This Privacy Notice (this “Notice”) explains how Sling TV L.L.C. and its affiliates collect, use and share information about Sling subscribers and others who visit Sling’s websites, view Sling’s advertisements, or interact with Sling products or services (the "Services"). In this Notice, the terms “Sling”, “we”, “us”, and “our” refer to Sling TV L.L.C. and its affiliates, which collectively own and/or operate the Sling Television branded products and services including both websites and apps. The term “you” refers to you as a subscriber to or user of our Services. Your use of our Services constitutes your acceptance of this Notice.
This Notice does not apply to EchoStar Corporation or its subsidiaries or any other product or service provided by DISH Network that is covered by a separate privacy notice.
California Notice at Collection of Personal Information: We collect personal information listed below under "What Personal Information Do We Collect About You?" for the purposes described below under "How Do We Use Personal Information About You?". To learn more about your California privacy rights, including your right to opt out of the sale of personal information, please scroll down to "Your California Privacy Rights."
A. Account Information
We collect and keep personal information you give to us when you sign up for an account, including: your name, service address, billing address, e-mail address, telephone number, bank account and/or credit card number, logins and passwords to Services, security questions and codes, and other account information. We may also collect and keep other information about your account with us, such as billing and payment history, customer service interactions, and equipment and programming options. If you participate in our Inner Circle community, we may collect personal information that you provide, such as your feedback on programming.
B. Usage Information
When you use our Services, we and/or third parties automatically collect usage information, including application usage data and logs, device type and ID, IP address, and location information. This usage information may be in various formats (electronic, audio, and other), and may be collected through our Services or through third-party devices such as third-party streaming devices, or applications provided through or used to access our Services. Please see Third-Party Services and Websites below for more information.
C. Viewership
When you or someone in your household watches a video program through our Services, we may collect a record of your viewing activity. This applies to live television programming as well as video on demand, pay per view, and DVR services.
D. Corporate Affiliates and Third-Party Information
We also may receive information about you and your household from our corporate affiliates and third parties such as programmers, business partners, consumer reporting agencies, and other data companies. This information may allow us to send you promotions that interest you or serve advertisements to you that match your interests and concerns.
E. Cookies and Other Technologies
We and/or other companies we work with may use cookies, web beacons, tags, and similar technologies on or through our Services, as well as third parties' websites, platforms, and electronic communications to track users online and to collect certain information, including statistics about website and platform usage, broad demographic information, IP addresses, browser type, device type, Internet Service Provider, referring/exit pages, platform type, date/time stamp, number of clicks, and other similar information. We also may use session replay software, which collects information about your interaction with the Services, including keystrokes, mouse movements, and form field entries, and may monitor your interactions with the Services, including for our compliance verification purposes. You can access our Services even when you’ve disabled certain cookies, but you may not be automatically recognized upon revisiting.
Please visit the “What Choices Do You Have?” section for further information, including about Do Not Track and how to disable cookies.
F. Children’s Information
Protecting children’s privacy is important to us. We do not direct the Services to, nor do we knowingly collect any personal information from, children under the age of sixteen. If we learn that a child under the age of sixteen has provided personal information through the Services, we will use reasonable efforts to remove such information from our files.
We use information we’ve collected and received from and about you and your account (“Information About You”) primarily for business or commercial activities, which may include:
Personal information and usage information may be aggregated and/or de-identified for other business and marketing uses by us.
We may combine the various information we collect and receive from and about you, including account information, personal information, usage information, as well as information collected offline, across other computers or devices that you may use, and from corporate affiliates and third-party sources.
We may share information about you with others as follows:
A. With Service Providers
We may share information about you with companies that work for or provide services to us such as our:
B. With Mailing List Partners
We may share your name and address with others, such as charities, marketing organizations, corporate affiliates, or other businesses for “mailing list” purposes. Any such disclosure for “mailing list” purposes would be limited to subscriber names and addresses, and the disclosure does not reveal, directly or indirectly, (i) the extent of any subscriber’s viewing or use of a television service or other Service provided by us; or (ii) the nature of any transaction made by the subscriber over any facilities used by us.
C. With Corporate Entities for Business Transfers
We may transfer your personal information if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Services in a manner that is consistent with this Notice.
D. With Law Enforcement or Other Third Parties for Legal, Compliance, and Safety Purposes
We may be required by law to comply with a valid legal process, such as a subpoena, court order, or search warrant, or where there is a lawful request, to disclose information about you. We may also share information about you to protect our customers, employees, or property; in emergency situations; and to enforce our rights under our terms of service and policies, in court or elsewhere.
E. "Just in Time" Notice, With Your Consent, or At Your Request
We also may share your information as disclosed to you at the time of collection, with your consent, or as requested by you.
F. Sharing of De-identified, Aggregated or Pseudonymous Information
1. Aggregated and de-identified information
We may share information collected or received from or about you in de-identified and/or aggregate formats. We may share this with companies that collect and compile consumer data, including those that create reports about what programs people watch.
2. To companies and networks that provide programming
We may share information with networks and other providers of programming about what packages our subscribers have purchased and what programs our subscribers watch. We may also share some demographic or usage information. This information is de-identified and/or aggregated, and we will not tell the programmer which individuals or households watched the program.
3. To advertisers and companies that provide advertising services
We may also share information with our advertisers and our advertising service providers about when, where, and how (e.g., streaming device, mobile device, or computer) an advertisement was viewed. We may also tell them certain pieces of demographic information about your household. We will not tell the advertiser which individuals or households watched the advertisement. Advertisers, advertising technology companies, and service providers that perform advertising-related services for us and our business partners may use cookies, web beacons, tags, and other technologies to collect information from or about you to tailor advertisements, measure advertising effectiveness, and enable other enhancements. For more information about advertising, see “How Is Your Information Used for Advertising Purposes?” below.
We may use information about you for marketing or advertising purposes in the following ways:
A. Cookies and Do Not Track
Certain parts of our Services require cookies. You may adjust your device or Internet browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be automatically recognized upon revisiting and may not be able to use certain features of the Services or take full advantage of all of our offerings. Please refer to your device’s settings or your Internet browser’s “Help” section for more information on how to delete and/or disable your device or browser from receiving cookies or controlling your tracking preferences.
We might not recognize “Do Not Track” requests or headers from some or all Internet browsers.
B. Interest-Based Online Advertising Choices
You may ask us to stop using cookies on Sling.com that help us deliver more relevant advertising to you. To make this choice, please visit https://www.sling.com/offer-details/disclaimers/ad-preferences .
To understand your other choices for receiving more relevant online advertising, please review the information below:
Even if you opt out, you will still receive advertising from us and third parties. You may also still receive advertising from us or third parties that is customized based on information we’ve collected or received from or about you or on information about your online activities from third parties that are not DAA or NAI participating companies. You may also still receive advertising from us or third parties on connected devices unless you opt out as described below under "TV & Connected Devices".
C. TV & Connected Devices
Certain connected devices from third party vendors (including connected TVs, gaming consoles, or other streaming devices) may also display interest-based advertising to you. You may opt out by setting your interest-based advertising preferences while using the device. These settings vary by device and may include device settings to limit interest-based advertising or similar settings accessible within the Sling app. Please note that even if you opt out, you will still receive advertising from Sling and third parties, and your opt out preferences will only apply to the specific device.
In addition to the disclosures made elsewhere in this policy, we provide California residents with the following disclosures in accordance with the California Consumer Privacy Act ("CCPA"):
Access and Deletion Requests:
California residents have the right to know what personal information that we have collected, disclosed, and sold about them. In particular, they may:
Opt-Out Requests:
To opt out of the sale of your personal information, please click on the Do Not Sell My Personal Information link on our website footer or provided here.
Agent Requests:
You may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf, and that they are registered with the California Secretary of State to conduct business in California, or must demonstrate they have power of attorney pursuant to applicable probate law. We retain the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity. An authorized agent is prohibited from using a consumer’s personal information, or any information collected from or about the consumer, for any purpose other than to fulfill the consumer’s requests, for verification, or for fraud prevention.
Nevada law permits Nevada residents to make certain requests about how their personal information is shared with third parties or affiliated companies. To make such a request, please visit our Privacy Portal.
When you use a third-party streaming device or voice assistant through our Services, or access a third-party service, application, or website, even when doing so through our Services, you should review the privacy statements of the third party to understand what information they may collect and keep. We are not responsible for the practices of such third parties.
You may also choose, when available, to connect your account with third party accounts, including with third-party social networks. If you share information about your usage of or activities on our Services with such third-party accounts, then the collection, use, and disclosure of such information will be subject to that third party’s privacy policies, which may differ from our own. We are not responsible for the practices of such third parties.
We take information security seriously. We use commercially reasonable efforts to prevent unauthorized third-party access to information about you. However, we cannot guarantee that these practices will prevent every unauthorized attempt to access, use, or information about you.
We maintain personal information about you in our regular business records while you are a subscriber to any of our Services. We also maintain personal information about you for a period of time after you are no longer a subscriber to satisfy legal or tax requirements, for fraud prevention, or for business purposes.
If you have any questions or concerns regarding this Notice, or our privacy practices, please contact us at [email protected], or you may write us at Sling TV L.L.C., 9601 South Meridian Blvd., Englewood, CO 80112, Attn: Office of the General Counsel – Sling Privacy Matters.
We may modify this Notice at any time. We will notify you of any material changes through written, electronic, or other means as permitted by law.
Version: October 17, 2022.