Universal Kids Privacy Policy

Last updated: September 29, 2020

This Privacy Policy explains how NBCUniversal and its affiliates (“NBCUniversal Affiliates”) (collectively “we” or “us”) collect, use, and share information from or about you when you use our websites, downloadable applications, interactive TV applications, voice-activated skills, other digital services, connected devices such as theme-park devices, and off-line services that link to this policy,  or if you engage in business with us (“NBCUniversal Services or Services”).

This Privacy Policy applies to the NBCUniversal Services throughout the world. Any additional privacy terms that relate to specific NBCUniversal products or services should be read in conjunction with this Policy.

As one of the world’s leading media and entertainment companies, we offer NBCUniversal Services through a wide range of businesses and under many different brands. The data controller of your personal information will be the NBCUniversal company which provides services to you or does business with you. You can find out more information about NBCUniversal, including a list of our NBCUniversal Affiliates, here

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. BY USING THE SERVICES, YOU ACKNOWLEDGE YOU HAVE READ AND UNDERSTAND THE PRIVACY POLICY AND THAT WE WILL COLLECT, USE AND SHARE YOUR INFORMATION AS SET FORTH BELOW. 

  1. Personal Information We Collect and Purposes
  2. When We Share Your Information
  3.  Legal Bases for Use of Your Information
  4. Children
  5. Your Rights
  6. Your Choices
  7. How We Protect Your Information
  8. How Long We Keep Your Information
  9. International Transfers
  10. Updates to our Privacy Policy
  11. Contact Us 

1. PERSONAL INFORMATION WE COLLECT AND PURPOSES

The tables below explain the categories of information we collect and the purposes for which we use them.  Each NBCUniversal Service’s collection and use may vary. Please note that we may use any or all of this information to comply with the law, detect or prevent fraud, and to defend our legal rights. Further detail about each of the purposes is set out in the “Additional Information on Purposes” table below.
 

Information you provide to us:
Categories of personal information we collect Purposes of use

Contact information and account registration

For example: name, email, postal address, telephone number, account user name and password, business contact information, and any information you may provide to us at an event or in person.

  • Provide the NBCUniversal Services 

  • Personalize your experience 

  • Send you marketing communications

  • Provide seamless experience across platforms and devices

  • Protect our users, Services and properties 

  • Build and manage business-to-business relationships

  • Market and advertise for third parties 

Identification and demographics

For example: date of birth, gender, nationality, ethnicity, interests, lifestyle information, photos, social media credentials, including identification information about friends, contacts or referrals you provide.

  • Provide the NBCUniversal Services 
  • Personalize your experience 
  • Send you marketing communications
  • Provide seamless experience across platforms and devices
  • Protect our users, Services and properties 
  • Market and advertise for third parties

Transactional 

For example: credit/debit card details, purchase history, delivery address, membership information, reservations, and the personal details of any of your guests.

  • Provide the NBCUniversal Services 
  • Personalize your experience 
  • Send you marketing communications
  • Provide seamless experience across platforms and devices
  • Protect our users, Services and properties 
  • Market and advertise for third parties

User-generated content

For example: photos, videos, audio, and other information you may submit to us, such as comments on our forums.

  • Provide the NBCUniversal Services
  • Personalize your experience 
  • Send you marketing communications
  • Protect our users, Services and properties 
  • Market and advertise for third parties

Research and feedback

For example: comments that you send us through online forms and social media platforms, by email, over the phone, by mail, or in surveys. 

  • Provide the NBCUniversal Services 
  • Personalize your experience 

Biometric identifiers

For example: facial scans or fingerprints we collect at some of our theme parks, studios, or our offices.

  • Provide the NBCUniversal Services 
  • Personalize your experience 
  • Protect our users, Services and properties 

Audio and video

For example: audio recordings of a customer service call or security video footage if you visit one of our properties.

  • Provide the NBCUniversal Services 
  • Personalize your experience 
  • Protect our users, Services and properties
Information we collect automatically from you and/or your device:
Categories of personal information we collect Purposes of use

Device information and identifiers

For example: IP address, cookie IDs, browser type and language, operating system, platform type, device type, and advertising and app identifiers.

  • Provide the NBCUniversal Services 
  • Personalize your experience 
  • Provide seamless experience across platforms and devices
  • Protect our users, Services and properties 
  • Market and Advertise for third parties

Connection and Usage 

For example: domain names, browsing activity, scrolling and keystroke activity, advertisements viewed, forms or fields you complete or partially complete, search terms, whether you open an email , content you view and duration, quality of the service and interaction with the content, logs, and other similar information. If these events occur while you are offline, they may be logged and uploaded to us when you next connect.

  1. Provide the NBCUniversal Services 
  2. Personalize your experience 
  3. Provide seamless experience across platforms and devices
  4. Protect our users, Services and properties 
  5. Send you marketing communications
  6. Market and advertise for third parties

Geolocation 

For example: city, state and ZIP code associated with your IP address or derived through Wi-Fi triangulation.

We will ask for your permission before using your precise location from GPS-based functionality on your mobile devices.

  • Provide the NBCUniversal Services 
  • Personalize your experience 
  • Provide seamless experience across platforms and devices
  • Protect our users, Services and properties 
  • Send you marketing communications
  • Market and advertise for third parties
Information we collect from third parties:
Categories of personal information we collect Purposes of use Sources of Information

Information from public and commercial sources

For example: demographic including at a household level, contact information, inferences about your preferences, loyalty program membership, and purchasing data. 

  • Provide the NBCUniversal Services 
  • Personalize your experience 
  • Provide seamless experience across platforms and devices
  • Send you marketing communications
  • Build and manage business-to-business relationships
  • Market and advertise for third parties
  • Advertising providers
  • Analytics providers
  • Marketers
  • Partners (such as for sweepstakes partners) 
  • Consumer data resellers
  • Public records databases
  • Related Companies 

Social Media Information

For example: if you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, friend list, photo, age, gender, location, birthday, social networking ID, current city, your comments about our Services, and the people/sites you follow.  

  • Provide the NBCUniversal Services 
  • Personalize your experience 
  • Send you marketing communications
  • Provide seamless experience across platforms and devices
  • Social media networks 
  • Partners of social media networks 
Additional information that we collect for business relationships only:
Categories of personal information we collect Purposes of use Sources

Business contact information

For example: company name, your name, email address, and job.

  • Build and manage business relationships
  • You
  • Your company 
  • Trade associations
  • Social media
  • Business data resellers

Due diligence information 

For example: contact information, nationality, job title, age, date of birth, gender, country of residence, employment and education information, public, religious, political or trade union roles, personal and professional affiliations, connections to criminal activities or offences related to money laundering. 

  • Compliance and risk management activities for business relationships
  • Your or your company’s responses to our due diligence questions 
  • Third party compliance screening tools and databases, such as those provided by LexisNexis Risk Solutions. Click here for more information.
Additional information on purposes of use

Provide the NBCUniversal Services, for example:

  • responding to your requests or inquiries, including technical support 
  • sending you service-related communications
  • providing ticketing, payment services, mapping guidance, and offers 
  • displaying content you generate, such as video and comments
  • carrying out research and analytics for uses including improving our Services and developing new ones
  • processing your information for promotional campaigns such as sweepstakes and contests, and for surveys, online and offline panels and focus groups

Personalize the experience, for example:

  • providing you with customized product experience, including personalized newsletters, viewing and other content recommendations from NBCUniversal, our partners and other organizations
  • providing you with advertising based on your activities and interests including at a household level
  • creating and updating profiles and audience segments that can be used for analytics, interested-based advertising and marketing on the NBCUniversal Services, television, third party services and platforms, mobile apps and/or websites, connected devices and offline
  • using inferences about your preferences and interests for any and all of the above purposes

Send marketing communications (with consent if required), for example:

  • sending you newsletters, surveys and information about products, services and promotions offered by NBCUniversal 

Provide a seamless experience across platforms and devices, for example:

  • identifying you when you log into the NBCUniversal Service on multiple devices or web browsers to provide continuity and to match your interests across devices for the purposes of analytics, advertising, reporting and to improve the Services 
  • identifying you if your devices have attributes suggesting that they may be used by the same individual or household for purposes of analytics, advertising, reporting and to improve the Services 

Build and manage business relationships, for example:

  • pursuing potential business opportunities, including identifying and contacting the correct person within the company
  • sending communications for business purposes
  • sending event invitations, marketing emails and campaigns, and tracking the effectiveness of such communications
  • providing business contacts with access to our systems, and managing that access

Market and advertise for third parties, for example:

  • send you newsletters, promotional emails, surveys and information about products, services and promotions offered by our partners and other organizations with which we work
  • customize content that our third-party partners deliver on the Services (e.g., personalized third-party advertising)
  • create and update inferences about you and audience segments that can be used for interested-based advertising and marketing on the Services, third party services and platforms, and mobile apps 

create profiles about you, including adding and combining information we obtain from third parties and matching your interests across devices, which may be used for third-party marketing and advertising on the NBCUniversal Services, television, third party services and platforms, mobile apps and/or websites, connected devices and offline

Compliance and risk management activities for business relationships, for example:

  • compliance with laws and regulations
  • managing third party and other risks to our business
  • protecting the reputation of our businesses
  • following the principles of ethical business conduct set out in our Code of Conduct

Protect our users, Services and properties, for example:  

  • protecting the safety and security of users and visitors to the NBCUniversal Services 
  • protecting our digital and physical properties
  • detecting and preventing other activities that may be illegal or in violation of our Terms of Service for that respective NBCUniversal Service

We may combine all the information we collect from or receive about you for the outlined purposes. We may aggregate or deidentify your information and may use, share, rent or sell aggregated or deidentified information for any purpose, and such information is not subject to this Privacy Policy. 

2. WHEN WE SHARE YOUR INFORMATION

We may share your information with:

Other Sharing

We may share information about you along with a hashed or masked identifier, with third parties so they may better personalize your experience with them and the offers they send you. With your appropriate consent when required, and consistent with applicable law, we may share your video viewing behavior with third parties including service providers, advertising companies, analytic partners, and social media sites. 

Sale or transfer of all or part of our business or assets

In the event that NBCUniversal or any NBCUniversal Affiliate is involved in a merger, acquisition, transfer of control, bankruptcy, reorganization or sale of assets, or diligence associated with such matters, we may sell or transfer the information described in this Privacy Policy as part of that transaction.

3. LEGAL BASES FOR USE OF YOUR INFORMATION

The laws of some jurisdictions, such as the European Union, require companies to tell you about the legal basis for using, sharing, or disclosing your information. To the extent those laws apply, we may rely on the following legal bases:

4. CHILDREN

Most of our online services are intended for users of all ages.  This section outlines NBCUniversal’s information practices in the United States with respect to personal information (as defined by the Children’s Online Privacy Act (“COPPA”)) collected on online services directed to children under the age of 13, from children who we have actual knowledge are under the age of 13 (“child” or “children”). For more information about COPPA see FTC - Children's Privacy.

Please see the other sections of this Privacy Policy for our information practices regarding online services (or portions of such services) that are directed to parents, users over the age of 13, or general audiences.

If we knowingly collect personal information on a child-directed service or from a user we have actual knowledge is a child, we will retain that information only so long as reasonably necessary to 1) fulfill the request or allow the child to participate in the activity, 2) ensure the security of our users and our online services, and/or 3) as required by law.  If we learn we have collected personal information from a child in a manner inconsistent with COPPA’s requirements, we will either delete that personal information or seek parental consent.

Collection and Use of Personal Information from Children

If an online service seeks to collect personal information from a child that is not subject to an exception under COPPA, we will first ask for a parent or guardian’s consent to that collection as required by law.

Our online services directed to children may collect the following information from children for the purposes described:

Disclosure of Personal Information from Children

We may share or disclose personal information collected from children in the following circumstances:

In addition, personal information collected from a child may be shared or publicly posted if we first obtain parental consent. 

Parental Controls 

Parents or guardians may contact [email protected] to review personal information provided by his or her child, have such information deleted, and/or refuse to allow further collection or use of such information. You may send mail inquiries to: 30 Rockefeller Plaza, New York, NY 10112, ATTN: NBCUniversal Legal Department, Chief Privacy Officer.

5. YOUR RIGHTS

Depending on where you live, you may have certain rights with respect to your information. You have the right not to be discriminated against (as provided for in applicable law) for exercising your rights under some local laws such as in California.

For example, under local laws, including in the European Union, you may be able to ask us to:

We will respond within the time period prescribed by applicable law. Please note that many of the above rights are subject to exceptions and limitations. 

Some NBCUniversal Services can only be provided if we have your information, therefore deletion of your information will result in termination of such Services.   

We will take reasonable steps to verify your identity, including authenticating you through the email address. We may require further documentation such as a password and user ID before granting access to your information. 

California residents with rights under the CCPA, may click here and their authorized agents may click here for access or deletion requests or may call 1-800-447-0663.

U.S. residents who wish to learn more about access or deletion requests may click here.

If you are based outside the U.S. and would like to exercise any individual right you may have please contact us at [email protected]. Please include “My Rights” in the subject line and provide a clear explanation of which right you are exercising and your country of residence in the body of the email. 

Your rights and our responses will vary based on your state or country of residency. Please note that you may be located in a jurisdiction where we are not obligated, or are unable, to fulfill a request.  In such a case, your request may not be fulfilled.

If you have any unresolved concerns, you may have the right to complain to your local data protection authority.

“Do Not Sell My Personal Information” (California Residents only)

California residents may opt out of the “sale” of their personal information. California law broadly defines “sale” in a way that may include allowing third parties to receive certain information such as cookies, IP address and/or browsing behavior to add to a profile about your device, browser, or you. This profile enables delivery of interest-based advertising on the NBCUniversal Services or other sites.  Advertising, including interest-based advertising, enables NBCUniversal to provide you certain content for free and provide relevant offers to you.  

Depending on what Services you use, we may share the following categories of information for such advertising which may be considered a sale (as defined by California law):

If you or your authorized agent would like to opt out of NBCUniversal’s use of your information for such purposes (to the extent this is considered a sale), you may do so as outlined on the following page: Do Not Sell My Personal Information

Third Parties’ List – Shine the Light (California Residents only)

California residents can also request a list of all the third parties to which we have disclosed certain personal information (as defined by California’s Shine the Light law) during the preceding year for those third parties’ direct marketing purposes. California residents may contact us at 30 Rockefeller Plaza, New York, NY 10112, US, NBCUniversal Legal Department Attn: Chief Privacy Officer. In the body of your request, you must include: “California Shine the Light Request”, your name, a current California address including, street address, city, state, and zip code, as well as sufficient information for us to determine if the law applies to you. You will need to attest to the fact that you are a California resident. We will not accept requests by telephone, email, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.

Nevada Residents

NBCUniversal does not engage in the following activity, however Nevada law requires us to post the following: certain Nevada consumers may opt out of the sale of “covered information” for monetary consideration to a person for that person to license or sell such information.  “Covered information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online.  

If you are a Nevada resident who has purchased goods or services from NBCUniversal, you may submit a request to opt out of any potential future sales under Nevada law by emailing us at [email protected].  Please use “Nevada Do Not Sell” in the subject line. Note we will take reasonable steps to verify your identity and the authenticity of the request.  Once verified, we will maintain your request in the event our practices change.  

Notice to Customers of Universal Studios Japan

For customers of Universal Studios Japan, NBCUniversal and Universal Studios Japan may use your personal information jointly as follows:

For questions, requests, or complaints related to the jointly-used personal information, you may contact USJ, LLC, who is responsible for the management of the jointly used personal information, at [email protected].

For customers of Universal Studios Japan who have questions or complaints related to Universal Studios Japan’s privacy practices, you may contact Universal Studios Japan directly by emailing [email protected],or calling 0570-20-0606, or writing to 2-1-33 Sakurajima, Konohana-ku, Osaka 554-0031 Japan, USJ LLC. For issues related to Club Universal please visit the Club Universal Inquiry page.

6. YOUR CHOICES

Cookies and Similar Technologies

We and our service providers, advertisers, and other third parties use cookies and similar technologies (e.g., HTTP cookies, HTML 5, flash local storage cookies, web beacons, GIFs, embedded scripts, ETags/cache browsers, and software development kits) to recognize you on, off, and across NBCUniversal Services and your devices. For more information about the use of cookies and similar technologies on the NBCUniversal Services (including your opt-out choices) please see our Cookie Notice.  

Mobile App and Connected Devices 

Depending on the device you use, you may be able to manage your advertising and location preferences through your device settings and as outlined in our Cookie Notice.  Many operating systems provide their own instructions on how to prevent the delivery of tailored in-application advertisements. We do not control how the applicable platform operator allows you to manage personalized in-application advertisements. You should review your device manufacturer’s support materials and/or the device settings for the respective operating systems for more detail on how to manage such preferences.

You can stop all collection of information by a mobile app by uninstalling the app. 

Opt-out of Video Measurement Research by Nielsen

NBCUniversal video services may feature Nielsen proprietary measurement software that will allow you to contribute to market research, like Nielsen’s TV Ratings.

To learn more about Nielsen digital measurement products and your choices in regard to them, including in mobile apps and connected devices, please visit http://www.nielsen.com/digitalprivacy for more information.

Third-Party Online Services

NBCUniversal Services may contain links to third party services. These other sites (even if co-branded as NBCUniversal) may collect information about you and use this information in accordance with their own privacy policies and terms of service. We do not control those third parties’ policies or practices. Where NBCUniversal collects personal information on a co-branded website or service, we will provide a link to our privacy policy as appropriate. In some circumstances, NBCUniversal may host some websites on behalf of others and those entities may place or permit the placement of cookies and other tracking technology. NBCUniversal is not responsible for these tracking practices.

7. HOW WE PROTECT YOUR INFORMATION

We maintain procedural, technical, and physical safeguards for the NBCUniversal Services to help protect against loss, misuse or unauthorized access, disclosure, alteration, or destruction of the information you provide via the NBCUniversal Services. These safeguards vary depending upon the sensitivity of the information we collect and store. Please be aware that no security solutions are infallible.

8. HOW LONG WE KEEP YOUR INFORMATION>

We will keep your information only for as long as it is necessary to fulfill the purposes described above, unless a longer retention is required or permitted by law. We may delete or de-identify your information sooner if we receive a verifiable deletion request, subject to exemptions under applicable law. The retention period that applies to your information may vary depending on the NBCUniversal Services you use and how you interact with them. Some NBCUniversal Services may provide additional details on their data retention practices, so we encourage you to consult their website and/or FAQs.

9. INTERNATIONAL TRANSFERS

If we make material changes to the way we collect or use your information, we will notify you by posting a revised version of this Privacy Policy online, and we may also notify you by other means. You should check the NBCUniversal Services periodically for updates.

The date at the top of the Privacy Policy tells you when it was last updated. Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted. If you use this online service after the changes are posted, you have agreed the changes. If you do not agree with this Privacy Policy or any changes we make, please do not continue to use the NBCUniversal Services.

10. UPDATES TO OUR PRIVACY POLICY

We reserve the right to amend this Privacy Policy at any time to reflect changes to our practices or the law. We will make the revised Privacy Policy accessible through the NBCUniversal Services.  Please check the NBCUniversal Services periodically for updates.

The date at the top of the Privacy Policy tells you when it was last updated. If we make material changes to the way we collect or use your information, you will be provided with appropriate notice, including by, but not limited to, posting the updated Privacy Policy on this website, and providing notice in accordance with legal requirements. Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted.  By continuing to use the NBCUniversal Services following any changes to this Privacy Policy, you acknowledge you have read and understand the updated Privacy Policy, and you understand that we will collect, use, and share information as stated therein. 

11. CONTACT US

For any questions or complaints about this Privacy Policy or our privacy practices, please contact us at [email protected] or 30 Rockefeller Plaza, New York, NY 10112, USA, NBCUniversal Legal Department Attn: Chief Privacy Officer.

The UK Representative of our US-based NBCUniversal Affiliates is NBCUniversal International Limited.  To contact the UK Representative, please email [email protected] and include the text “For the UK Representative” in the subject line.  Alternatively, you can write to: Privacy Legal Department, NBCUniversal International Limited, 1 Central St Giles, St Giles High Street, London WC2H 8NU, United Kingdom.  

The EU Representative of our US-based NBCUniversal Affiliates is Universal Studios International B.V.  To contact the EU Representative, please email [email protected] and include the text “For the EU Representative” in the subject line.  Alternatively, you can write to: Privacy Legal Department, Moermanskkade 421, 1013 BC Amsterdam, The Netherlands. 

Germany:  If you are using NBCUniversal Services provided by Universal Pictures Germany GmbH or Universal Pictures International Germany GmbH, you can contact our German Data Protection Officer by emailing [email protected] and including the text “For the German DPO” in the subject line.

You can contact the Data Protection Officer for NBCUniversal Global Networks Deutschland GmbH by emailing [email protected] or by writing to Sky Deutschland Fernsehen GmbH & Co.KG, Datenschutz, Medienallee 26, 85774 Unterföhring erreichen, Deutschland.

We have separate policies for workforce data.  For example, please see our Candidate Privacy Statement to find out more about the information we collect during our recruitment process.