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Boomerang Online Privacy Statement

CHILDREN’S PRIVACY POLICY - WATCH.BOOMERANG.COM

Last updated: January 20, 2023

Our companies, including Boomerang Plus, LLC and its affiliated companies, including WarnerMedia (collectively “Boomerang,” “we,” “us” or “our”), are committed to protecting the privacy of children who use our sites and applications. This Children’s Privacy Policy explains Boomerang’s information collection, disclosure, and parental consent practices in accordance with the U.S. Children’s Online Privacy Protection Act (“COPPA”) with respect to types of information that may be provided by children under the age of 13 (“child” or “children”) and how and when we will provide parental notices and/or seek parental consent for activity on watch.boomerang.com, the video areas of the Boomerang app, and wherever this Children’s Policy is posted. This Privacy Policy uses terms that are defined in Boomerang’s general Privacy Policy located below and at www.boomerang.com where parents may subscribe and acquire more information about the Boomerang service.

Types of Information Collected and Used on Watch.Boomerang.com

Persistent Identifiers

When visitors watch content and interact with the Boomerang services, certain information may automatically be collected, both to make our sites and applications more interesting and useful to viewers and for various purposes related to our business. Examples include the type of computer operating system, the IP address or mobile device identifier, the web browser, the frequency with which the user visits various parts of our sites or applications, and information regarding the online or mobile service provider. This information is collected using technologies such as cookies, flash cookies, web beacons, and other unique identifiers (which we define under the “Cookies and Other Online Tracking Technologies” section of our general Privacy Policy). This information may be collected by Boomerang or by a third party. This type of data collected from the www.watch.boomerang.com site and video areas of the Boomerang app is principally used for internal purposes only, in order to:

Provide visitors with access to features and activities on our sites and applications
Customize content and improve our sites and applications
Conduct research and analysis to address the performance of our sites and applications and of the marketing for our sites and applications
Generate anonymous reporting for use by Boomerang

In the event we collect and use such information from children on our sites and applications for different types of purposes, we will notify parents and obtain appropriate consent prior to such collection and use.

Email Contact with a Child

In order to respond to a customer service question or request from a child, Boomerang may need to ask for the child’s online contact information, such as an email address. We will delete children’s online contact information after responding to the question or request. In connection with certain activities or services, we may collect a child’s online contact information, such as an email address, in order to communicate with the child more than once. In such instances we will retain the child’s online contact information to honor the request and for no other purpose such as marketing. An example would be a newsletter or blog alert that provides occasional updates about the Boomerang service. Whenever we collect a child’s online contact information for such ongoing communications, we will simultaneously require a parent email address in order to notify the parent about the collection and use of the child’s information, as well as to provide the parent an opportunity to prevent further contact with the child.

Push Notifications

Push notifications are notifications on mobile and other devices that are typically associated with downloaded applications, and which can communicate to the device holder even when the application is not open or in use. We will require a child to provide a parent email address before a child under the age of 13 can sign up to receive push notifications from Boomerang that collect a device identifier. We will then provide the parent with notice of our contact with the child and instructions on how to prevent further notifications.

Other Ways We Use, Share or Disclose Information from Children

We also may use, share or disclose personal information collected from children in a limited number of instances, including the following:

We may share information with our service providers if necessary for them to perform a business, professional, or technology support function for us.
We may disclose personal information if permitted or required by law, for example, in response to a court order or a subpoena.
To the extent permitted by applicable law, we also may disclose personal information collected from children (i) in response to a law enforcement or public agency’s (including schools or children services) request; (ii) if we believe disclosure may prevent fraud or potentially illegal acts, facilitate an investigation related to public safety or protect the safety of a child using our sites or applications; (iii) to protect the security or integrity of our sites, applications, and other technology, as well as the technology of our service providers; or (iv) enable us to take precautions against liability.

Please note that we will not require a child to provide more information than is reasonably necessary in order to participate in an online activity. If we collect personal information from a child, we will retain that information only so long as reasonably necessary to fulfill the activity request or allow the child to continue to participate in the activity, and ensure the security of our users and our services, or as required by law. In the event we discover we have collected information from a child in a manner inconsistent with COPPA’s requirements, we will either delete the information or immediately seek the parent’s consent for that collection. A child’s personal information will not be disclosed to an unaffiliated third party or used in a way that is materially different than stated above unless we first provide parental notice and receive appropriate parental consent. For details on how we may use children’s personal information in connection with a parent’s subscription or consent, please see the “Additional Information Regarding Children’s Privacy” section of Boomerang’s general Privacy Policy.

Requests to Delete, Access or Correct Information

A parent or legal guardian will have the ability to review or request deletion of any of their child’s personal information or refuse to permit its further collection or use. If you are a parent or legal guardian who would like to exercise these rights or has discovered that your child has registered for or accessed Boomerang without your consent, you can ask us to remove any unauthorized information provided by your child by contacting us at [email protected]. Upon valid notice from you, Boomerang will make reasonable efforts to investigate and remove the information. You may be asked to provide customer service with the account email address or username and account password submitted by your child. Please review the Terms of Use for information regarding how to cancel a subscription. Please keep in mind that a request to delete records may lead to a termination of an account, membership, or other service.

Any other privacy inquiries may be directed to:

Privacy Office

4000 Warner Blvd., Bldg. 700, Burbank, CA 91522
Email: mailto:[email protected]
833-WB-PRVCY (833-927-7829) or TTY: 833-PRVCY-TT (833-778-2988)

In any correspondence such as e-mail or mail, please include the email associated with the Boomerang account and the parent’s email address and telephone number. To protect children’s privacy and security, we will take reasonable steps to help verify a parent’s identity before granting access to any personal information.

CALIFORNIA AND OTHER STATES PRIVACY RIGHTS FOR CHILDREN

Some US states, such as California and Virginia, require us to inform their residents about additional privacy information and rights. Please visit our California & Other US States Right for Children Page,

which provides this additional privacy information and explains those additional rights.

Updates & Effective Date

From time to time, we may update this Children’s Privacy Policy. We will let you know about any big changes to how we use your information by putting a sign on our website. We think it is a good idea for you to come back to this page from time to time to learn about how we protect your information.

Boomerang Online Privacy Statement (General Audience)

Effective Date: January 20, 2023

Thank you for visiting BOOMERANG, a digital service presented to you by Boomerang Plus LLC, WarnerMedia, and its affiliated companies (collectively, "BOOMERANG," "Us" or "We"). Please take the time to read this full privacy policy (“Privacy Policy”) explaining our online practices by our family of companies related to data collected, used, disclosed and stored by or on behalf of Boomerang. Boomerang is a part of our network of affiliated and operated digital services, which includes any online or mobile websites, applications or digital services owned, operated or offered by, on behalf of, or in conjunction with us or our Affiliates, including any online or mobile website, application or digital service installation where this Privacy Policy appears (each a “Service,” collectively the “Services”). You consent to the data collection, use, disclosure and storage practices described in this Privacy Policy when you or any User visit Boomerang or access its content or videos. To view a list of Affiliates, please visit our affiliates page.

The Information We Collect

How We Use the Information
Information Sharing and Disclosure
Cookies and Other Online Tracking Technologies

Other Important Information About Your Privacy

California and Other US States Rights
Updates I. The Information We Collect
We receive both information that is directly provided to us, such as personal information you provide when you visit or subscribe to the Services, and information that is passively or automatically collected from you, such as anonymous information collected from your browser or device. In this Privacy Policy, we refer to all of this as the “Information”.
1. Information You Provide To Us.
At some Services, you can register, order products, enter contests, vote in polls or otherwise express an opinion, subscribe to one of our Services such as a paid membership, sign up for our online newsletters or text message alerts, or participate in one of our online forums or communities. In the course of these various offerings, we often seek to collect from you various forms of Information, such as: name, address, e-mail address, telephone number, fax number and billing and transaction information. At some Services, you may also be able to submit Information about other people. For example, you might submit a person's name and e-mail address to send an electronic greeting card and, if you order a gift online and want it sent directly to the recipient, you might submit the recipient's name and address. This Information that you can submit about another person may include, for instance, a recipient's name, address, e-mail address, and telephone number.
Residents of some US states have specific rights relating to Sensitive Personal Information. Please visit our California and Other US States Privacy Rights section for more information about those state-specific rights.
2. Information That is Passively or Automatically Collected.
We, and our “Partners” who include Affiliates, third party service providers, advertisers, advertising networks and platforms, agencies, and distribution or other partners may use automated means to collect various types of Information about you, your computer or other device used to access our Services. A representative, non-exhaustive list of the types of automatically collected information may include: network or Internet protocol address and type of browser you are using (e.g., Chrome, Safari, Firefox, Internet Explorer), the type of operating system you are using, (e.g., Microsoft Windows or Mac OS), the name of your Internet service provider (e.g., Comcast, Verizon or AT&T) and domains used by such providers, mobile network, device identifiers (such as an Apple IDFA or an Android Advertising ID), device settings, browser settings, the web pages of the Services you have visited, Services visited before and after you visit a Service, the type of handheld or mobile device used to view the Service (e.g., iOS, Android), location information, and the content and advertisements you have accessed, seen, forwarded and/or clicked on. . Please see our Section titled Cookies and Other Online Tracking Technologies for more information about how the foregoing Information may be collected and used.
On occasion, we combine Information with other online information we receive, including usage information about your interactions with other websites and with online advertising and media. We also supplement or combine Information with Information from a variety of other sources or outside records, including third-party data providers that provide us with Information such as demographics, transaction and purchase history, Information about the content and advertisements you interact with, or inferences about your demographics or preferences. We may receive Information from third parties with which you have a subscription agreement that includes access to our content or services, such as a cable or smart device provider. 3. Geo-location Information
If you are accessing a Service from a mobile device or through a mobile application, you may be asked to share your precise (GPS level) geo-location information with us so we can customize your experience on our Services or on other Services, and/or with a Partner when we work with a Partner such as a third party mobile ad platform. If you agree to such collection, in most cases, you will be able to turn off such data collection at any time by accessing the privacy settings of your mobile device and/or through the settings in the applicable mobile application.
4. Information Collected By and From Social Media Services and Other Third Party Platforms
You may also be given the option to engage with our content or Services, such as video, games, applications, and other offerings, on or through social media services or other third party platforms, such as Facebook, or other third-party social media plug-ins, integrations and applications. When you engage with our content or Services on or through social media services or other third party platforms, plug-ins, integrations or applications, you may allow us to have access to certain Information in your profile. This may include your name, e-mail address, photo, gender, birthday, location, an ID associated with the applicable third party platform or social media account user files, photos and videos, your list of friends or connections, people you follow and/or who follow you, or your posts or “likes.” For a description of how social media services and other third party platforms, plug-ins, integrations or applications handle your information, please refer to their respective privacy policies and terms of use, which may permit you to modify your privacy settings. When we interact with you through our content on third party websites, applications, integrations or platforms, we may obtain any information regarding your interaction with that content, such as content you have viewed, your game performance, high scores, and information about advertisements within the content you have been shown or may have clicked on.
II. How We Use the Information
We, along with our Partners, may use the Information to:
1. provide and communicate with you about the Services or your account with us,
2. fulfill your requests regarding the Services, including without limitation requests for newsletters and notifications,
3. respond to your inquiries, and notify you if you have won a contest,
4. communicate with you about other products, programs or services that we believe may be of interest to you,
5. enforce the legal terms (including without limitation our policies and terms of service) that govern your use of our Services, and/or for the purposes for which you provided the Information,
6. provide technical support for the Services,
7. prevent fraud or potentially illegal activities (including, without limitation, copyright infringement) on or through the Services,
8. protect the safety of our Users,
9. customize or personalize ads, offers and content made available to you based on your visits to and/or usage of the Services or other online or mobile websites, applications, platforms or services, and analyze the performance of those ads, offers and content, as well as your interaction with them,
10. perform analysis regarding how you use the Services or any part thereof,
11. send gifts, cards, invitations or emails if you use these services, to your designated recipients,
12. for any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
When you provide information from your social media account, it can help enable us to do things like (1) give you exclusive content, (2) personalize your online experience with us within and outside our Services, (3) contact you through the social media service or directly by sending you the latest news, special offerings, and rewards, and (4) enable you to share your experience and content via social media services. When you provide information about yourself to us through an application, through our Services, or on social media services or other third party platforms, it may be publicly viewed by other members of these services and we cannot prevent further use of the information by third parties. We or a Partner may use “cookies” or similar technologies to associate certain of the Information with a unique identifier that then associates the Information with your device or browser. For information about how these technologies work and how we may use them, please go to Section IV, titled Cookies and Other Online Tracking Technologies. Sometimes, we may associate cookies with the Information, including de-identified, “hashed,” or anonymous versions of Information you have provided (such as during registration), in order to send or help our Partners send ads and offers based on your presumed interests or demographic information. We may combine any of the Information we collect, for any of the above purposes, and may sometimes enhance the Information with other information that we obtain from third party sources. Please also be aware that if you choose to submit Information or content for publication (e.g., a letter to our editors, comments sent to our television personalities, a posting to a blog or a discussion board, or a video), we may publish that Information and content, along with other Information about you (such as your name, screen name or location). See our Terms of Use for details on our use of content you submit.
III. Information Sharing and Disclosure
We may disclose the Information as follows:
1. To service providers or Partners that we have engaged to perform business-related functions on our behalf. This may include service providers that: (a) conduct research and analytics; (b) create content; (c) provide customer, technical or operational support; (d) conduct or support marketing (such as email or advertising platforms); (e) fulfill orders and user requests; (f) handle payments; (g) host our Services, forums and online communities; (h) administer contests; (i) maintain databases; (j) send or support online or mobile advertising; and (k) otherwise support our Services.
2. In response to legal process, for example, in response to a court order or a subpoena, a law enforcement or government agency's request or similar request.
3. With third parties in order to investigate, prevent, or take action (in our sole discretion) regarding potentially illegal activities, suspected fraud, situations involving potential threats to any person, us, or the Services, or violations of our policies, the law or our Terms of Use, to verify or enforce compliance with the policies governing our Services.
4. We may transfer some or all of your Information if we, or one of our business units, undergoes a business transition, like a merger, acquisition by another company, or sale of all or part of our assets, in the unlikely event of bankruptcy, or if a substantial portion of our or of a business unit’s assets is sold or merged in this way.
5. We may share the Information with WarnerMedia companies and Turner Affiliates, so they can provide, improve and communicate with you about their own, or their marketing partners’ products and services.To view a list of Affiliates, please visit the WarnerMedia affiliates page.
6. We may share the Information with unaffiliated Partners and third parties (e.g., advertisers, advertising networks and platforms, agencies, other marketers, magazine publishers, retailers, participatory databases, and non-profit organizations) that wish to market products or services to you. If you wish to opt out from such marketing, please visit the How to Contact Us/Opting Out of Marketing Communications Section below for further instructions.
7. We may share the Information for any other purposes disclosed to you at the time we collect the Information or pursuant to your consent.
Please note that the Services covered by this Privacy Policy may offer content (e.g., contests, sweepstakes, promotions, games, applications, or social network integrations) that is sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain information from their visitors. We have no control over these third parties' use of this information, which is subject to their own privacy policies.
IV. Cookies and Other Online Tracking Technologies.
We use cookies and other technologies both to provide our Services to you and to advertise to you. We also may work with Partners to help them advertise to you when you visit other websites or mobile applications, and to help them perform user analytics. These technologies may also be used by our Partners to collect and analyze information about our Users’ activities on our Services and elsewhere on the Internet (including how our Users interact with advertising), and more generally, to learn more about our Users and what services or offers you might prefer to receive. We describe some of these technologies below.
1. Cookies.
To enhance your online experience, we and our Partners use "cookies", "web beacons" or other tracking technologies. Cookies are text files placed in your computer's browser to store your preferences. We use these technologies to understand Service and Internet usage and to improve or customize the products, content, offerings, services or advertisements on our Services. For example, we may use cookies to personalize your experience at our Services (e.g., to recognize you by name when you return to a Service), save your password in password-protected areas, and enable you to use shopping carts on our Services. We also may use cookies or other tracking technologies to help us offer you products, content, offerings or services that may be of interest to you and to deliver relevant advertising when you visit this Service, an Affiliate’s Service, or when you visit other websites or applications. We or a third party platform with whom we work may place or recognize a unique cookie on your browser to enable you to receive customized content, offers, services or advertisements on our Services or other sites. The cookies may be associated with de-identified demographic or other data linked to or derived from data you voluntarily have submitted to us (e.g., your email address) that we may share with a service provider solely in hashed, non-human readable form.

We, our third party service providers, advertisers, advertising networks and platforms, agencies, or our Partners also may use cookies or other tracking technologies to manage and measure the performance of advertisements displayed on or delivered by or through our Network and/or other networks or Services. This also helps us, our service providers and Partners provide more relevant advertising.

2. Syncing Cookies and Identifiers.
We may work with our Partners (for instance, third party ad platforms) to synchronize unique, anonymous identifiers (such as those associated with cookies) in order to match our Partners’ uniquely coded user identifiers to our own. We may do this, for instance, to enhance data points about a particular unique browser or device, and thus enable us or others to send ads that are more relevant, match Users to their likely product interests, or better synchronize, cap, or optimize advertising.

3. Locally Stored Objects.
Services on the Turner Network may employ locally stored objects (“LSOs”) and other client side storage tracking technologies in certain situations where they help to provide a better user experience, such as to remember settings, preferences and usage similar to browser cookies, or in order to help our Partners serve ads, analyze ad performance, or perform user, website or market analytics. For LSOs utilized by Adobe Flash you can access Flash management tools from Adobe’s website. In addition, some, but not all browsers provide the ability to remove LSOs, sometimes within cookie and privacy settings.
4. Disabling Cookies
Most web browsers are set up to accept cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some features of the Services may be difficult to use or inoperable.

We may work with certain third-party companies that use techniques other than cookies to recognize your computer or device, link your devices, and/or to collect and record information about your web surfing activity, including those integrated with our Services. Please keep in mind that your web browser may not permit you to block the use of these techniques, and those browser settings that block conventional cookies may have no effect on such techniques. To learn more about Interest-Based Advertising or to opt-out of this type of advertising by those third parties that are members of DAA’s opt-out program, please go to About Ads.

5. Web Beacons.
We and our Partners may also use "web beacons" or clear GIFs, or similar technologies, which are small pieces of code placed on a Service or in an email, to monitor the behavior and collect data about the visitors viewing a Service or email. For example, web beacons may be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that Service. Web beacons may also be used to provide information on the effectiveness of our email campaigns (e.g., open rates, clicks, forwards, etc.).
6. Mobile Device Identifiers and SDKs.
We also sometimes use, or partner with publishers, publisher-facing, or app developer platforms that use mobile Software Development Kits (“SDKs”), or use an SDK with a mobile app that we offer, to collect Information, such as mobile identifiers (e.g., Apple IDFAs and Android Advertising IDs), and Information connected to how mobile devices interact with our Services and those using our Services. The SDK is a bit of computer code that app developers can include in their apps to enable ads to be shown, data to be collected, and related services or analytics to be performed. We may use this technology to deliver or help our Partners deliver certain advertising through mobile applications and browsers based on information associated with your mobile device.

By visiting the Service, whether as a registered user or otherwise, you acknowledge, and agree that you are giving us your consent to track your activities and your use of the Service through the technologies described above, as well as similar technologies developed in the future, and that we may use such tracking technologies in the emails we send to you.

Our unaffiliated Partners and third parties may themselves set and access their own tracking technologies when you visit our Services and they may have access to information about you and your online activities over time and across different websites or applications when you use the Service.
V. Other Important Information About Your Privacy 1. Linked Services
Some of the Services may contain links to or integrations with other services such as Facebook, Twitter, LinkedIn, and other media services and platforms whose information practices may be different than ours. Visitors should consult these other services' privacy notices as we have no control over information that is submitted to, or collected by, these third parties.

2. International Transfer
This Service is governed by and operated in accordance with US law. If you are located outside of the US, you use this Service at your own risk. Turner is a company that operates globally so it is necessary to transfer your Information internationally. In particular, your Information will be transferred to and processed in the United States where many of our central databases operate. By using this Service, you (a) acknowledge that the data protection and other laws of other countries, such as the United States, may provide a less comprehensive or protective standard of protection than those in your country, and consent to your Information being collected, processed and transferred as set forth in this Privacy Policy and US law.

3. Data Security
We have put in place reasonable physical, electronic, and managerial procedures designed to help prevent unauthorized access, to maintain data security, and to use correctly the Information we collect online. These safeguards vary based on the sensitivity of the Information that we collect and store.

Although we take reasonable and appropriate measures to safeguard against unauthorized disclosures of Information, we cannot assure you that Information will never be disclosed, altered or destroyed in a manner that is inconsistent with this Privacy Policy.

4. Additional Information Regarding Children’s Privacy
Due to the paid membership feature on Boomerang, you must be 18 years of age or older to create a “Registered Account” (as defined in the Terms of Use available at www.boomerang.com/terms) or become a Boomerang subscriber (“Subscriber”). The Service may allow a Subscriber with a Registered Account to establish a child as an authorized User for whom he/she is a parent or legal guardian. In this case, we require the Boomerang Subscriber to provide any information requested and to agree to the terms of this Privacy Policy and any data collection on behalf of any authorized child User. If the Subscriber provides parental consent where required by law, we may use and disclose any personal information collected from the minor child consistent with the rest of this Privacy Policy. To review our children’s privacy practices for watch.boomerang.com and the video areas of the Boomerang app for children whose parents have not consented or subscribed, please visit https://watch.boomerang.com/privacy.

Should we collect and store a child’s personal information, a parent or legal guardian will have the ability to review or request deletion of any of their child’s personal information or refuse to permit its further collection or use. If you are a parent or legal guardian who would like to exercise these rights or has discovered that your child has registered for or accessed Boomerang without your consent, you can ask us to remove any unauthorized information provided by your child by contacting us at [email protected]. Upon valid notice from you, Boomerang will make reasonable efforts to investigate and remove the information. You may be asked to provide customer service with the account email address or username and account password submitted by your child. Please review the Terms of Use for information regarding how to cancel a subscription.

5. How You Can Access or Correct Information
Access to certain personal Information that is collected from our Services and that we maintain may be available to you. For example, if you created a password-protected account within our Service, you can access that account to review the Information you provided. You may also send an e-mail or letter to the following e-mail or street address requesting access to, the deletion of, or correction of your personal Information. Please include your registration information for such Service such as first name, last name and e-mail address in the request. We may ask you to provide additional information or to verify that you are in possession of an applicable email account.

Privacy Office,

4000 Warner Blvd., Bldg. 700,

Burbank, CA 91522
email: [email protected]
833-WB-PRVCY (833-927-7829) or TTY: 833-PRVCY-TT (833-778-2988)
6. How to Contact Us/Opting Out of Marketing Communications
If you have any questions or concerns about the online Privacy Policy for this Service or its implementation, or if you would like to opt out from our sharing of your personal Information with unaffiliated third parties for the third parties' direct marketing purposes (if applicable) you may contact our Privacy Policy Coordinator at the above address or [email protected] and request that we opt you out of such sharing. We may ask you to provide additional information for identity verification purposes, or to verify that you are in possession of an applicable email account.

If you have signed up to receive our e-mails and prefer not to receive marketing information from this Service, follow the "unsubscribe" instructions provided on any marketing e-mail you receive from this Service. If you have signed up to receive text messages or push notifications from us and no longer wish to receive such messages, you may follow the instructions to stop the delivery of such messages, which may include replying “STOP” to the received text message or change the settings on your device that allow push notifications from Boomerang.
VI. California and Other US States Rights
Some US states, such as California and Virginia, require us to inform their residents about additional privacy information and rights. Please visit our California & Other US States Rights page at https://www.warnermediaprivacy.com/policycenter/b2c/CA-rights/en-us/, which provides this additional privacy information and explains those additional rights.

VIII. Updates
From time to time, we may update this Privacy Policy. We will notify you about material changes to this Privacy Policy by placing a notice on our Sites. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and with whom we share it.