Lilith Privacy Policy

INTRODUCTION

If you use Lilith Applications versions other than the versions distributed in specific countries/regions includes Mainland China, Japan and Korea, you acknowledge that you have read and understood this privacy policy. If you do not agree with this privacy policy (“this policy”), you must not use Lilith Services. If you change your mind in the future, you may withdraw your consent to use of your personal information in accordance with this policy. YOU AGREE THAT IF YOU ARE UNDER THE AGE OF 18 OR WHATEVER IS THE AGE OF LEGAL MAJORITY WHERE YOU ACCESS THE SERVICES, YOU REPRESENT THAT YOUR LEGAL GUARDIAN HAS READ, UNDERSTOOD, AND AGREED TO THIS POLICY.

At Lilith, we know your privacy is very important to you, so please take the time to carefully read our privacy policy. Our policy is designed to help you understand

1、What information do we collect about you;

2、How will we use the information about you;

3、Who do we share your information with;

4、How long do we keep hold of your information;

5、How can I exercise my rights over my information;

6、Dispute Resolution;

7、How will we notify you of changes;

8、Contact Information;

This privacy policy is an inseparable part of Lilith Terms of Service provided by Lilith Technology Hong Kong Limited. This policy applies to all Lilith services that directly reference or link to this policy but does not apply to Lilith services that have separate privacy policies that do not incorporate this policy.

SECTION 1： WHERE WE ARE A DATA CONTROLLER

1.The Types of Personal Information We Use

This section describes the different types of personal information we collect and how we collect it. We will collect and use the following information about you:

1.1. Information you provide us.

a) when you register for the Game (including your nominated nickname, or custom accounts and information we import from your connected social media account (WeChat, Facebook, Google) in order to set up your profile, including your name as it appears on your social media profile and your profile picture);
b) when you log-in as a ‘guest’ in order to use the Game (your nickname);
c) when you participate in a survey in the Game (in which case we will process the information you provide to us as part of the survey)
d) when you transact through our Services (if applicable) or with our third-party payment service providers authorized by us.
e) when you link your Account with Your Social Media Accounts (WeChat, Facebook, Google, etc.) or other external accounts or use other social media functions in accordance with Provider's policies.
f) when you use our Services or interact with other users and/or us through our Services. This includes, but is not limited to, the cookies that may be generated when you interact with us.

1.2. Information we collect about you.

a) Name;
b) Generated username and open id;
c) Address, email address, telephone number (“Contact Information”);
d) Transaction information;
e) Age, gender, date of birth;
f) Photograph;
g) Usage Data and transaction data;
h) Location related information, including geographical location and IP address;
i) Survey content and responses;
j) Advertising ID;
k) Customer Support Ticket ID & User Communications with Support;
l) Game Play Statistics (Level, Score/s);
m) Device Information(such as application version, network type, OS) ;
n) Marketing and communication data, such as your preferences for receiving marketing materials, your communication preferences, and your communication history with us and our service providers.
o) Chat data; and
p) Security-related information.

1.3. Data we collect from our partners.

a) Data we receive if you link a third-party tool with the Service (such as WeChat, Facebook, Google). If you register as a user of our Services using your social media account (e.g., WeChat, Facebook, Google, etc.) and link your account to your social media account, we may access information about you that you voluntarily provide to your social media account provider in accordance with that provider's policies, and we will manage and use such personal data in accordance with this Policy.
b) Demographic data (such as to determine the coarse location of your Ip address)
c) Data to fight fraud (such as refund abuse in games or click fraud in advertising)
d) Data from platforms that the games run on (such as to verify payment)
e) Data for advertising and analytics purposes, so we can provide you a better Service

1.4. Cookies.

We use cookies and other similar technologies (e.g., web beacons, log files, scripts and eTags) (“Cookies”) to enhance your experience using the Lilith Services. Cookies are small files which, when placed on your device, enable us to provide certain features and functionality. You have the option to permit installation of such Cookies or subsequently disable them. You may accept all cookies, or instruct the device (in the case of the Game) to provide notice at the time of installation of cookies, or refuse to accept all cookies by adjusting the relevant cookie retention function in your device. However, in the event of your refusal to install cookies, the Game may be unable to operate as designed.

2. How we use your personal information

2.1 We will use the information in the following ways:

2.1.1 to create your account for the Game in accordance with your request;
2.1.2 Generated username and open id: to store your Game data (including level and progress) with your profile;
2.1.3 To contact or communicate with you by telephone, SMS and/or fax messages, email and/or postal mail or other means to manage and/or administer your relationship with us or your use of our services;
2.1.4 to maintain a record of your transaction history;
2.1.5 to manage, operate, provide and/or administer your use of and/or access to our Services (including, without limitation, your preferences), as well as your relationship and Account with us;
2.1.6 for identification and/or verification; (where applicable)
2.1.7 to conduct research, analysis and development activities (including, but not limited to, data analytics, surveys, product and service development and/or profiling), to analyze how you use our Services, to improve our Services or products and/or to enhance your customer experience;
2.1.8 If you enable chat services (audio or text) then we will process such data in order to deliver your messages to other users;
2.1.9 for security and verification purposes; identify and address bugs and assess game function for optimize action; solve game crashes and optimize compatibility of devices with the game; and to combat users registering for multiple accounts;
2.1.10 to allow other users to interact, communicate, or connect with you, including to inform you when another user has sent you a private message or posted a comment for you via the Game or Services;
2.1.11 to store, host, back up (whether for disaster recovery or otherwise) of your personal data, whether within or outside of your jurisdiction;
2.1.12 to carry out due diligence or other screening activities (including, without limitation, background checks) in accordance with legal or regulatory obligations or our risk management procedures that may be required by law or that may have been put in place by us;
2.1.13 to respond to legal processes or to comply with or as required by any applicable law, governmental or regulatory requirements of any relevant jurisdiction, including, without limitation, meeting the requirements to make disclosure under the requirements of any law binding on us or related corporations or affiliates;
2.1.14 for marketing and, advertising for any marketing activities where permissible under applicable law, and in this regard, to recommend products and/or services relevant to your interests, to send you by various mediums and modes (including email or SMS) of communication marketing and promotional information and materials relating to products and/or services (including, without limitation, products and/or services of third parties whom We may collaborate or tie up with) that We (and/or its affiliates or related corporations) may be selling, marketing or promoting, whether such products or services exist now or are created in the future. You can unsubscribe from receiving marketing information at any time by using the unsubscribe function within the electronic marketing material. We may use your contact information to send newsletters or marketing materials from us and from our related companies;
2.1.15 other purposes which are permissible under applicable law and which we notify you of at the time of obtaining your consent.

Such purposes may not be the case because the purposes for which we will collect/may collect, use, disclose or process your personal data depend on the circumstances at hand. However, unless Privacy Laws permit processing of applicable data without your consent, we will notify you of other purposes at the time we obtain your consent.

2.2 analyze, profile, and segment.

In all of the above cases and purposes, we may analyze, profile and segment all collected data.

2.3 Legal Basis for Processing

If you are a resident of the European Union, we rely on a number of legal grounds to process information about you. For example, we will process information about you where we have your consent, where we have a legitimate interest to do so, where the processing is necessary for the performance of a contract with you, and where we have a legal obligation to process your information. For example, we rely on our legitimate interests to serve targeted marketing and on contractual necessity to process information when you create an account. To learn more about the legal grounds on which we rely to process your information for any particular purpose, please contact us via the options in Contact & Complaints below.

3. How We Share Your Personal Information

3.1 Share. We value the protection of your personal information, which is an important basis and part of the products and services we provide to you. We will only collect and use your personal information for the purposes and within the scope of this Policy or as required by law and regulations and will keep it strictly confidential. In general, we will not share your personal information with any company, organization or individual, except in the following cases:

(a) with your prior consent;
(b) where the sharing of your personal information is required by applicable law, regulation, legal process, governmental compulsion or judicial decision;
(c) to the extent required or permitted by law, it is necessary to provide your personal information to third parties in order to protect us, its users or the public from harm to their interests, property or safety;
(d) your personal information may be shared among our affiliated companies. We will only share personal information that is necessary and such sharing is subject to the stated purposes of this Policy. If an affiliate wishes to change the purpose of processing personal information, it will again seek your authorized consent;
(e) in order to provide you with improved, quality products and services, some of our Services will be provided by authorized partners. We may share some of your personal information with our partners in order to provide better customer service and user experience. We will only share your personal information for purposes that are legal, legitimate, necessary, specific, and explicit, and only as much personal information as is necessary to provide the services. We also require our partners to handle your personal information in accordance with our instructions, this Policy, and any other relevant confidentiality and security measures. Our partners are not authorized to use the personal information shared for any other purpose. If you refuse to allow our partners to collect the personal information necessary to provide the service, you may not be able to use that third party service on our platform.

The collection and processing of information by our partners is subject to their own privacy policy or related statements, which do not apply to this Policy. In order to maximize the security of your information, we recommend that you review the privacy policy of any third-party service before using it. To protect your legitimate rights and interests, if you find that the relevant third-party services have risks, we recommend that you immediately terminate the relevant operations and contact us in a timely manner.

We currently have access to the following third-party partner permissions:
https://www.lilith.com/3rdsdk?locale=en-US

3.2 Transfer. We will not transfer your personal information to any company, organization or individual, except for the following:

a) Transferring with obtaining explicit consent: after obtaining your explicit consent, we will transfer your personal information to other parties;
b) Provision in accordance with applicable laws and regulations, requirements of legal proceedings, and mandatory administrative or judicial requirements as may be necessary;
c) In the event of a merger, acquisition, transfer of assets, bankruptcy and liquidation or similar transaction involving the transfer of personal information, we will require the new company or organization holding your personal information to continue to be bound by this Policy before we require the company or organization to seek your authorized consent again.

3.3 Disclosure. We will only disclose your personal information publicly when:

a) After obtaining your express consent;
b) Disclosure based on law: We may disclose your personal information publicly if compelled to do so by law, legal process, litigation or governmental authority.

3.4 Without Your Prior Consent. In accordance with relevant laws and regulations and national standards, we may share, transfer, and publicly disclose personal information without obtaining your prior authorized consent in the following cases:

a) In connection with the performance of our obligations under laws and regulations;
b) Directly related to national security and national defense security;
c) Directly related to public safety, public health, and significant public interests;
d) Directly related to crime investigation, prosecution, trial and execution of judgments, etc.;
e) For the purpose of safeguarding the life, property and other significant legitimate rights and interests of the subject of personal information or other individuals but where it is difficult to obtain his or her consent;
f) Personal information disclosed to the public by the subject of the personal information himself/herself;
g) Personal information collected from information that is legally and publicly disclosed, such as legal news reports, government information disclosure and other channels.

In accordance with the law, sharing, transferring or publicly disclosing personal information that has been de-identified to the extent that the data recipient is unable to recover and re-identify the information subject shall not be deemed as sharing, transferring or publicly disclosing personal information, and such data shall be stored and processed without notice to or consent from you.

4. Data Retention

4.1 We will retain your personal information as described below (except if otherwise required to be retained by applicable law).

Personal Information	Retention Policy
Nickname	Stored for the lifetime of your use of the Game (i.e., until account deletion in accordance with your request) and then deleted within 30 days.
Social Connect Information: WeChat	Stored for the lifetime of your use of the Game (i.e., until account deletion in accordance with your request or you revoke access to your social media account) and then deleted within 30 days.
Social Connect Information:Facebook	Stored for the lifetime of your use of the Game until the account is deleted at your request, after which it will be deleted within 15days. If you do not request account deletion, this data will be deleted within 120 days after the Game is shut down or such data is no longer used by us.
Game Play Statistics (Level, Score/s)	Stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 30 days. Where you do not request for account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted.
Chat Communications (Audio message)	Stored for 30 days on our servers and deleted automatically upon expiry of such period.
Chat Communications (Text)	Stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 7 days. Where you do not request for account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted.
OpenID	Stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 15 days. Where you do not request for account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted.
IP Address	Stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 15 days. Where you do not request for account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted.
Device ID, Device Information	Stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 30 days.Where you do not request for account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted.
Advertising ID	Stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 15 days. Where you do not request for account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted.
Transaction Records	Stored for the lifetime of your use of the Game (i.e., until account deletion in accordance with your request) and then for the duration of any retention periods for which such data must be retained in order to comply with our legal obligations.
Customer Support Ticket ID & User Communications with Support	Support data is deleted within 30 days of a lawful request from you for the erasure of such data (see the Erasure section of this privacy policy).
Security-Related Information	Stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 30 days.
Survey Information and content of survey responses	Stored for: (a) if you provide your email as part of the survey, up to 6 months (in order for us to follow up with you) and then the data is anonymized; or (b) if you do not provide your email as part of the survey, up to 1 month and then the data is anonymized.

The data deletion time listed in the above is only based on the information collected by the client of our Game itself, and if we obtain information from other partners (such as App Store, Google Play, Facebook, etc.), the corresponding time may be changed, and the specific time shall be subject to the disclosed partner's privacy policy.

4.2 Personal Information is kept until the end of its life cycle (as set out in the retention policy above). When destroying personal information, measures will be taken to make the personal information irrecoverable or irreproducible, and electronic files which contain personal information will be deleted permanently using a technical method which makes the files irreproducible.

4.3 In the event that the processing and retention period have terminated, but personal information is required to be retained continuously for other reasons including for the purposes as prescribed under applicable laws, the relevant personal information will be stored and maintained separately from other types of personal information. If you require us to destroy your personal information before the end of its life cycle (as set out in the retention policy above), we will destroy your personal information in accordance with local laws.

SECTION 2：YOUR RIGHTS

5. This section (“Your Rights”) applies to users that are located in the European Economic Area only. For user located in other territories, please refer to the privacy clause in this policy and Lilith Terms of Service.

You have certain rights in relation to the personal information we hold about you. Some of these only apply in certain circumstances (as set out in more detail below). We must respond to a request by you to exercise those rights without undue delay and at least within one month (though this may be extended by a further two months in certain circumstances). To exercise any of your rights, please email us at [email protected].

5.1 Access

You have the right to access personal information we hold about you, how we use it, and who we share it with. You can access the personal information you have made available as part of your account by logging into your Game account and by contacting [email protected]. If you believe we hold any other personal information about you, please email us at [email protected].

5.2 Portability

You have the right to receive a copy of certain personal information we process about you. This comprises any personal information we process on the basis of your consent (e.g., certain survey information) or pursuant to our contract with you, as described in the section “How We Use Your Personal Information” You have the right to receive this information in a structured, commonly used and machine-readable format. You also have the right to request that we transfer that personal information to another party.

If you wish for us to transfer such personal information to a third party, please ensure you detail that party in your request. Note that we can only do so where it is technically feasible. Please note that we may not be able to provide you with personal information if providing it would interfere with another’s rights (e.g., where providing the personal information we hold about you would reveal information about another person or our trade secrets or intellectual property).

5.3 Correction

You have the right to correct any personal information held about you that is inaccurate. You can access the personal information you have made available as part of your account by logging into your Game account. If you believe we hold any other personal information about you and that information is inaccurate, please email us at [email protected].

5.4 Erasure

You can delete your account, or remove certain personal information, by logging into your Game account. If there is any other personal information you believe we process that you would like us to erase, please email us at [email protected].

You may request that we erase the personal information we hold about you in the following circumstances:

a) you believe that it is no longer necessary for us to hold such personal information;
b) you believe the personal information we hold about you is being unlawfully processed by us.

You can also exercise your right to restrict our processing of your personal information (as described below) whilst we consider your request.

We may need to retain personal information if there are valid grounds under data protection laws for us to do so (e.g., for the defense of legal claims or freedom of expression) but we will let you know if that is the case. Where you have requested that we erase personal information that has been made available publicly on the Game Services and there are grounds for erasure, we will use reasonable steps to try to tell others that are displaying the personal information or providing links to the personal information to erase it too.

6. Restriction of Processing to Storage Only

You have a right to require us to stop processing the personal information we hold about you other than for storage purposes in certain circumstances. Please note, however, that if we stop processing the personal information, we may use it again if there are valid grounds under data protection laws for us to do so (e.g., for the defense of legal claims or for another’s protection). As above, where we agree to stop processing the personal information, we will try to tell any third party to whom we have disclosed the relevant personal information so that they can stop processing it too.

You may request we stop processing and just store the personal information we hold about you were:

a) you believe the personal information is not accurate for the period it takes for us to verify whether it is accurate
b) you wish to erase the personal information as the processing we are doing is unlawful, but you want us to retain the personal information but just store it instead;
c) you wish to erase the personal information as it is no longer necessary for our purposes, but you require it to be stored for the establishment, exercise or defense of legal claims.

7. Objection

You have the right to object to our processing of personal information about you. We will consider your request in other circumstances as detailed below by emailing us at [email protected].

8. Announcements

We may from time to time send you announcements when we consider it necessary to do so (such as when we temporarily suspend Game access for maintenance, or security, privacy or administrative-related communications). You may not opt-out of these service-related announcements, which are not promotional in nature.

SECTION 3：MISCELLANEOUS

9. Information security

We have implemented administrative, physical and technical security measures that are designed to protect your information from loss, theft, misuse, unauthorized access, disclosure, alteration and destruction. You should understand though that, despite our efforts, no security can be guaranteed as impenetrable.

10. Links to Sites and Service Operated by Others

Lilith Service may contain links to other sites, applications, and services. Because Lilith does not operate those other sites, applications, and services, we cannot take responsibility for the privacy practices of the entities that operate them. We recommend that you consistently check privacy policies to understand an operator’s practices. As a reminder, this policy describes Lilith’s practices.

11. Changes

Lilith may update this privacy policy from time to time. If we make material changes in the way we collect, use, retain or share your personal information, we will notify you by sending you an email at the last email address that you provided us, or by posting notice of the changes on the services covered by this privacy policy. By continuing to access or use our Services after we have posted a modification to this policy or have provided you with notice of a modification, you are indicating that you agree to be bound by the modified terms. If the modified terms are not acceptable to you, your only recourse is to cease using our Services.

12. International Transfer

We may transfer information that we collect about you to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. Please note that these countries and jurisdictions may not have the same data protection laws as your own jurisdiction, and we take steps to ensure adequate safeguards are in place to enable transfer of information and the use and disclosure of information about you, including personal information, as described in this Policy.

13. Contact & Complaints

Questions, comments and requests regarding this policy are welcomed. Please contact us via email at [email protected].

In the event that you wish to make a complaint about how we process your personal information, please contact us in the first instance at [email protected] and we will endeavor to deal with your request as soon as possible. This is without prejudice to your right to launch a claim with the data protection authority in the country in which you live or work where you think we have infringed data protection laws.

14. Jurisdiction

This policy and any action related thereto will be governed by the laws of People’s Republic of China without regard to its conflict of law’s provisions. Any dispute arising from or in connection with this Policy shall be submitted to Shanghai International Economic and Trade Arbitration Commission/Shanghai International Arbitration Center ("SHIAC") for arbitration, which shall be conducted in accordance with SHIAC's arbitration rules in effect at the time of applying for arbitration. The seat of arbitration shall be Shanghai, China. The language to be used in the arbitral proceedings shall be Chinese. The arbitral award is final and binding upon both parties.