At Asurion (“Asurion”, “we” or “our”), we take protecting your privacy seriously. In order for our websites, mobile applications, products, and services (collectively, “services”) to function properly, we need to collect and use some of your Personal Information. We want you to understand what Personal Information we collect and how we use it.
This Notice is incorporated as part of the Terms of Service that apply to your use of the services. When you use our services, you acknowledge that you have accepted the Terms of Service and this notice without exception. You also acknowledge that you consent to our privacy practices, including our use and disclosure of your Personal Information.
If you do not consent to the Terms of Service or this Notice, please do not use our services or provide any Personal Information.
This Notice covers any Asurion-affiliated site, product, or service which links to this Notice and any collection, storage, transfer, sharing, disclosure and handling of your Personal Information when you use our services which we define below.
This Notice does not cover, and we are not responsible for, third-party websites or applications that may be linked from our services; linking to them does not imply an endorsement. We are not responsible for these websites or applications or any information they may collect. You should always review the privacy notice of any third-party website or application that collects your Personal Information
When you use our services, we may collect the below types of Personal Information:
Responses to online, verbal or video surveys that you choose to complete. We also draw inferences from the Personal Information we collect from you to potentially offer products or services that we believe would be a good fit for you.
An Important Note Regarding Biometric Information Collection
Services Performed at Your Home or Other Location
Please be aware that if you are receiving services at your home or other location, the service provider may be able to view any other information that you make available or visible, which may include Personal Information.
For services such as technology consultations or in-home repairs, with your consent, the service provider may need to access your device to perform services requested by you such as changing settings, backing up your data, or provide technology set-up or advice.
If you are receiving a device repair, the service provider may need to take photographs of your device to confirm that it is damaged and has been repaired. Be aware that any information displayed on your device or surrounding areas may be visible in the photo.
Password Management Features
A feature of certain Asurion mobile applications allow you to share your passwords with the application for safekeeping. Any passwords that you share are not visible by, transmitted to, or stored by Asurion in clear text. They are saved on your device, with only an encrypted copy being sent to Asurion for which we do not have the decryption key. This allows you to use the application seamlessly on multiple devices, without your password leaving your device in a usable format.
Communications Tools
Our services may allow you to communicate via audio, text, or video with us or another individual (e.g., friend or family member). While doing so, we collect the content (including any Personal Information) that you share, upload, or provide while using our services to communicate. We also collect Technical Data (e.g., device model) and Log Information (e.g., date and time of your call) generated from your use of our communications tools.
If a particular communications tool captures images (e.g., video) or enables screen sharing, please be aware that we, or any other individual who is a party to the communication, may be able to view any information that you make available or visible, which may include Personal Information. At any time, you may terminate the video or screen sharing by, for example, closing the tab in your browser or selecting a button to end the session.
Using a Third-Party Account on our Services
If you use a third-party service (such as Google or other social media platform) to create an account, we may receive Personal Information that you allow such third-party service to share with us such as your name, e-mail address, profile picture, or other Personal Information.
Log Information
Asurion also automatically gathers and stores certain information in our server logs about the use of Asurion’s services, including the number of unique visitors, the frequency of visits, how users interact with our services, user experience preferences, and other information that may help Asurion improve the user experience, mitigate fraudulent activity, and comply with legal requirements. Such information may include Personal Information such as: IP address, Unique Device Identifier, CallerID / ANI (Automatic Number Identification) information, content of web pages, transaction with APIs (Application Program Interface), transactions with IVR (Interactive Voice Response) systems, activity and content of visitor interaction with call center representatives; application usage activity, hardware information, hardware and system settings, browser type, browser language, length of call, participant added to or exited from a call, the date and time of your request or call, or referral URL.
Cookies, Pixel Tags, and Other Tracking Technologies
Asurion and its partners use cookies or similar technologies, such as Google Analytics, on our websites and mobile applications to analyze trends, administer the website, track users’ movements around the website. Google Analytics uses third-party cookies to collect standard internet log information and visitor behavior information. The information generated by the cookie about your use of this website, including your IP address, is transmitted to Google. This information is used to evaluate visitors’ use of the website and to compile website activity statistical reports for us. We do not use the statistical analytics tool to track or to link an IP address with the identity of a computer user. If you do not want any information to be collected and used by Google Analytics, you may be able to install an opt-out add-on to your web browser. You may learn more about how Google collects and uses personal information at “How Google uses data when you use our partners’ sites or apps”.
We also use these technologies to tailor and deliver advertising that may be more relevant or interesting to our users, and gather demographic information about our user base as a whole.
A cookie is a small data file that is managed by your web browser or other application and stored on your local system. Asurion uses session and persistent cookies to, among other things, identify your device during a particular interaction, analyze your behavior during a particular visit, and serve you advertising.
Pixel tags, also known as web beacons, help Asurion better manage user experience and content tracking. They also assist us in serving you advertising, including re-engaging you if you have searched for, viewed, and/or purchased our products or similar products. Pixel tags are tiny graphics with a unique identifier, which provide a similar function to cookies and are used to track user interaction with content provided by Asurion, an affiliate organization, or non-affiliated companies to assist us in providing, maintaining and operating our marketing. In contrast to cookies, which are stored on a user’s device hard drive, pixel tags are embedded within content. The small size and transparency of pixel tags are not intended to deceive content recipients, but rather minimize distraction. You may opt out of third-party cookies or similar tracking technologies used to serve you targeted advertising based on the Personal Information (e.g., device information) in our cookie banner.
You can also elect to block all cookies from first parties (such as Asurion) and from third parties (such as entities involved in advertising) by using the cookie blocking options built into your browser software. The methods for doing so vary from browser to browser, and from version to version. You can obtain up-to-date information about blocking and deleting cookies via these links:
Please note, however, that if you do decide to block cookies or similar technologies, some parts of Asurion’s websites may not function correctly.
In addition, associations in the digital advertising ecosystem provide methods for opting out of interest-based advertising (i.e., advertising that’s been customized based on predictions about your interests generated from your visits to different websites). If you wish to opt out of interest-based advertising click here or if you are located in the European Union click here. The Digital Advertising Alliance click here and the YourOnlineChoices page click here also provide opt-out mechanisms. Please note you will continue to receive generic ads.
Do Not Track
Do-Not-Track is a public-private initiative, http://www.w3.org/2011/tracking-protection/, that has developed a technical “flag” or signal that an end-user may be able to activate within their browser software to notify websites that they do not wish to be “tracked” by third parties as defined by the initiative. The initiative, however, has not reached a consensus as to exactly what technical or other actions those parties receiving the signal should take. As a result, Do-Not-Track has not yet been standardized and most websites, including Asurion websites, do not alter their behavior or change their services when they receive a “do-not-track” flag or signal. You can, however, make decisions about your privacy and the advertisements you receive.
Third-party data sources
Asurion may leverage external data sources in order to provide context and background on the users of its services in order to improve customer experience, mitigate fraud or malicious activity, or comply with internal company and external regulatory requirements.
Personal Information we collect from Technical Data
When you install and use certain elements of our services, such as a mobile or web application, browser plug-in, or Alexa skill, we may collect the below types of Technical Data, which may include:
Personal Information we collect when we scan your Wi-Fi network
When scanning a Wi-Fi network, we may collect the below types of Personal Information.
Personal Information we collect when you apply to work for us
When you apply to work for Asurion, such as participating in the application or recruitment process, we collect the below types of Personal Information, which may include:
If you work for us, we will retain this Personal Information in your personnel records. If you do not work for us, this Information will be retained and disposed of according to our data retention practices.
Where permitted by applicable law, you may be given the opportunity to provide information on your gender, race, or ethnicity. We may gather this information from you for reporting and record-keeping requirements but we will only use this information in accordance with applicable law and will not use it in making any employment decisions. Providing this information is strictly voluntary, and you will not be subject to any adverse action or treatment if you choose not to provide it.
How we use your Personal Information
Asurion may use your Personal Information to:
An Important Note Regarding Biometric Processing
Password Management
For certain Asurion mobile applications that allow you to share your passwords with the application for safekeeping, you may choose to allow the application to identify other email accounts that you may want to include in your use of the application. As such, if you allow the mobile application to scan an email account, no connections are made to any other server other than the selected email account. The sign-in and authentication takes place using your device’s account manager system. The mobile application will never see or transmit your password and instead will use a token to log into that account. After signing-in, the app will only look at the mail headers and messages to extract the service name, service URL, and username. No information is transmitted to any server at any point of the process of the extraction. The extracted information is stored in the local application memory of the device on which it is run and only for that duration, and it is deleted immediately after results are shown.
Communications Tools
Certain Asurion services may collect audio, text, or video to allow you to communicate with us or another individual (e.g., a friend or family member). These communications tools enable you to send and receive messages, share your screen, make and receive video chats, or add us to your conversation to provide our services (e.g., tech support). After your communication ends, we will not store or review the contents of a communication if we are not a participant in the communication. If we are a participant in the communication, we may store and review the text or audio content of your communication with us according to the purposes described in this Notice. We may also review the Technical Data (e.g., device model, operating system) and Log Information (e.g., length of call, participant added to or exited from call) collected from your use of our communications tools for these same purposes.
How we use your Personal Information in the application and recruitment process
If you apply to work for us, Asurion may use your information to carry out the application and recruitment process, which includes:
How we use your Personal Information if you work for us
In addition, if you work for us, Asurion may use your Personal Information to:
We will not use or disclose your Personal Information to non-affiliated third parties except as disclosed in this Notice.
Asurion may transfer or license your Personal Information to:
Asurion may also disclose your Personal Information to:
We use commercially reasonable, industry standard technical, administrative, and physical controls to protect your Personal Information, including data encryption where appropriate. However, since the internet is not a 100% secure environment, we cannot ensure the security of information during its transmission between you and us. Accordingly, you acknowledge that when you transmit such information, you do so at your own risk. We will notify you of any confirmed security breach of your Personal Information to the extent required by and in accordance with state and federal law.
Asurion will retain your Personal Information as long as necessary to fulfill the purposes outlined in this Notice, unless a longer retention period is required or not prohibited by applicable law.
We may change this Notice from time to time. If we do, we will post the updated Notice with the last revised date. Your continued use of our services means that you consent to the updates. You should periodically read the Notice to understand our privacy practices.
If we make material changes to this Notice, we will notify you in the website, product, service, or application or by email and seek your affirmative consent where required.
By using our services, you agree that we can communicate with you electronically. This includes any required notifications (i.e., legal, technical, regulatory, security, or privacy) relating to your use of the services.
While we take various steps to ensure the accuracy and completeness of your Personal Information, we rely upon you to provide accurate and complete information when interacting with us.
Upon your request and as allowed or required by law and consistent with our applicable partner agreements, you may request Asurion to take the following actions with your Personal Information: (i) provide you with a copy, (ii) correct, (iii) update, or (iv) delete. To make such a request, or if you have a privacy-related complaint, please contact Asurion as provided in the Where to Turn with Questions section of this Notice.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider at https://feedback-form.truste.com/watchdog/request.
Please be aware that any information that you submit to a social media website such as Facebook, Instagram or Twitter is done at your own risk and without any expectation of privacy. Asurion cannot control the actions of social media website users and is not responsible for any content or submissions contained on such websites. You should always review the privacy notice of any third-party website, product, service, or application.
By using any functionality that permits submissions to social media websites, you are indicating that you have reviewed the applicable privacy notice and terms of use of that website. Additionally, in the event that we offer functionality through our services that permits the posting of content on social media, please be aware that these websites may allow you to publicly post and share this content. Asurion cannot guarantee the privacy and safety of these websites and is therefore not responsible for any content you post. Use these features at your own risk.
Our services are not directed to children under 13. We do not knowingly collect Personal Information from children under 13. If you become aware that your child is accessing the services and providing Personal Information without your consent, please contact us by using the information provided below. We will take steps to remove Personal Information from our storage systems and terminate the account if we determine that a child under 13 has accessed the services.
We may transfer Personal Information that we collect about you outside of the country in which it was collected. If you are visiting from the European Union or other region with laws governing data collection and use that may differ from U.S. law, please note that you are transferring information about yourself, including your Personal Information, to a country and jurisdiction that does not have the same data protection laws in place as the European Union or other region. By doing so, you are consenting to the transfer of information about yourself, including your Personal Information, to the United States, as described in this Notice.
The Asurion privacy practices, described in this Notice, comply with the APEC Cross Border Privacy Rules System. The APEC CBPR system provides a framework for organizations to ensure protection of Personal Information transferred among participating APEC economies. More information about the APEC framework can be found here.
To learn more about our APEC CBPR Certification click here.
The CCPA provides privacy protections for California consumers through the provision of certain disclosures and granting of specific rights. If you are a California consumer, the following sections provide you with these disclosures and information about your rights and how to exercise them, should you choose to do so.
Categories of Personal Information we collect
In the preceding 12 months, we have collected the categories of Personal Information described in the Personal Information we collect section of this Notice.
These categories are classified under the CCPA as follows:
California Customer Records personal information categories:
Protected classification characteristics under California or federal law:
Commercial information:
Biometric information: A scan of driver’s license, passport, or other personal identification card to identify fraud in the claims process, or face scans should you download and use an Asurion photography mobile application
Information we collect when you visit our websites:
Information we collect from Technical Data:
Information we collect when we scan your Wi-Fi network:
Geolocation Information:
Sensory information:
Inferences from Personal Information:
Categories of Sources of Personal Information
We collect Personal Information from the following categories of sources:
Business purposes for collecting Personal Information
We may use or disclose the Personal Information we collect for one or more of the following business purposes:
Disclosure of Personal Information for a business purpose
We may disclose your Personal Information to the following categories of third parties:
In the preceding 12 months, we have disclosed the following categories of Personal Information to third parties for a business purpose:
Sale of your Personal Information
We do not sell any Personal Information as the term is traditionally understood. However, under the CCPA, in the preceding 12 months certain methods of advertising we have used could be considered a sale of personal information to third parties that assist us in providing, maintaining and operating our marketing. This personal information includes the following categories:
We use this personal information to tailor and deliver advertising that may be more relevant or interesting to you, including serving targeted ads.
You may opt out of the sale of your personal information by contacting as provided in the Where to Turn with Questions section below.
In addition, if you visit our website, we engage in selling that may not identify you specifically, but rather the device you use. You may opt out of this type of selling by toggling off certain cookies or other similar technologies. This is done by navigating to the “Do Not Sell My Personal Information” link on our homepage, selecting “Sale of Personal Information” and toggling off “Targeting Cookies.” You may also opt out of this type of selling by blocking and deleting cookies or similar technologies in your browser. Please note, however, that if you do decide to block cookies or similar tracking technologies, some parts of our sites may not function correctly.
We do not sell the personal information of individuals under the age of 16 if we have actual knowledge of the individual’s age.
Access to and deletion of your Personal Information
To make such an access or deletion request, please contact Asurion here. We will not discriminate against you for exercising any of your rights related to your Personal Information.
You can contact Asurion's Privacy Office with questions about this Notice, our website, products or services.
You may also request access to, correction of, or deletion of your Personal Information here. You may submit a privacy-related complaint, by contacting Asurion's Privacy Office here.
You may also contact Asurion's Privacy Office or our Data Protection Officer by sending an email to [email protected] or by calling 1-844-798-7701, or by mail at:
Asurion Attn: Privacy Office c/o Office of the General Counsel 140 11th Ave. North Nashville TN 37203