Last modified: 15th September 2022. View Earlier Versions.

Your privacy is important to us. This Privacy Notice explains what personal data we process about you, how we process it, and for what reasons, when you visit our Dubai Fitness Challenge platforms, attend or participate in the Dubai Fitness Challenge, or otherwise interact or correspond with us in relation to the Dubai Fitness Challenge.

Jump to section

  1. About Dubai Economy and Tourism
  2. About Dubai Fitness Challenge
  3. This Privacy Notice
  4. Data Controller
  5. How can you contact us?
  6. Definitions
  7. What personal data do we collect?
  8. How we collect personal data?
  9. How we use personal data and why?
  10. What is the legal basis for collecting and using your personal data?
  11. Marketing
  12. How to unsubscribe from receiving marketing communication?
  13. Internet Protocol (IP) Address, Cookies and other tracking technologies
  14. Links to Other Websites
  15. How we share your personal data and why?
  16. Where we store your personal data?
  17. How long we keep your personal data for?
  18. Your Rights and how to exercise them?
  19. How do we ensure your data is protected?
  20. Compliance and cooperation with regulatory authorities
  21. Privacy Notice Changes
  22. Questions Concerning this Privacy Notice
  23. General Enquiries, Complaints or Suggestions

About Dubai Economy and Tourism

Department of Economy and Tourism (“DET”) is an entity established pursuant to Law No. 20 of 2021 having its address at P.O. Box 594, Dubai, United Arab Emirates. DET is the principal authority for the planning, supervision, development and marketing of tourism in Dubai. DET also markets and promotes Dubai’s commerce sector and are responsible for the licensing and classification of all tourism services, including hotels establishments, tour operators, travel agents and all other tourism services. You can find out more about us here.

DET and its affiliates, including, but not limited to, Dubai Festivals and Retail Establishment and Dubai Corporation for Tourism and Commerce Marketing (collectively, “Dubai DET”, “We”, “we”, “our” or “us”) are committed to providing excellent service to all customers, including respecting their concerns about privacy and taking the relevant measures to safeguard their personal data in accordance with applicable data protection legislation.

About Dubai Fitness Challenge

Dubai Fitness Challenge (“Dubai Fitness Challenge” or “DFC”) is a unique 30-day fitness challenge taking place annually in Dubai including all events and activities that form part of the Dubai Fitness Challenge (which includes without limitation ‘Dubai Run’ and ‘Dubai Ride’).

This Privacy Notice

This Privacy Notice should be read together with our Terms of Use and any other documents referred to in it. For more information on our general privacy practices related to your visit and use any of Dubai DET’s websites (including, without limitation, www.visitdubai.com) and any microsites and tools contained therein, mobile applications (including, without limitation, the Visit Dubai and Dubai Calendar mobile applications) and any tools contained therein, social media pages, and other technological platforms in whatever form, and how that information will be treated, please visit https://www.visitdubai.com/en/privacy-notice.

Data Controller

Dubai DET acts as a controller of your personal data processed in accordance with this Privacy Notice.

How can you contact us?

Dubai DET has appointed a Data Protection Officer. You can reach our DPO at [email protected].

If you have any general enquiries, complaints or suggestions, you may contact us at [email protected] or click here. You can also send us a direct message on any of our social media pages for Dubai Fitness Challenge.

Definitions

In this Privacy Notice:
Dubai Run” means the run event that takes place in Dubai for participants located in the United Arab Emirates annually as part of the Dubai Fitness Challenge; and

Dubai Ride” means the cycling event that in Dubai for participants located in the United Arab Emirates annually as part of the Dubai Fitness Challenge.

Platforms” means any of our websites operated for the Dubai Fitness Challenge (including without limitation, dubaifitnesschallenge.com; www.dubairun.com and www.dubairide.com, including –

As well as providing an events calendar and information on events/activities that form part of the Dubai Fitness Challenge, our Platforms may be synced with sports devices/applications and organises personalised exercise sessions or sports competitions and provides multimedia content. Our Platforms will allow us to store, organise and process data, including, for example, identifying data such as photographs, first and last name, birthdate, email address, weight and height, within a database.

Non-personally identifiable information” means information that is recorded about users so that it no longer reflects or references an individually identifiable user.

Personal data” means any information which you provide to us which directly or indirectly personally identifies you, such as your name, email address, billing information, credit card information, or other data which can be reasonably linked to such information by Dubai DET, such as information we associate with any accounts you may hold with Dubai DET.

Sensitive personal data” means special categories of personal data, specifically, information about your race, ethnic origin, political opinions, religious beliefs, any health and genetics, biometrics (where used for ID purposes) and criminal convictions.

What personal data do we collect?

We collect and use a range of personal information you provide us when you participate in the Dubai Fitness Challenge or any events, promotions, surveys, competitions or activities associated with the Dubai Fitness Challenge using our Platforms or via third party platforms in order to deliver and improve our services, including:

If you are an attendee or participant

If you are a Contractor, Event Partner, Collaborator or Sponsor

How we collect personal data?

Directly from you

We collect your personal data directly from you unless it is unreasonable or impractical to do so. We do this in a number of ways including:

From third parties

We may also collect personal data from third parties including:

How we use personal data and why?

We may receive your personal data from you or from third parties which we use:

Applicable data protection laws require that we can use your personal data only where we have a valid purpose to do so and legal basis. In certain circumstances we may ask for your consent to process your data, and at other times, we may be required to process your information to enable us to fulfil our part of the contract we have with you.

Marketing

Where you have indicated your consent or we have a legal basis, we (and permitted third parties) may contact you for direct marketing purposes via post, telephone, email, SMS/MMS, push notifications, and social media channels such as Facebook, TikTok, Instagram, Twitter and WhatsApp.

This marketing may relate to:

If you are an existing customer and you have not opted out of receiving that marketing by methods provided in this Privacy Notice, we will only contact you by electronic means without seeking your consent in advance (including but not limited to telephone, e-mail, SMS/MMS, push notifications, and social medial channels such as Facebook, Instagram, Twitter and WhatsApp) with information about services similar to those which were the subject of a previous dealing with you.

If you are signing-up to register and participate in any Dubai Fitness Challenge event, competition or promotion, or requested from us information related to the Dubai Fitness Challenge, and in each case you have not opted out of receiving that marketing by methods provided in this Privacy Notice, we will contact you by electronic means (including but not limited to telephone, e-mail, SMS/MMS, push notifications, and social medial channels such as Facebook, Instagram, Twitter and WhatsApp) to provide you information or notify you on upcoming events, activities, promotions, new products / services or other opportunities as well as those of third parties partners/sponsors in relation to the Dubai Fitness Challenge.

Marketing Emails and Newsletters

We use Oracle Eloqua for our marketing emails and newsletters. So when you register or subscribe to our email marketing or newsletter services, the email address and name you submit will be held securely by them and the information also made accessible to us. You can read their full privacy policy here: https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html.

We may also combine the information you provide us at sign-up on our Platforms with data from other sources to help us improve the relevance of the emails we send you. For example if you sign-up to a Dubai Fitness Challenge event, we will record that information in your subscriber profile to ensure that the content of our emails reflects that.

Third-party Marketing

We will get your opt-in consent before we share your personal data with any third-parties outside Dubai DET for their own marketing purposes.

How to unsubscribe from receiving marketing communication?

You may unsubscribe from marketing email communication sent by our Platforms or third parties at any time by following the unsubscribe link found at the bottom of every email communication you receive or by requesting us to remove you and your personal data collected electronically from our database(s) by emailing [email protected]. You may also opt-out of any marketing communications you receive from our third-party DFC partners by using any of the unsubscribe methods that may communicated in their respective privacy notices.

If you unsubscribe, we will retain your email address for the purposes of a suppression list to ensure that no further marketing messages can be sent unless you actively choose to opt-in again.

Internet Protocol (IP) Address, Cookies and other tracking technologies

An IP address is a number that is automatically assigned to your device every time you browse the internet. When you visit our Platforms, the server used by our web host will make a record of your IP address, together with the date and time of your visit, the type of internet browser you use and the URL of any other websites that referred you to our Platforms.

We may also log IP addresses to analyse trends, administer our Platforms, track user movements, and gather broad demographic information.

In some cases, we may also collect your personal data through the use of cookies. When you access our Website, we may send a “cookie” (which is a small summary file containing a unique ID number) to your device. This enables us to recognize your device and customise the online experience. It also helps us keep track of services you view, so that we can send you news about those services. We also use cookies to measure traffic patterns, to determine which areas of our Website have been visited, and to measure transaction patterns in the aggregate.

You may also set your browser to block all cookies, including cookies associated with our website, or to indicate when a cookie is being set by us. However, it’s important to remember that our website may not function properly if your cookies are disabled. For example, we may not remember your language preferences.

For further information on the cookies we use, please refer to our Cookie Notice.

Google ReCaptcha

We use the ReCAPTCHA service provided by Google Inc. (Google) to protect your submissions via internet submission forms on this Website. Your use of ReCAPTCHA is subject to the Google Privacy Policy and Terms of Use.

Transactional Email

We use Transactional Email (formerly Mandrill) from MailChimp as an email delivery service to send transactional emails (as such One Time Passwords (OTP), service messages and subscription auto-responses) when you to subscribe to our services. For more information on how MailChimp processes your personal data in relation to their Transactional Email service, please see their privacy policy at https://mailchimp.com/legal/privacy/.

We are not responsible for the practices employed by websites or services linked to or from our Platforms, including the information or content contained therein or the data collection practices or privacy policies therein. Please remember that when you use a link to go from our Platforms to another website, our Privacy Notice does not apply to third-party websites or services. Your browsing and interaction on any third-party websites or service, including those that have a link or advertisement on our Platforms, are subject to that third party’s own rules and policies. For example, when you sign-up to register and attend any online or offline fitness classes, activities or events in relation to the Dubai Fitness Challenge via a third party link on our Platforms, our Privacy Notice does not apply to your use of such third party site or any personal data you may share with such third party websites. We are not responsible for the privacy practices of such third-party websites and encourage you to read the privacy statements of any such third-party sites. In addition, you agree that we are not responsible and we do not have control over any third-parties that you authorize to access your user content. If you are using a third-party website or service (like Facebook, Instagram, Twitter, Instagram, or Google groups etc.) and you allow such a third-party access to your user content you do so at your own risk. This Privacy Notice does not apply to information we collect by other means (including offline) or from other sources other than through our Platforms.

We will share personal data, within Dubai DET or with third parties we implement robust contractual agreements with third parties to confirm that your personal data will be handled in compliance with relevant data protection laws, such as personal data protection laws applicable in the UAE.

We share your personal data when one of the following circusmtances apply:

With our affiliates

When we collect and process your personal data, we might also share your personal data with our Dubai DET affiliates who may sometimes need to access your information to provide services to you on our behalf. Because Dubai DET is passionate about your privacy, we have made a decision to ensure the same level privacy protection throughout our business. Legally, other Dubai DET affiliates will then be acting as ‘data processors’ to process your personal data on our behalf and based on our specific instructions. These processors will also be subject to data protection laws and will only process your personal data in compliance with our Privacy Notice and any other appropriate confidentiality and security measures.

Sharing with our event organisers and partners

When you register for certain events or promotions in relation to Dubai Fitness Challenge on our Platforms, your personal data may be shared with our event organisers and partners that are responsible for the organisation or management that particular event or promotion on our behalf or we collaborate with in order to arrange and deliver programmes, competitions, and other initiatives in relation to the Dubai Fitness Challenge. The data shared will be limited to those strictly necessary for the event or promotion you have registered, and our event partner or organiser will process your data strictly limited to the purpose for which the personal data is collected. For example, when you register to attend or participate in Dubai Run, we share your data with our event organiser.

With our service providers

We provide your information to our service providers who may receive or otherwise have access to your personal data or non-personally identifiable information, depending on the nature of their services and purposes in facilitating and enhancing the Dubai Fitness Challenge’s services, and may only use it for such purposes. These include data analytics services (such as Google Analytics), email marketing services (such as Oracle Eloqua)_and other service providers. Dubai DET as the controller of the information collected from you in connection with the use of our Platforms remains responsible for the any personal data processing done by such service providers on our behalf.

Where required by applicable law

We will disclose personal data when required by any applicable law (for example to fulfil national security obligations we may share personal data with national security agencies such as Dubai Police and other departments of the Government of Dubai), or in good faith believe such action is necessary or desirable to comply with the applicable laws, or to protect or defend the rights or property of Dubai DET, our Platforms, or their users.

With selected third parties

We may disclose your personal data to third parties in the following circumstances:

Where we store your personal data?

The personal data that we collect from you may be transferred to, stored and otherwise processed on servers located outside the country in which you reside and which may be located in secure data centres worldwide, and personal data may be stored in any one of them.

How long we keep your personal data for?

We will retain your personal data for the period necessary to full the purposes outlined in this Privacy Notice. When assessing these periods, we carefully examine our need to collect personal data at all and if we establish a relevant need we only retain it for the shortest possible period to realise the purpose of collection unless a longer retention period is required by contractual obligation or law.

If we no longer need to use or disclose your personal data for the purposes set out in this Privacy Notice and we are not legally required to retain that information, then we will take reasonable steps to destroy your personal data or ensure it is rendered anonymous (i.e. turned into non-personally identifiable information).

Your Rights and how to exercise them?

Under certain circumstance, you have a number of rights with regard to your personal data that we must comply with. The rights you have are:

The right to be informed

You have the right to be informed about the collection and use of your personal data by us or, on our behalf, by a third party.

The right to access

You have the right to obtain from us confirmation as to whether or not your personal data is being processed and, if so, the right to access that personal data. This right does not apply where it would adversely affect the rights and freedoms of another person.

The right to rectification

You have the right to request that we correct any inaccurate personal data and we must comply in a timely manner. Taking into account the purposes of the processing, you shall have the right to have incomplete personal data completed.

The right to erasure

You have the right to request the erasure of your personal data, in our possession, in a timely manner.

The right to restrict processing

You have the right to request the restriction of use of your personal data, where the data is not being used for the purpose it was collected for or if you request that we correct any inaccurate personal data (in this case the processing will be restricted for a certain period).

The right to object to processing

You have the right to object at any time to our use of your personal data where the processing is carried out for direct marketing purposes including profiling relating to direct marketing.

The right to data transfer

Where you have provided personal data for us to use with your consent* or as required for us to fulfil our contractual obligations to you and the processing is carried out by automated means, you have the right to receive personal data that you have provided us in a structured, commonly used format in order for you to provide that personal data to another organisation for use as you so wish. This right does not apply where we are using the personal data to carry out a public duty (e.g. security or compliance).

*This includes sensitive personal data such as biometric, health or political or religious beliefs provided with your explicit consent.

The right to complain to a data protection authority

You have the right to submit a formal written complaint to a data protection regulator who can resolve any complaints regarding the transfer of personal data that we cannot resolve with you directly.

The right not to be subject to automated decision making

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal or similarly significantly affect you.

The right to withdraw consent

When we process your personal data based on your consent, you have the right to withdraw it and inform us that you no longer wish us to collect, store, or use your personal data, where there is no other legal basis for us to do so.

Dubai DET have procedures in place to ensure that it deals with any requests it receives in an efficient manner. You can exercise any of these rights by contacting us at [email protected].

How do we ensure your data is protected?

We will take all reasonable steps to protect the personal data that we hold from misuse, loss, or unauthorized access, including by means of firewalls, password access and secure servers. In particular, we review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems, and restrict access to personal data to our employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations. Unfortunately, there is always risk involved in sending information through any channel over the internet. You send information over the internet entirely at your own risk. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted over the internet and we do not warrant the security of any information, including personal data, which you transmit to us over the internet. If you suspect any misuse or loss of, or unauthorized access to, your personal data, please let us know immediately.

We regularly review our compliance with our Privacy Notice. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.

Privacy Notice Changes

In the future, we may revise or amend this Privacy Notice at any time by amending this page to publish a new version. All changes will be made here so you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. We recommend that you revisit this page from time to time to keep informed of our current privacy practices.

Questions Concerning this Privacy Notice

If you have questions regarding this Privacy Notice, please feel free to email us at [email protected].

General Enquiries, Complaints or Suggestions

If you have any general enquiries, complaints or suggestions, please contact us at [email protected].