service Providers |
Based on our contract with you or to take steps at your request prior to entering a contract. |
|
Section 3 (6) Research and Development of Our Services Section 3 (7) Personalize Your Experience Section 3 (10) Facilitate Corporate Acquisitions, Mergers, and Transactions Section 4 (1) Within Our Corporate Organization Section 4 (3) When We Work With Third-Party Partners Section 4 (5) Corporate Transactions Section 4 (6) Outside Professional Advisors |
Based on our legitimate interest to operate our business and not overridden by your data protection interests or fundamental rights and freedom. |
|
Section 3 (2) Respond to Requests Section 3 (4) Provide Marketing Communications Section 3 (5) Provide Sweepstake or Contest Section 3 (8) Facilitate Your Job Application Section 3 (11) With Your Consent Section 4 (7) With Your Consent |
Based on your consent. |
When our Site or App collects age, and there is an age in your jurisdiction under which parental consent or authorization is required to use the Service, we will either block users under that age or will ask them to provide consent or authorization from a parent or guardian before they can use it. We will not knowingly ask children under that age to provide more data than is required to provide for the product.
When a parent or legal guardian completes a child’s registration or otherwise provides us with a child’s Personal Information, MGA will consider this to be direct notice to you regarding Personal Information collection. The data will be used only for MGA Services, and will not be sold, rented, or otherwise disclosed to any company outside of MGA, its affiliated marketing partners, and companies acting as our agents to help us provide Services requested by you or the child. We will process Personal Information such as the child’s first and last name, mailing address, gender, date of birth, email address and phone number, as relevant to the Services that have been requested. The data will be used only for MGA Services, and will not be sold, rented, or otherwise disclosed to any company outside of MGA, its affiliated marketing partners, and companies acting as our agents to help us provide Services requested by you or the child.
Parents or guardians can change or revoke the consent choices previously made, and review, edit, or request the deletion of the personal data of the children for whom they provided consent or authorization.
We will send you “direct notice” if there is a change to the way we will use your child’s information that is not covered by this Policy. Our notice will state that your consent is required for the collection, use, and disclosure of the Personal Information, and will provide the necessary steps as to how you can give your consent. We will provide details on the specific Personal Information that we want to collect and how it might be disclosed to others. The direct notice will contain a link back to this privacy policy. If you do not consent within a reasonable time, we will delete the parent’s online contact information from your records.
Parents or legal guardians who have questions about personal information that may have been submitted by a child, or to exercise the rights as set forth above, should email us at [email protected], or contact us toll-free at: 1-800-222-4685.
We and third parties on our behalf may employ various tracking technologies, such as cookies, web beacons, analytics software, and other similar technologies (collectively, “Tracking Technologies”) to collect additional Personal Information automatically as you interact with the Services. We use these Tracking Technologies because they help us to personalize your experience with our Services, and help us better manage content on our Services by informing us what content is effective.
Cookies. When you visit our Sites or otherwise interact with the Services, we (or third-party data or ad networks that we work) may send one or more “cookies” to your computer or other devices. Cookies are alphanumeric identifiers stored on your computer through your web browser and are used by most websites to help personalize your web experience. Some cookies may facilitate additional site features for enhanced performance and functionality such as remembering preferences, allowing social interactions, analyzing usage for site optimization, providing custom content, allowing third parties to provide social sharing tools, and serving images or videos from third-party websites. Some features on the Sites will not function if you do not allow cookies. We may link the information we store in cookies to any Personal Information you submit while on our Sites. We may use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. Persistent cookies enable us to track and target the interest of our users to enhance the experience on our Sites.
The following types of cookies are used on our Sites:
Web Beacons and Local Shared Objects. We (or third-party data or ad networks we work with) may use web beacons alone or in conjunction with cookies to compile information about our Services, or other information we or they have collected. Web beacons are tiny graphic objects that are embedded in a web page or email and are usually invisible to the user but allow checking that a user has viewed the page or email. Web beacons may be used within the Services to track web page visits or form submissions. In some cases, we tie the information gathered by web beacons to Personal Information.
We also use Local Shared Objects, such as Flash cookies, AND/OR Local Storage, such as HTML5, to store content information and preferences. Various browsers may offer their own management tools for removing HTML5. If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the website storage settings panel, available here: macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html. You can also control Flash Cookies by going to the global storage settings panel and following the instructions. Setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.
Analytics Software. We use Google Analytics, Booyah SEO, and Lead to Conversion SEO, which are third-party services that uses cookies and other, similar technologies to collect and analyze information about use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources. The information generated by these cookies will be transferred to Google, and Booyah and Lead to Conversion in the above-mentioned scope. Therefore, we would like to inform you that detailed information on the use of cookies by these entities can be found at:
Do Not Track. Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit "Do Not Track" or "DNT" signals. Since uniform standards for "DNT" signals have not been adopted, our Sites do not currently process or respond to "DNT" signals.
Our Services may contain links to third-party websites. We have no control over the privacy practices or the content of these websites or any third-party offering, site or other products and services used in connection with our Services. The inclusion of a link does not imply endorsement of the linked site or service by us or by our affiliates. The third parties you interact with may have their own privacy policies, and MGA is not responsible for their operations or their use of information they collect. We encourage you to check the applicable third-party privacy policy and terms of use when visiting or using any third-party services.
We maintain our Services and all associated data with technical, administrative, and physical safeguards to protect against loss, unauthorized access, destruction, misuse, modification, and improper disclosure. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. We cannot guarantee the security of our databases or the databases of the third parties with which we may share such information, nor can we guarantee that the information you supply will not be intercepted while being transmitted over the Internet. In particular, e-mail sent to us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail (and please do not send us sensitive information, such as payment card information or government issued IDs).
You are responsible for protecting your password(s) and maintaining the security of your browsers and devices. If you have any questions about the security of your interaction with us (if, for example, you feel that the security of any account you might have with us has been compromised), you can contact us at [email protected].
We will retain your Personal Information for as long as needed to provide the applicable Services you use, unless a longer retention period is required or permitted by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our rights. We will cease to retain your Personal Information or remove the means by which the data can be associated with you as soon as it is reasonable to assume that such retention no longer serves the purpose for which the Personal Information was collected and is no longer necessary for legal or business purposes.
Our Services are operated in the United States and potentially elsewhere. Please be aware that your information, including your Personal Information, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside your jurisdiction (including the United Stated), where the privacy laws may not be as protective as those in your jurisdiction. We will take all steps reasonably necessary to ensure that your Personal Information is treated securely and in accordance with this Policy and no transfer of your Personal Information will take place to an organization or a country unless there are appropriate safeguards in place as required under the applicable data protection laws and ensuring the security of your Personal Information maintained. If you do not want your information transferred to or processed or maintained outside of the country or jurisdiction where you are located, you should not use the Site or Services.
Depending on applicable law where you reside, you may be able to assert certain rights related to your personal information identified below. If any of the rights listed below are not provided under law for your jurisdiction, MGA has absolute discretion in providing you with those rights. Please note that some of the rights may vary depending on your country, province, or state of residence.
Your rights to personal information are not absolute. Depending upon the applicable law, access to your rights under the applicable law may be denied: (a) when denial of access is required or authorized by law; (b) when granting access would have a negative impact on another's privacy; (c) to protect our rights and properties, (d) where the request is frivolous or vexatious, or for other reasons.
Managing Communication Preferences. If you no longer want to receive direct marketing emails from us on a going-forward basis, you may opt-out of receiving these marketing-related emails by clicking the “unsubscribe” link in the communication or by contacting us as specified in the “Contact Us” section below. Direct marketing includes any communications to you that are only based on advertising or promoting our products and services.
You may sign up to receive communications about our products and services through your mobile device by submitting your mobile telephone number online or by texting us. By opting into our SMS Mobile Marketing program, you authorize MGA to send to your mobile phone number using automated technology text messages about our products, promotions, offers, and sales. No purchase is necessary to opt-in to our SMS Mobile Marketing Program and your opting in is not a condition to your purchasing goods or services from us. You understand that standard message and data rates may apply and that your carrier may charge your account with that carrier for text messages that you receive from us or send to us. MGA is not responsible for these charges. It is your responsibility to notify MGA if at any time you change your phone number, cancel your service, or transfer your number to another party. You can unsubscribe from our text messaging program at any time by replying "STOP" to any message that you receive from us.
Third-Party Advertising. If you do not want MGA to deploy cookies in your browser, you can opt out by setting your browser to reject cookies or to notify you when a website tries to set a cookie in your browser software. If you choose to reject cookies, you may still use our Sites, but some features on the Sites will not function properly. To do this, follow the instructions provided by your browser (usually located within the "Help", "Tools" or "Edit" settings), or review the instructions provided by the browsers listed here: Internet Explorer, Google Chrome, Mozilla Firefox, Safari Desktop, Safari Mobile, and Android browser. Please note, if you set your browser to disable cookies, you may not be able to access secure areas of the Sites and Services. Also, if you disable cookies other parts of the Services may not work properly. You can find more information about how to change your browser cookie settings at allaboutcookies.org.
Please note that if you do opt-out of receiving marketing-related communications from us, we may still send you messages for administrative or other purposes directly relating to your use of the Services, and you cannot opt-out from receiving those messages.
Third-Party Advertising. If you do not want MGA to deploy cookies in your browser, you can opt out by setting your browser to reject cookies or to notify you when a website tries to set a cookie in your browser software. If you choose to reject cookies, you may still use our Sites, but some features on the Sites will not function properly. To do this, follow the instructions provided by your browser (usually located within the "Help", "Tools" or "Edit" settings), or review the instructions provided by the browsers listed here: Internet Explorer, Google Chrome, Mozilla Firefox, Safari Desktop, Safari Mobile, and Android browser. Please note, if you set your browser to disable cookies, you may not be able to access secure areas of the Sites and Services. Also, if you disable cookies other parts of the Services may not work properly. You can find more information about how to change your browser cookie settings at allaboutcookies.org.
There are also additional tools available to manage third party cookies. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where individuals can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at optout.aboutads.info/, the DAA of Canada’s opt-out portal available at youradchoices.ca/en/tools, or visit the NAI’s opt-out portal available at optout.networkadvertising.org/?c=1. Residents of the European Union may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting youronlinechoices.eu/.
All of the opt-out tools described in this subsection are provided by third parties, not by MGA. MGA does not control or operate these tools or the choices that advertisers and others provide through these tools. Please note that you may still receive third-party advertisements in MGA’s Services after using these opt-out tools, but the advertising you see may be less relevant to your interests.
Access and Portability. You may have the right to request that we provide you a copy of your Personal Information held by us. This information will be provided without undue delay subject to a potential fee associated with gathering of the information (as permitted by law), unless such provision adversely affects the rights and freedoms of others or there is an exception to such provision under applicable law. In certain circumstances, you may request to receive your personal information in a structured, commonly used and machine-readable format, and to have us transfer your Personal Information directly to another data controller.
Correction and Deletion. You may have the right to correct, update or delete Personal Information that has been previously provided to us through our Services.
Withdraw Consent. To the extent the processing of your Personal Information is based on your consent, you may withdraw your consent at any time. Your withdrawal will not affect the lawfulness of MGA’s processing based on consent before your withdrawal.
Restriction of Processing. In some jurisdictions, applicable law may give you the right to restrict or object to us processing or transferring your Personal Information under certain circumstances. We may continue to process your Personal Information if it is necessary for the defense of legal claims, or for any other exceptions permitted by applicable law.
Automated Individual Decision-Making, Including Profiling. MGA does not undertake any automated processing or profiling of your Personal Information, which produces legal or similarly significant effects on you, save for the exceptions applicable under relevant data protection laws.
How to Make a Privacy Request. You can make privacy rights requests relating to your Personal Information by logging into your account or by emailing us at [email protected]. For your protection, we may only respond to requests with respect to the Personal Information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion (e.g., when you make a purchase, you may not be able to change or delete the Personal Information provided until after the completion of such purchase).
How to Lodge a Complaint. If you believe that we have infringed your rights, we encourage you to first contact us so that we may try to resolve the issue or dispute informally. If you reside in the EEA, or the United Kingdom, you have the right to complain to a data protection authority about our collection and use of your Personal Information. For more information, please contact your local data protection authority (contact details are available here.) If you reside in the UK, the relevant data protection authority is Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, 0303 123 1113, [email protected].
This Section provides additional information to individuals located in the EEA, the United Kingdom or Switzerland at the time their Personal Information is collected by MGA. All capitalized terms in this Section have the meaning as defined in the General Data Protection Regulation (GDPR) and/or, as applicable, the GDPR as it is saved and incorporated into United Kingdom law following Brexit (UK-GDPR) or the Swiss Data Protection Act (including, but not limited to “Personal Data”, “Processing”, “Controller”, “Processor”, and “Data Subject”).
The Controller for Processing described in this Privacy Policy is: MGA Entertainment, 9220 Winnetka Ave, Chatsworth, California USA 91311
You can contact MGA’s Data Protection Officer using: [email protected].
International Transfers. We may share your Personal Data with recipients (including our group members, service providers or business partners, as described in this Policy), located in the EEA, the UK and Switzerland, in the United States and/or otherwise in countries outside the EEA, the UK and Switzerland which do not provide for an adequate level of data protection from an EU, Swiss or UK law perspective. For such transfers, we will ensure that the recipients are subject to appropriate safeguards as permitted under the applicable data protection laws, e.g. by entering into appropriate data transfer agreements on the basis of EU standard contractual clauses issued by the Commission or the UK ICO, or by reliance upon the Article 49 GDPR derogations or corresponding derogations under the Swiss Data Protection Act, as applicable. A copy of the respective appropriate safeguards is available upon request.
Social Media Accounts. We maintain accounts with various social media networks. When you visit these social media networks, a variety of Processing operations are triggered. We use your Personal Data when you visit our profiles on these social media networks, or when you click on the like-button on one of our social media advertisements. When you visit our profiles, your Personal Data is not only used by us but also by the social network provider, regardless of whether you have a profile in the social network or not. The individual Processing and its scope differ from provider to provider, and they are not completely transparent to us. Details about the Processing of the social network providers can be found in the relevant social media network’s Privacy Policy:
The social network providers collect your usage information to provide us with usage statistics.
If you reside in the State of California, please see the MGA California Privacy Notice for more information. Also, we partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf. You may opt-out of Rakuten Advertising here: https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/.
This Section provides additional information to individuals located in Canada at the time their Personal Information is collected by Us. You may request details about our privacy practices, access or correct your Personal Information, or make a complaint by contacting Our privacy officer in writing: MGA Entertainment, 9220 Winnetka Ave, Chatsworth, California USA 91311, [email protected].
If you are not satisfied with our response to your inquiry, you may contact the privacy commissioner having jurisdiction over you. For residents of the provinces where provincial private-sector privacy legislation applies:
For residents of all other provinces and territories, contact the federal Office of the Privacy Commissioner of Canada at 1-800-282-1376 (toll-free) or priv.gc.ca.
In compliance with Canada’s Anti-Spam Legislation (“CASL”), we will only send “commercial electronic messages” (“CEMs”) to your email address or phone number for texts if you have previously provided Us with your express consent to receive such messages, or if an exemption or implied consent applies to the CEM. For example, CASL permits us to send you email and text messages that facilitate your purchase of the Services or that provide updates or warrantee information about the Services. We may also send CEMs to you about new or related products or services so long as we have an existing business relationship with you, such as where the CEM is sent within two years of the date of your most recent purchase of Services from Us and where you have not sent us an Unsubscribe request. Further, we will ensure that our third-party partners do not use the email addresses or text numbers you provide to Us to send CEMs to you unless that third party has obtained your prior express consent or has confirmed that an exemption or implied consent applies to the CEM that they send to you.
This Section provides additional information to individuals located in Australia at the time their personal information is collected by us.
You may request to correct or update any of your Personal Information in our files. We may provide you with the ability to update some or all of your Personal Information directly via our Services or by contacting us via [email protected]. If you request that your information be corrected, and we do not agree that it is incorrect, we may refuse to update that information. In such a scenario, we will provide written notice of our refusal to do so within 30 days and upon your request, will place a statement of what you allege is correct where your Personal Information is kept and accessed.
If you are dissatisfied with our response to any complaint that you may make in relation to our collection and use of your Personal Information, you have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC) by phoning 1300 363 992 or completing the OAIC’s online enquiry form (full contact details are available here).
This Section provides additional information to individuals located in New Zealand at the time their Personal Information is collected by us.
You have the right to request access to any Personal Information we hold about you, by emailing us at [email protected].
We retain Personal Information that you provide to us for as long as necessary for the purpose such Personal Information was originally collected or otherwise processed for, e.g. in order to meet our contractual obligations towards you, until you withdraw your consent, or as long as you maintain a customer account with us. If required under applicable law, we will store your Personal Information a for a period of up to ten more years (e.g. under tax law). Apart from that we can further store your Personal Information for the establishment, exercise or defense of legal claims. We may also retain aggregate information beyond this time for research purposes and to help us develop and improve our Services.
MGA reserves the right to change this Privacy Policy at any time. Please note the date at the top of this page to see when this Privacy Policy was last updated. Where we make minor changes to our Privacy Policy, we will update our Privacy Policy with a new effective date. Where we make material changes to our Privacy Policy or intend to use your Personal Information for a new purpose or a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible) or by posting a notice on our Site. Your use of the Services following these changes means that you accept the revised Privacy Policy.
If you have any questions regarding this Privacy Policy you can contact us via email at [email protected], contact us toll-free at: 1-800-222-4685, or write us at Data Protection Officer, MGA Entertainment, 9220 Winnetka Ave, Chatsworth, California USA 91311.