Recreational Equipment, Inc. Privacy Policy

Effective Date: December 28, 2022

This Privacy Policy ("Policy") explains how Recreational Equipment, Inc. and our subsidiaries and affiliates (collectively, "REI," "we," or "us") collect, use, and disclose personal information about you. For purposes of this Policy, personal information includes "personal data" and similar terms as defined under applicable privacy laws.

Contents

• Who Does This Policy Cover?
• How is This Policy Updated?
• What Personal Information Does REI Collect?
• How Does REI Use Your Personal Information?
• How Does REI Disclose Your Personal Information?
• Where Does REI Process and Store Your Information?
• What Are Your Privacy Rights and Choices?
• What About Advertising and Analytics Services Provided by Others?
• Are There Additional Disclosures for Individuals Located in California?
• Are There Additional Disclosures for Individuals Located in Europe?
• How Can You Contact Us?

 

This Policy applies to personal information we collect both online and offline, including when you access or use our websites and mobile application (collectively, the “Services”), shop in our stores, attend our events, outings, or trips, contact customer support, or otherwise interact with us. In some cases, we may provide different or additional policies or notices about our information practices. For instance, we may provide different privacy policies or notices for certain programs or activities, or subsidiaries or affiliates, in which case this Policy will not apply.

 

REI may change this Policy from time to time. If we make changes, we will notify you by revising the Effective Date above and, in some cases, we may provide you with more prominent notice (for example, by adding a statement to our homepage or sending you a notification), such as in connection with making material changes to this Policy. We encourage you to review this Policy regularly to stay informed about our information practices and the choices available to you.

 

Information You Provide to Us. We collect information you provide directly to us. For example, we collect information when you become a member; make a purchase or rental from us; access and use our Services (including when you write a review or participate in other interactive areas of our Services); create an online account or profile; sign up for or participate in contests, promotions, sweepstakes, customer experience research, surveys, mailing lists, events, outings or trips; engage with us via social media platforms; and when you email, call, chat, or otherwise communicate with us.

The types of information we may collect include your name, address, phone number, email address, ZIP code, photos, videos, social media usernames, demographic information, information about your interests, outdoor activities, and preferences, the content you post to the interactive areas of our Services, and any other information you choose to provide. If you make a purchase from us, we work with third party payment processors to collect and process your payment information.

If you sign up for an REI event, outing, or trip, or in other limited circumstances, we may collect additional information from you, such as medical, health and disability information, passport information, dietary requirements, information about your fitness condition, and certain physical characteristics and emergency contact information.

In some cases, we may also collect information you provide about others, such as when you provide emergency contact information, purchase a gift card for someone and request that we deliver it electronically, decide to purchase and ship products to someone, or create and share a gift registry. We will use this information to fulfill your requests and will not send communications to your contacts unrelated to your requests unless they separately engage with us or consent to receive communications from us.
 

Information We Collect Automatically. When you access or use the Services or shop in our stores, we automatically collect certain information about you, including:

• Transaction Information: When you make a purchase or return, rent equipment, or register for events, outings, or trips, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
• Device and Usage Information: We obtain information about the device you use to access our Services and your use of our Services, including the type of browser you use, hardware model, operating system and app version, mobile network information, IP address, unique device identifiers, access times, pages viewed, items placed in your cart, links clicked, browsing behavior, and the webpage you visited before navigating to our Services.
• Audio and Video Recordings, Photos, and Chat Content: We capture photographs and video recordings in our stores and other facilities for security and loss prevention purposes. If you contact customer service through our chat feature or by phone, we may monitor and retain those conversations, including for training purposes.
• Precise Geolocation Information: In accordance with your device permissions, we may collect information about the precise location of your device. You may stop the collection of precise location information at any time (see the Location Information subsection within the What Are Your Privacy Rights and Choices? section below for details). 
• Information Collected by Cookies and other Tracking Technologies: We (and those who perform work for us) use cookies, web beacons (also known as clear GIFs, web bugs, or pixel tags), and other tracking technologies to collect information about your interactions with our Services, including information about your browsing behavior, purchase behavior, and other engagement with the Services. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, please see the Cookies subsection within the What Are Your Privacy Rights and Choices? section below.

Information We Collect from Other Sources. We may also receive information about you from other sources. For example:

• We receive information from our partners that provide or lead REI experiences (events, outings, and trips), such as contact information and feedback participants provide.
• We collect change-of-address information, demographic information, and information about consumer preferences, interests, and opinions from data analytics and advertising partners.
• If you create an account or access our Services using credentials from a third-party social media platform (such as Facebook), we have access to certain information from that platform, such as your name, email address, friends list, and public profile information, in accordance with the authorization procedures determined by that platform.
• We collect content you disclose publicly in connection with our products, services, or campaigns, including photos, videos, and profile information.
• If you apply for certain co-branded financial products, we receive certain information from the financial institution we partner with, including whether your application was approved or denied, account closure information, and aggregated information about your transactional history.
• We may collect information about you from other users if they choose to disclose that information with us via the Services, such as if they purchase gifts for you.

Information We Infer or Derive About You. We may derive information or draw inferences about you based on the information we collect. For example, we may infer that you are looking to purchase new hiking gear or other products based on your website browsing behavior and past purchases, or we may use your IP address to draw inferences about your approximate location.

 

We use the information we collect about you to provide the products and services you request and customize your experience with us. We also use the information we collect to:

• provide, maintain, and improve our Services;
• facilitate and improve your in-store and online shopping experience;
• administer your membership and communicate with you about your membership and REI (including information about your rewards, special offers only available to members, annual meetings, board elections, and our stewardship initiatives);
• provide, deliver, and develop new products and services, process transactions and returns, and send you related information, including confirmations, receipts, invoices, customer experience surveys, and recall notices;
• manage your accounts with us, provide technical support (including to debug and troubleshoot), and send you technical notices, updates, security alerts, support messages, and other transactional or relationship messages; 
• detect, investigate, and help prevent security incidents, fraudulent transactions, and other malicious, deceptive, fraudulent, or illegal activities and help protect the rights and property of REI and others;
• respond to your comments and questions and provide customer service;
• communicate with you about REI and partner products, services, offers, surveys and customer experience research, advocacy and stewardship initiatives, news, events, outings, trips, and other information we think will be of interest to you (for information about how to opt out of promotional communications, please see the Promotional Communications subsection of the What Are Your Privacy Rights and Choices? section below);
• comply with our legal and financial obligations;
• monitor and analyze trends, usage, and activities in connection with our Services, stores, and experiences;
• tailor the content and information that we send or display to you, offer location customization and personalized recommendations, help, and instructions, and otherwise personalize your experience while using our Services;
• target advertisements to you on third-party platforms and websites (for more information and to opt out, please see the What About Targeted Advertising and Analytics Services Provided by Others? section below);
• facilitate contests, promotions and sweepstakes, and process and deliver entries, rewards, and prizes; and
• carry out any other purpose conveyed to you at the time the information was collected.

 

In certain circumstances, we disclose (or permit others to directly collect) information about you. The list below describes when and to whom we disclose the categories of personal information described in the What Personal Information Does REI Collect? section above:

• with service providers, vendors, contractors, or agents who complete transactions or perform services on our behalf, such as those that assist us with our business and internal operations like shipping and delivery, rentals, payment processing, fraud prevention, customer service, surveys and market research, gift cards, experiences and events, co-branded financial products, personalization, data enrichment, analytics, marketing, and advertising;
• when you participate in the interactive areas of our Services (such as by creating a profile, posting comments and other content, reporting trail conditions, or writing reviews), certain information about you may be displayed publicly on our Services and on third-party sites. For example, your photos, videos, stories, posts, comments, product reviews, product questions and answers, wish lists, information about your participation in outdoor activities, and any other content or information you choose to provide in the interactive areas of our Services will be disclosed with users of our Services. In the case of trail conditions, we will also disclose certain information with third party organizations like rangers or other trail service organizations;
• with third parties that provide financing for your purchase if you decide to pay for a product in installments;
• at your direction, including when you share actions you take on the Services with social media, and vice versa, submit a product review using a third party service or otherwise direct REI to disclose your personal information to a third party;
• in connection with, or during negotiations concerning, any merger or acquisition of all or a portion of our business by another company, joint venture, corporate reorganization, insolvency or bankruptcy, financing or sale of company assets;
• if we believe disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet law enforcement or national security requirements;
•  if we believe your actions are inconsistent with our Terms of Use or other agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of REI, our members, our customers, or any other persons;
• between and among REI and any current and future parents, affiliates, subsidiaries, and other entities under common control and ownership; and
• with your consent.

We also disclose aggregated or de-identified information, which cannot reasonably be used to identify you. REI processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.

 

We are based in the United States and process and store personal information on servers located in the U.S. Where required by law, we provide adequate protection for the transfer of personal information in accordance with applicable law, such as by obtaining your consent, relying on the European Commission’s adequacy decisions, executing Standard Contractual Clauses, or complying with another approved data transfer mechanism. Where relevant, you may request a copy of these Standard Contractual Clauses by contacting us at [email protected].

 

Access, Correction, and Deletion. Depending on where you reside, you may have the right to (1) request to know more about and access the personal information we collect, use, and disclose about you, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information.

To request access, correction, or deletion of your personal information, submit this webform or contact REI Customer Service at 1-800-426-4840 (US and Canada) or 1-253-891-2500 (outside the US and Canada). You can also access, correct, or delete certain information stored within your online account at any time by logging into your online account and updating your information.

We may verify your request by asking you to provide information related to your recent interactions with us, such as information regarding a recent purchase. If we deny your request, you may appeal our decision by contacting us at [email protected]. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.

Opting Out of Targeted Advertising, Sharing, and Sales. As described in the What About Advertising and Analytics Services Provided by Others? section above, we process personal information to understand and improve your experience with our Services and to serve you advertisements on non-REI properties. Some of these activities may be considered "sales" or "sharing" of your personal information or "targeted advertising" under certain privacy laws. Depedning on where you reside, you may have the right to opt out of targeted advetising, sharing, and sales of your personal information. You can do so by visiting Your Privacy Choices or by visiting our Services with a legally-recognized opt-out preference signal enabled (such as the Global Privacy Control).

Nondiscrimination. We will not discriminate against you for exercising your privacy rights.

Promotional Communications. You may opt out of receiving promotional communications from REI by following the instructions in those communications or changing your preferences by clicking here. If you opt out of receiving promotional communications, we may still send you non-promotional emails, such as emails about your purchases, account, membership, or our ongoing business relations, including information about your rewards and our initiatives and activities.

Location Information. When you first launch any of our mobile apps that collect precise location information, you will be asked to consent to the app’s collection of this information. If you initially consent to our collection of such location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device.

Mobile Push Notifications/Alerts. With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Cookies. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. You can also adjust certain cookie settings here. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

 

The California Consumer Privacy Act ("CCPA") requires us to explain some information using certain definitions and categories set out in the CCPA. If you reside in California, this section applies to you and describes our data practices today and in the preceding 12 months.

California Categories of Personal Information. We collect the following: identifiers (such as your name, email address, or IP address), characteristics of protected classifications under California or U.S. law (such as your age and other demographic information), commercial information (such as records of products purchased), Internet or electronic network activity information (such as browsing history and information about your activities on our Services), geolocation data (such as city of residence), audio and visual information (such as phone recordings when you call customer service and photos and video recordings captured in our stores), professional and employment related information, education information, inferences drawn about your preferences, sensitive personal information, and other categories that relate to or are reasonably capable of being associated with you. For more details about the precise data points we collect and the sources of such collection, see the What Personal Information Does REI Collect? section above.

Selling and Sharing. In order to advertise our products to you and better understand, improve, and personalize our interactions with you, we "share" and "sell" the following categories of personal information:

 

Category of Personal Information	Categories of Recipients
Identifiers, commercial information, internet or other electronic network activity information, and inferences.	to advertising and marketing networks, data analytics providers and social networks

 

Category of Personal Information	Categories of Recipients
Identifiers	Cloud Service Providers, Payment Processing Companies, Analytics Companies, Fraud Prevention Companies, Marketing Companies, Fulfillment Partners, User Engagement Partners, Data Enrichment Companies, Email Providers, Event Companies and Providers, Customer Service Providers, Legal Compliance Partners
Characteristics of Protected Classifications Under California or U.S. Law	Cloud Service Providers, Marketing Companies, Analytics Companies, Email Providers, Events-Related Providers, User Engagement Partners, Legal Compliance Partners
Commercial Information	Cloud Service Providers, Fulfillment Partners, Payment Processing Companies, Marketing Companies, Fraud Prevention Companies, User Engagement Partners, Email Providers, Events-Related Providers
Internet or Other Electronic Network Activity Information	Cloud Service Providers, Analytics Companies, Marketing Companies, User Engagement Partners, Fraud Prevention Companies, Email Providers, Legal Compliance Partners
Geolocation Data	Cloud Service Providers, Analytics Companies, Fraud Prevention Companies, Marketing Companies, Fullfillment Partners, Legal Compliance Partners
Audio, Electronic, or Visual Information	Cloud Service Providers, Fraud Prevention Companies, Customer Service Providers
Inferences	Cloud Service Providers, Analytics Companies, Marketing Companies, Email Providers, Fulfillment Partners, Customer Service Providers
Personal Information Described in Section 1798.80(e) of the California Civil Code	Cloud Service Providers, Fulfillment Partners, Fraud Prevention Companies, Marketing Companies, Analytics Companies, User Engagement Companies, Email Providers, Events-related Providers, Customer Service Providers, Legal Compliance Partners

 

Your Rights. Please see the What are Your Privacy Rights and Choices? section above for more information about your privacy rights and how to exercise them.

If you are submitting a rights request as an authorised agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or proof that you have signed permission from the individual who is the subject of the request. Please do not provide any sensitive personal information in connection with this request, such as a driver's license or other government-issued ID. In some cases, we may be required to contact the individual who is the subject of the request to verify his or her identity or confirm you have permission to submit this request. If you are an authorized agent seeking to make a request to access, correction, or deletion of your personal information, submit this webform or contact REI Customer Service at 1-800-426-4840 (US and Canada) or 1-253-891-2500 (outside the US and Canada).

Notice of Financial Incentives: We offer various financial incentives. For example, we may provide discounts, gift cards, or other benefits to customers who sign up to receive our marketing emails or participate in a survey. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name and email address) and commercial information (like your purchase history). You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you have the ability to opt-out at any time, such as by following the unsubscribe instructions in our promotional emails or contacting us at [email protected]. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you.

 

If you are located in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, the following section applies to you.

Legal Basis for Processing. When we process your personal information, we will only do so when:

• We need to use your personal information to perform our responsibilities under our contract with you, for example to deliver products that you ordered from us.
•  We have a legitimate interest in processing your personal information. For example, if you are a customer, we may process your personal information to send you marketing communications, to communicate with you about changes to our Services, and to provide, secure, and improve our Services.
• We find such processing is necessary to comply with our legal obligations.
• We have your consent to do so. When your consent is the legal basis for our processing, you may withdraw such consent at any time.

Data Subject Requests. Please see the What are Your Privacy Rights and Choices? section above for more information about your privacy rights and how to exercise them. In addition, you may have the right to object to certain processing or request we restrict certain processing. To exercise any of these rights, please email [email protected].

Retention. We store personal information associated with your account for as long as your account remains active. If you close your account, we will delete your account data; otherwise, we will delete your account data after a period of inactivity. We store other personal information for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Policy.

Questions or Complaints.  If you have a concern about our processing of personal information that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:

For individuals in the EEA: https://edpb.europa.eu/about-edpb/board/members_en  

For individuals in the UK: https://ico.org.uk/global/contact-us/

For individuals in Switzerland: Data Protection - Switzerland (admin.ch)

If you have any questions, comments or concerns about this Policy or about our privacy practices, please call Customer Service at 1-800-426-4840 (US and Canada) or 1-253-891-2500 (outside the US and Canada) or send an email message to [email protected]. You may also direct your privacy-related comments or questions to the following address:

Recreational Equipment, Inc.
Attention: Privacy
1700 45th Street E, Suite 101
Sumner, Washington 98390