Effective date: December 16, 2022
This Privacy Policy applies to the information GoPro, Inc. as a data controller (“GoPro,” “we,” “our,” or “us”) collects about you in the course of our business, including through GoPro websites that link to this Privacy Policy; our products; our mobile and desktop applications; and other related online or offline offerings operated by or on behalf of GoPro. We refer to these products, services, applications and offerings collectively as the “Services.”
By using the Services, you agree to this Privacy Policy and that we may process, transfer, and store your information in the United States. IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE THE SERVICES.
If you are a California resident, you can view our California privacy disclosures by clicking here.
This Privacy Policy contains the following sections:
Cookies and similar technologies
Online analytics and advertising
How we disclose your information
Security and retention of your information
Additional Privacy Information for California Residents
Information for international users
The Information We Collect
The information we collect about you depends on the Services you use, how you use them, and the information you provide to us. We collect information in three main ways: (1) information you provide directly to us; (2) information we collect automatically through technology when you use the Services; and (3) information we collect from other sources.
Information you provide directly to us
When you use our Services, you may provide certain information to us. For example, we collect information directly from you when you place an order and purchase from us; create or use a GoPro account; register your product; post comments, photos, or videos to the Services; participate in GoPro surveys, research, or contests; or communicate and interact with us.
The categories of information we collect directly from you include:
Public forums. Certain features of our Services make it possible for you to post comments, photos, or other content publicly with other users, such as through your GoPro user profile or through online GoPro forums. Any information that you submit through these features (including any information you have chosen to attach to this information such as narrations and captions, location data appended to a video, information connected from a fitness device such as your heartrate while skydiving) is not confidential, and GoPro and other users may be able to see and use such content in their discretion. Accordingly, please take care when using these features. Moreover, if you share content via a hidden URL link, that content and associated data will be accessible by anybody who has the access to the URL link.
When you use our Services, we may automatically collect certain information using a variety of third-party technologies, including cookies and similar tools. Please refer to the Online analytics and advertising section below for more information about cookies.
Some of the information we automatically collect when you use our Services includes:
Information we collect from other sources
We may receive information about you from other sources, such as business partners, marketers, researchers, analysts, social network services, and other parties to help us supplement our records.
If you connect to a third party network (such as a social network), platform, or service through the Services, you are authorizing us to collect, store, and use in accordance with this Privacy Policy any and all information (such as name, email address and location) that you agreed the network or other third party platform could provide to GoPro based on your settings on the third party network or platform. If you would like to limit the information shared in this way, please change your settings on the third-party network.
De-Identified Information
We may de-identify information we collect so the information cannot reasonably identify you or your device, or we may collect information that is already in de-identified form. Our use and disclosure of de-identified information is not subject to any restrictions under this Privacy Policy, and we may use and disclose it to others for any purpose, without limitation.
Online analytics and advertising
As you use our websites and applications, we and our service providers collect a variety of information through the use of “cookies” and similar technologies, such as tracking pixels, to understand how you navigate through and interact with our Services, to learn what content is popular, to enhance the Services and provide you with a more relevant and personalized experience, for authentication and advertising purposes, to save your preferences, and to collect certain usage, device and location information as described above. You can find more information about our use of cookies in our Cookies Notice.
Online Analytics
We may use third-party web analytics services on our Services, such as those of Google Analytics. These service providers use the sort of technology described in the “Information we collect automatically” section above to help us analyze how users use the Services. The information collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services on our behalf. If you’d like to opt out of Google Analytics, please use the Google Analytics Opt-Out Browser Add-on located here: https://tools.google.com/dlpage/gaoptout
Online Advertising.
GoPro strives to provide you with relevant, tailored advertising regarding our Services. We do not serve third-party advertisements to you while using our Services. However, we do work with online analytics and advertising partners to: (1) better understand the use of our Services so that we can improve our Services; and (2) deliver GoPro advertisements that are more tailored to you both on our Services and on third-party Services.
To engage in these activities, our partners may place cookies, pixel tags and similar technologies on many online services, including ours. They use these technologies to collect information about your activities on across different online services to deliver you more relevant advertising. For example, they may use the information they collect from their cookies on our Services to identify GoPro products and services you might be interested in and to recognize your device so they can show you relevant GoPro advertisements while you are using another online service. Additionally, we sometimes provide basic information we collect (such as email addresses) to service providers, who may “match” this information in de-identified form to cookies, mobile ad identifiers, and other proprietary IDs, to provide you with more relevant ads when you visit other online services.
We do not have access to, and this Privacy Policy does not govern, the use of cookies or other tracking technologies that may be placed on devices you use to access our Services by non-affiliated third parties. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your devices to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link or the Digital Advertising Alliance’s Consumer Opt-Out link to opt out of receiving tailored advertising from companies that participate in those programs. For additional ways to opt-out of targeted advertising activities under applicable law, see the “Your Rights and Choices” section below.
Please note that these opt-outs apply per browser and per device, so you will have to opt out for each device—and each browser on each device—through which you access our Services.
How we use your information
GoPro may use the information we collect in the following ways:
The laws in some jurisdictions require companies to tell you about the legal grounds they rely on to process your information. Our legal bases for processing your information as described in this Privacy Policy are as follows:
For the purposes discussed in this Privacy Policy, we may combine the information that we collect through the Services with information that we receive from other sources, both online and offline, and use such combined information in accordance with this Privacy Policy.
How we disclose your information
GoPro may disclose your information in the following ways:
Your feedback and submitted content. Please note that if you choose to submit video or other content to GoPro, we may publish it on the Services along with certain information about you, e.g., your first and last name or your username, provided that you have given us permission to do so. Moreover, if you submit a user testimonial, we may publish your testimonial on the Services. Our processing/disclosure of feedback and submitted content will be in accordance with our Terms of Use and any additional terms provided to you at the point of submission.
Co-Branded Websites. At times GoPro will partner with third party websites in a co-branded relationship, where a co-branded web page(s) is used to promote GoPro products, services, photos, or videos. These web pages may be designed to look and feel just like GoPro.com, but are actually hosted on a different domain. When we enter into co-branded partnerships we may at times disclose your name and email address in order for GoPro to communicate with you about GoPro related promotions, news, and updates via tools provided by our third party co-branded partner website. Information collected on third party co-branded webpages may not be covered under our Privacy Policy. All information collected on third party co-branded websites is owned and controlled by that website’s privacy policy. Please be sure to read the privacy policy of any website that asks you to submit information.
Children’s privacy
Our Services are intended for general audiences and are not directed at children. If we become aware that we have collected data without legally valid parental consent from children under an age where such consent is required, we will take reasonable steps to delete it as soon as possible.
Security and retention of your information
Security of your information
We are committed to protecting your information. We use a variety of technical, physical, and organizational security measures designed to protect against unauthorized access, alteration, disclosure, or destruction of information. However, no security measures are perfect or impenetrable. As such, we cannot guarantee the security of your information.
If you register to create a GoPro account, it’s important that you select a strong password and do not disclose it to others. Alert us immediately if you have any concerns about unauthorized use of your account. If you have any concerns about the security of your account, please contact us using the contact information below.
Retention of your information
We retain information for different periods of time depending on the purposes for which we collect and use it, as described in this Privacy Policy. We will delete or de-identify information when it is no longer needed to fulfill these purposes unless a longer retention period is required to comply with applicable laws. There may be technical or other operational reasons where we are unable to fully delete or de-identify your information. Where this is the case, we will take reasonable measures to prevent further processing your information.
Your rights and choices
Information rights and choices
We provide you with the ability to exercise certain controls and choices regarding our collection, use, and disclosure of your information. Depending on the laws in your jurisdiction of residence (e.g., China, EU), you may request:
Please note that we do not use your information to make decisions that produce legal or similar effects based solely on the automated processing of your information.
Depending on applicable local laws, close relatives of a deceased user may exercise these rights where the relative has a legitimate interest in making the request.
We may ask you to provide us with information necessary to reasonably verify your identity before responding to your request. We will consider all requests and provide our response within the time period required by applicable law. Please note, however, that certain information may be exempt from such requests. If we deny your request in whole or in part, you may have the right to appeal the decision. In such circumstances, we will provide you with information regarding the appeals process.
To make a request, please fill out our form at https://community.gopro.com or email us at [email protected].. You can also make certain changes to your information and access certain of your information by logging into your GoPro account and using features such as Edit Profile and Account Info.
Sale/Targeted advertising opt out rights
Under the laws in certain US jurisdictions, you also have the right to opt out of our processing or sharing of your information for online targeted advertising purposes. Note that certain state laws also allow you to opt out of the “sale” of your information to third parties in exchange for valuable consideration. We may use analytics and online advertising tools that result in the disclosure of your information to our third-party partners and that are subject to this opt out right. You can opt out of both of these activities by clicking Your Privacy Choices. To opt out of our offline disclosure of your information for these purposes, click here.
Marketing choices
You can opt out of receiving marketing emails from us by following the instructions at the bottoms of the email. Please note that your request will take some time to process, in accordance with applicable law. After you opt out, you will still receive transactional communications from us regarding your account or important legal information. To opt out of all marketing from GoPro, you can also contact customer support at https://community.gopro.com/ or email us at [email protected].
Additional Privacy Information for California Residents
If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to provide you with the following additional information about:
Under the CCPA, “sharing” is defined as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across distinct online services, and “selling” is defined as the disclosure of personal information to third parties in exchange for monetary or other valuable consideration. We “share” information with our advertising partners to provide more relevant and tailored advertising to you regarding our Services. Moreover, our use of third-party analytics services and online advertising services may result in the sharing of online identifiers (e.g., cookie data, IP addresses, device identifiers, and usage information) in a way that may be considered a “sale” under the CCPA.
The following chart provides a detailed overview of these practices:
|
Category of personal information |
Purposes of use |
Categories of Third Parties to Which GoPro Discloses this Personal Information |
Categories of Third Parties to Which GoPro “Shares” and “Sells” this Personal Information for Advertising/Analytics Purposes |
|
Contact and account information |
Provide the Services; Communicate with you; Marketing and advertising; Personalize the Services; Improve the Services; Business Operations; With your consent |
Affiliated entities; Service providers; Online advertising partners; Entities for legal purposes; Entities for business transactions |
Online advertising partners (note that only email is shared) |
|
Financial and transactional information |
Provide the Services; Communicate with you; Marketing and advertising; Personalize the Services; Improve the Services; Business Operations; With your consent |
Affiliated entities; Service providers; Entities for legal purposes; Entities for business transactions |
We do not share/sell |
|
Customer service interaction information |
Communicate with you; Improve the Services; Business Operations; With your consent |
Affiliated entities; Service providers; Entities for legal purposes; Entities for business transactions |
We do not share/sell |
|
User-generated content (e.g., postings in online communities, images, audio, demographic information) |
Marketing and advertising; Personalize the Services; Improve the Services; Business Operations; With your consent |
Affiliated entities; Service providers; Entities for legal purposes; Entities for business transactions |
We do not share/sell |
|
Surveys and sweepstakes information |
Provide the survey/sweepstakes and prize fulfillment |
Affiliated entities; Service providers; Entities for legal purposes; Entities for business transactions |
We do not share/sell |
|
Information collected through automated technologies about your devices and use of the services |
Provide the Services; Marketing and advertising; Personalize the Services; Improve the Services; Business Operations; With your consent |
Affiliated entities; Service providers; Online advertising partners; Entities for legal purposes; Entities for business transactions |
Online advertising partners |
For more information about each category, purpose of use, and the third parties to which we disclose information, please see the “Information we collect,“ “How we use your information,” and “How we disclose your information” sections above.
Your Choices Regarding “Sharing” and “Selling”: You have the right to opt out of GoPro’s sale/sharing of your personal information for purposes of online analytics and advertising by clicking Your Privacy Choices. To opt out of the offline disclosure of your information to third parties for these purposes, please fill out our online request form. Your opt out choice will apply only to the particular device and browser on which you are making the choice, so please repeat your opt out choice on other browsers and devices if you would like.Please note that we will also honor browser-based opt out signals (such as the global privacy control) in accordance with our legal obligations.
Other CCPA rights.
Financial incentives.If we offer any financial incentives in exchange for your personal information (e.g., discount coupons in exchange for your email address), we will provide you with appropriate information about such incentives so that you can make an informed decision as to whether to participate.
Right to Limit.The CCPA allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes.Please note that we do not use or disclose sensitive personal information other than for business purposes for which you cannot opt out under the CCPA.
Personal Information rights.Please see the “Your rights and choices” section of our Privacy Policy above for information about the additional rights you have with respect to your personal information under California law and how to exercise them.
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our websites for third-party purposes, and that is why we provide the variety of opt-out mechanisms listed above, and in our Cookies Notice. Some web browsers offer users a “Do Not Track” privacy preference setting in the web browser. We do not currently recognize or respond to browser-initiated Do Not Track signals. Learn more about Do Not Track. Please note that “Do Not Track” is a distinct privacy mechanism from the browser-based opt out signals referenced above, which GoPro does honor in accordance with applicable law.
California “Shine the Light” disclosure.The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the disclosure of certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes, or in the alternative, that we provide a cost-free means for consumers to opt out of any such disclosure.We do not currently disclose your personal information to third parties for their own direct marketing purposes.
Information for international users
In general.We operate globally and may transfer, store, and/or process your information to or with other entities within the GoPro family of companies or other third parties such as trusted service providers and partners in locations around the world (including the United States) for the purposes described in this Privacy Policy. Wherever your information is transferred, stored or processed by us, we take reasonable steps to protect your information in accordance with this Privacy Policy and applicable laws. These measures may include implementing Standard Contractual Clauses to govern the transfer of your information, or other means recognized by applicable laws. By providing us with your information, you acknowledge any such transfer, storage, or processing.
If you have any concerns or complaints about our data processing activities, we urge you to first try to resolve such issues directly with us. However, if applicable, you may make a complaint to the data protection supervisory authority in the country where you are based, or seek a remedy through local courts if you believe your rights have been breached.
Privacy Shield Certification.GoPro complies with the EU-US and Swiss-US Privacy Shield Frameworks (“Privacy Shield”), as set forth by the U.S. Department of Commerce and approved by the European Commission and Swiss Federal Council regarding the collection, use, and retention of “personal data” (as defined under EU law) that GoPro receives from the EU and Switzerland. Specifically, GoPro adheres to the Privacy Shield Principles of (1) Notice; (2) Choice; (3) Accountability for Onward Transfer; (4) Security; (5) Data Integrity and Purpose Limitation; (6) Access; and (7) Recourse, Enforcement and Liability in respect of any Personal Data received from the European Union and Switzerland.GoPro is subject to the investigatory and enforcement powers of the Federal Trade Commission in the case of any failure to comply with the Privacy Shield.
In compliance with the Privacy Shield Principles, GoPro commits to resolve complaints about your privacy and our collection or use of your Personal Data (without charge to you). European Union and Swiss individuals with inquiries or complaints regarding this Privacy Policy should first contact us at [email protected].We will respond to any complaints as soon as possible and within 45 days.If you have an unresolved privacy or data use complaints that we have not addressed satisfactorily, please contact, free of charge, our dispute resolution provider, JAMS, at https://www.jamsadr.com/eu-us-privacy-shield. If you are an EU or Swiss individual and unable to resolve any complaints through any of the above methods, you may be able to invoke binding arbitration through a Privacy Shield panel, in accordance with the Privacy Shield Framework at https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint
If there is any conflict between the policies in this Privacy Policy and the protections provided by the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page on the Privacy Shield List, please visit https://www.privacyshield.gov/
Changes to our Privacy Policy
From time to time we may change or update this Privacy Policy to reflect changes in the law, our data collection and use practices, the features of our Services, or advances in technology. You should review the Privacy Policy periodically, and you can know if the Privacy Policy has changed since the last time you reviewed it by checking the “Effective Date” at the beginning of the document. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Privacy Policy. If we make material changes to the Policy, we will provide notice through our Services, or by other means, to provide you the opportunity to review the changes before they become effective, in accordance with applicable legal requirements.
GoPro contact information
If you wish to contact us or have any questions about or complaints in relation to this Privacy Policy, please email us at [email protected] or contact us at GoPro, Inc., 3025 Clearview Way, San Mateo, CA 94402, USA.