(Last updated: 18 October 2021)
At Golden Arches Development Corporation (“GADC,“ “McDonald’s Philippines“, “we“ or “us“), we strive to do everything we can to respect the trust customers have in our brand and our commitment to your privacy is no exception. We are committed to protecting and safeguarding your privacy when you visit our restaurants or our Web sites, including our mobile Web sites (“Sites“), when you use our mobile device applications (“Mobile Apps“), when you call our McDelivery service, when you use any other phone or in-restaurant technology that we use or later on develop, when you subscribe to our email newsletters and other digital properties, and in any event where you provide Personal Data to avail of our services (collectively, the “Services“). We aim to be transparent on how we collect, use, and store your information and, thus, share with you through this “Privacy Policy“ that we have designed to protect your information.
Your privacy matters to McDonald’s Philippines. Thus, PLEASE READ AND UNDERSTAND THE FOLLOWING CAREFULLY.
Our Privacy Policy explains:
Further to your voluntary sharing of Personal Data, there may be situations where your Personal Data will be requested from you when such is necessary to provide a Service or is required by law. By providing us your Personal Data to avail of our products and Services or in any business interaction with us where your Personal Data is required, you are consenting to the collection, use, access, transfer, storage, and processing of your Personal Data as described in this Privacy Policy.
We are committed to protect the privacy of your children. Our online Services should not be used by minors under twelve (12) years of age. Children between twelve (12) and eighteen (18) years of age must review this Privacy Policy with their parent/s or guardian/s where said parent/s or guardian/s shall understand and agree to this Privacy Policy in order for children between twelve (12) and eighteen (18) years of age to use our online Services.
Parent/s or guardian/s who do not agree to this Privacy Policy, must immediately stop using our online Services and request McDonald’s Philippines to close any online Services account that have been created by minors. You may direct all requests for account/information deletion through the Contact information provided below.
The creation of a service account assumes that parent/s or guardian/s have understood and accepted the terms and conditions of this policy, and have given their consent and permission as a person aged 18 years old and above for such continued access and/or use, and are deemed to have agreed to the Privacy Policy. McDonald’s Philippines shall not, under any circumstances, be liable for any consequences, legal or otherwise, arising from any misrepresentation and/or false information provided to it regarding the age of the creator/user of any service account/s.
This Privacy Policy applies to the McDonald’s Family. All McDonald’s franchisees will be accountable for any of their actions and/or omissions that are contrary to any law and/or this policy.
The information we collect fall into three categories:
(a) Those you give us
(b) Those we collect through automated means, and
(c) Those we collect from other sources (collectively, the “Personal Data“).
Please note that we may combine all of these sources of information.
McDonald’s Philippines gathers the following personal information:
When you visit, use or interact with our Sites or Mobile Apps, we may collect certain information by automated or passive means using a variety of technologies which may be downloaded to your device and may set or modify settings on your device. The “Usage Information“ we collect may include your Internet Protocol (“IP“) address, computer/mobile device operating system and browser type, type of mobile device, the characteristics of the mobile device, the unique device identifier (“UDID“) or mobile equipment identifier (“MEID“) for your mobile device, the address of a referring web site (if any), and the pages you visit on our Sites and Mobile Apps, and the times of visit. We may use this information for any and all lawful purposes, including to operate, maintain, and manage our Services and to provide other services such as technical support. We provide additional information regarding our use of “cookies“ in this Privacy Policy below.
McDonald’s Philippines may use various new and hereafter developed technologies to collect Usage Information and demographic information about you (“Tracking Technologies“) which technologies may be downloaded to your device and may set or modify settings on your device. A few of the methods that may be used to collect Usage Information include, without limitation, the following (and subsequent technology and methods hereafter developed):
Mobile Apps may collect precise information about the location of your mobile device using technologies such as GPS, Wi-Fi, or cell tower proximity. McDonald’s Philippines uses this information for location based services that you request such as locating nearby McDonald’s restaurants or identifying special offers that may be of interest to you or to deliver relevant content to you based on your location or to allow you to share your location to other users as part of the Services under our Mobile Apps. For most mobile devices, you are able to withdraw your permission for McDonald’s Philippines to acquire this information on your location through the device settings.
If you have any questions about how to prevent us from collecting exact information about your location, we recommend you contact your mobile-device service provider, the device manufacturer, or your web-browser provider. Some online Services may not work properly without information about your location. If you would like us to delete information we have collected which could identify your location, please contact us through the Contact information provided below. By law, please note that we may need to keep certain information.
Information from Other Sources.
We may collect public profile information when customers interact with us through social media to the minimum extent necessary to achieve the specific business purposes, functions, or activities.
To ensure the security of the Personal Data you submit, McDonald’s Philippines always uses industrystandard encryption software and technologies when transferring and receiving customer data. We have appropriate security measures that protect against the loss, misuse, or alteration of Personal Data that you have submitted. Notwithstanding the foregoing, you understand that there may be circumstances beyond McDonald’s Philippines’ reasonable control that may result in the instability or insufficiency of said measures. You agree that, under such circumstances, McDonald’s Philippines shall not be liable or responsible for any unauthorized use, sharing, transfer, alteration, loss, or damage to any information that McDonald’s Philippines may have gathered.
McDonald’s Philippines only retains Personal Data for as long as the retention is required for the purposes for which we collected the Personal Data, the purposes described in this Privacy Policy and for our business and legal purposes. Generally, we do not retain Personal Data for a period of longer than five (5) years after the original purposes for which the Personal Data was collected have ceased to be applicable, unless otherwise required by law or other mandatory directions by court or government authorities or for purposes of legal proceedings or other similar proceedings or investigations.
When you use our Services, McDonald’s Philippines may collect, process, use and/or store your Personal Data for the following purposes:
We will seek your consent in any event where we may use the information that we collect about you in other ways at the time that we collect the information.
If you no longer want to receive any further communications from McDonald’s, please contact us via our Contact information set out below.
We do not sell your Personal Data and only share your information as described in this Privacy Policy.
McDonald’s Philippines may share Personal Data within the McDonald’s Family. For this purpose the McDonald’s Family includes McDonald's Corporation (USA), McDonald’s franchisees, subsidiaries, and affiliates, which may or may not be situated outside of the Philippines, on a need-to-know basis. Any use of this information by any member of the McDonald’s Family will comply with this Privacy Policy.
We may also share your Personal Data and other information to trusted companies, businesses, and vendors engaged by McDonald’s Philippines to perform a variety of functions, such as but not limited to, fulfilling orders, assisting with promotions, providing technical services for the online Services, social media accounts, and/or websites, and the like. These companies may have access to Personal Data if needed to perform such functions. However, these companies may only use such Personal Data for the purpose of performing that function and may not use it for any other purpose. While we always strive to require third parties with whom we have agreements to comply to appropriate privacy policies, you agree that we are not responsible for any violations of this Privacy Policy, nor for actions, omissions or negligence of any such companies. Aside from these third-party vendors and contractors, McDonald’s Philippines does not transfer or disclose Personal Data to third parties outside the McDonald’s Family or such companies with which McDonald’s Philippines has legitimate business with.
We will, on occasion, send marketing information on behalf of one of our business partners about products or services they provide that may be of interest to you. You may be asked if you wish to receive marketing materials from McDonald’s business partners. If you elect to receive such materials, McDonald’s will not share your Personal Data with such partners but rather will send a mailing or e-mail on behalf of the partners.
McDonald’s Philippines reserves the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the online Services, to fulfil your requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.
We are especially committed to protecting the privacy of children who visit our Sites and Mobile Apps or use our Services. This Children’s Privacy Notice is designed to answer your questions regarding our practices with respect to Personal Data we collect through our Services from children under the age of eighteen (18) (subject always to applicable law).
Generally, Personal Data will not be collected from any person who is known by McDonald’s Philippines to be under the age of 18 (the “Child“) without the consent of a parent or legal guardian.
In the event that the Child is allowed to access information through the online Services, rest assured that we collect only limited Personal Data from the Child e.g. email addresses, postal address, contact number upon the consent provided by a parent or guardian in accordance with this Privacy Policy.
We may offer many features on our Sites, like games and colouring books, which do not require a Child to provide any Personal Data.
We will not collect more detailed information from a Child, without the consent of a parent or guardian. If parent or guardian consent is required we will collect the email address of the parent or guardian so we can provide notice of our information practices and/or seek the parent’s or guardian’s consent. McDonald’s Philippines will not condition a Child's participation in any child-appropriate online activity on the Child's disclosure of more Personal Data than is reasonably necessary to participate in that activity.
We use email addresses submitted by a Child in order to respond to the Child’s request or to notify the Child if he or she has won or lost a contest or promotion they entered or participated in. We use the email address of a parent or guardian, in order to provide the parent notice of our information practices or to seek the parent’s or guardian’s consent.
Personal Data collected from the Child is used solely by McDonald’s Philippines, the McDonald's Family, and its service providers.
We may share the Child's Personal Data with third parties to the extent reasonably necessary to protect the security or integrity of our Services, take precautions against liability, or respond to judicial process or requests from other governmental authorities; or when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual illegal activity.
We may also share Personal Data collected from the Child with vendors that perform services for McDonald's Philippines and the McDonald’s Family. These services may include hosting our online Services, providing technical, marketing, advertising fulfilment or other services to GADC or the McDonald's system. Such vendors are obligated to protect the confidentiality of the Personal Data that we share with them.
Requests from Parents / Guardians Regarding Our Children’s Privacy Practices
Parents / Guardians may review the Personal Data we have collected from their Child that has not been deleted, and can request that the Personal Data be deleted from our records if it has not been already. Parents / Guardians also may refuse to permit further collection or use of their Child’s Personal Data, when the parent / guardian has previously provided consent. To do so, please contact us through the Contact information provided below.
We urge parents / guardians to regularly monitor and supervise their Child’s on-line activities. If you have any questions about our Children’s Privacy Notice, please contact us through the Contact information provided below.
You are in control of any Personal Data you submit and provide to us through our Services. We acknowledge your Data Privacy Rights which are protected under the Data Privacy Act of 2012 or R.A. No. 10173. If at any time, you would like to exercise your right to access, object, erase, block, edit, rectify, or update the Personal Data we have about you including your right to data portability, change your preferences for communications from us or on behalf of our business partners, or if you would like to withdraw or have the Personal Data that you had given or provided us deleted, you can let us know by contacting us through the Contact Information provided below or via email to [email protected].
“Cookies“ are pieces of information that a website transfers to an individual’s hard drive for record keeping purposes. Cookies allow the website to remember important information that will make your use of the site more convenient. “Web beacon“ is a small object or image that is embedded into a web page, application, or email and is used to track activity. They are also sometimes referred to as pixels and tags. Like most websites, McDonald’s Philippines uses cookies or web beacons and other similar technologies for a variety of purposes in order to improve your online experience.
For example, we track the total number of users of our online Services on an anonymous aggregate basis. We may also employ cookies so that we remember you when you make a repeat use of our online Services, to keep track of transactions or items in your shopping cart if you purchase merchandise online, or your preferred items or store locations, or to administer certain contests and promotions and to help customize your experience. We may associate Personal Data with a cookie file in those instances. Your browser and other choices may impact your experiences with the online Services.
We may also collect the following information:
Our online Services (and other services that we may later on develop) may collect information about the exact location of your mobile device or computer using geolocation and technology such as GPS, Wi-Fi, Bluetooth, or cell tower proximity. We may also collect information about you from other companies and organizations. We may also collect information that is publicly available.
Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the “Help” section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features of relevant Services.
We may offer links to sites that are not operated by McDonald’s Philippines and/or its affiliates. If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies, and any information you submit to those companies is subject to their privacy policies.
We may also have providers of other apps, tools, widgets, and plug-ins on our online Services, such as Facebook “Like“ buttons, which may also use automated methods to collect information about how you use these features. These organizations may use your information in line with their own policies.
All McDonald’s Services operated by McDonald’s Philippines will adhere to this Privacy Policy. However, McDonald’s is a global organization with business processes, management, structures, and technical systems that cross borders. Any international data transfers will be in accordance with McDonald’s Global Privacy Statement and in compliance with all applicable laws, local customs, or practices.
This Privacy Policy is effective as of 25 May 2018. From time to time, it may be necessary for McDonald’s Philippines to change this Privacy Policy. If we change our policy, we will post the revised version here, so we suggest that you check here periodically for the most up-to-date version of our Privacy Policy. Rest assured, however, that any changes will not be retroactively applied and will not alter how we handle previously collected information.
If you have any questions about this Privacy Policy, please contact us at:
GOLDEN ARCHES DEVELOPMENT CORPORATION
17th Floor, Citibank Centre Building
8741 Paseo de Roxas Avenue
Makati City, Philippines
Attention: Data Protection Officer
Or send an email to: writeus@ph.mcd.com