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Last Updated: March 2, 2023
Using your personal information to provide you with the service you expect from Nordstrom.
At Nordstrom our customers are at the heart of what we do; we want to provide our customers with products and services that help each customer feel good and look their best, and this extends to our customers having confidence in how we handle their personal information. We take the trust you place in us very seriously, no matter whether you share personal information with us when visiting or making a purchase at our stores, reaching out to us by phone or email, using our websites ("Websites"), or our mobile applications ("Apps"). Within this policy, we will refer to the Websites, Apps, in-store activities, and communications with us collectively as the "Services." The goal of this Privacy Policy ("Policy") is to explain how Nordstrom, Inc., including our affiliates, subsidiaries, and family of brands (Nordstrom, Nordstrom Rack and Trunk Club) (collectively, "Nordstrom", "we" or "us"), collect and use your personal information, who we disclose it to and when, and the tools and options available to you to manage that information.
This Policy applies to Nordstrom Services, and any sites, mobile apps or products that display or link to this Policy. It does not apply to any website, mobile app, service, or product that does not display or link to this Policy or that contains its own privacy policy. If you are the holder of a Nordstrom branded credit or debit card, please also review the Nordstrom Debit Card Privacy Notice and Nordstrom Credit Card Privacy Notice for more information about how Nordstrom Card Services and our banking partner use personal information associated with your Nordstrom branded credit or debit card.
Clicking on the links below will take you directly to the corresponding section of this Policy:
What personal information we collect
The following are the categories of personal information we collect and the period of time we retain personal information for each category:
Category of personal information we collect
How long we retain it
Identifiers, such as your name, alias, phone number, mailing and email addresses, IP address, account name or other similar identifiers, account credentials, address book entries, birth date, and ZIP code.
For as long as you remain a customer plus as long as necessary for legal reasons or to protect our interests
Commercial information, including purchase and related transaction information, such as payment method (debit or credit card number), items purchased, items altered or custom made (including measurements), order status, information about Wish List items, items in your online shopping bag or those saved for future purchase, items in your registry, product review information, Gift Card and Nordstrom Note information, preferred product sizes, brands you tell us you love and other merchandise interests, your status as a Nordy Club member, income range, and related information.
For as long as you remain a customer plus as long as necessary for legal reasons or to protect our interests.
Information you share during communications and interactions with us, which may include the content of email messages, chat sessions, text messages, and phone calls.
For as long as we need the information to provide service to you.
Demographic information, which may include age or birth date, gender, ZIP code, your status as a Nordy Club member, and other information about you.
For as long as you remain a Nordstrom customer plus as long as necessary for legal reasons or to protect our interests.
Audio and visual information, such as video recordings of you when you visit one of our stores or call recordings when you call our Customer Care team.
One year or longer as necessary for legal reasons or to protect our interests.
Location or geolocation information, including device location information when using our Apps (if your device settings permit us to collect this information).
One year or longer as necessary for legal reasons or to protect our interests.
Internet or other electronic network activity information, including internet browsing information, unique device identifiers, cookie identifiers, device and browser settings and information, interaction with our Website, Apps or an advertisement, and Internet service provider information. We may also collect information about when and how you access and use our Websites and Apps, such as the date and time of your visit or use, the websites visited before and after visiting our Websites, how you navigate and what you search for on the Websites or Apps, the pages visited on the Websites, items you view, and the items you purchase.
For as long as you remain a customer plus as long as necessary for legal reasons or to protect our interests.
Inferences about or derived from any of the information above that may relate to your preferences or other matters.
For as long as you remain a customer plus as long as necessary for legal reasons or to protect our interests.
Our Site is for individuals who are at least 13 years old
Nordstrom does not knowingly request or collect personal information from anyone younger than 13 years old without prior consent from a parent or legal guardian. Please contact [email protected] if you believe your child under age 13 has submitted personal information to Nordstrom without prior parental or legal guardian consent so that we can take steps to delete the information.
How we collect personal information
We collect personal information in various ways, both directly and indirectly. For example, when you send us postal mail, email our customer care team, fill out a form on our Websites, place an order through the Websites or Apps, or provide information to one of our in-store team members, we collect your information directly from you. We may also collect your personal information indirectly through automated means, for example, when you interact with our Websites or use our Apps, we may use technologies to collect information about how you use the Websites or Apps. We may also receive information about you from third parties including from our affiliates and subsidiaries, social media platforms or from our advertising partners.
We collect personal information when you provide it
We may collect personal information directly from you or your device as follows:
We collect personal information from third-party sources
To better understand your preferences, operate our business, and provide you with products and services we believe you will love, we may receive your personal information from the following third parties:
We collect personal information using automated technologies
Personal information is also collected through automated technologies and shared with us when you visit our Website, use our Apps, open an email, or click on one of our advertisements.
We automatically create website and mobile application log files, which are created when you access our Website and/or Apps. In addition, automated data collection technologies—such as cookies, beacons, tags, software development kits (SDK), and scripts—are used by us to analyze trends, administer the Websites and Apps, and track users' movements around the Websites and Apps. We, and our third-party service providers, also use these technologies to gather demographic information about our user base as individuals and in the aggregate.
A "cookie" is a small text file that is stored on an individual's computer and downloaded to the computer or mobile device when they visit a website. Cookies then send information back to the originating website on each subsequent visit, or to another website that recognizes that same cookie. We use the following types of cookies:
We may combine information collected automatically (as described above) from your interactions with our Services and your activity on third-party sites with other data (including personal information).
If you wish to opt out of allowing certain cookies, you may do so by changing your browser settings so that cookies from our Websites and Apps cannot be set (see Targeted Advertising in the Your options and legal disclosures section below for your options). Please note that if you delete, block, or otherwise restrict cookies, or use a different computer or Internet browser, you will need to renew your cookie management choices.
How we use personal information
We use personal information, including information that we combine from your interactions with our Websites and Apps, in store, your device, or third parties, to conduct our business and to provide you with the best possible products, services, and experiences. We know your personal information is important to you, so we want to be transparent about how we use that information. Here the ways we use your personal information:
Categories of those we share information with
Categories of personal information we may share
The Nordstrom family of brands and companies including our affiliates, parents, and subsidiaries.
All categories of information referred to in the What personal information we collect section.
Individuals with whom you ask us to share.
Marketing and advertising companies and service providers.
Identifiers, commercial information, contact preference information, demographic information, location or geolocation information, Internet or other electronic network activity information, and inferences.
Service providers delivering products and services directly to you.
Identifiers and commercial information.
Service providers helping us better understand our interactions and transactions with you.
Identifiers, commercial information, contact preference information, demographic information, location or geolocation information, Internet or other electronic network activity information and inferences.
Service providers addressing online and offline fraud and security.
Identifiers, commercial information, demographic information, location or geolocation information and Internet or other electronic network activity information.
Service providers helping us maintain customer accounts and provide customer service.
Identifiers, commercial information, contact preference information, demographic information, and location or geolocation information.
Service providers supporting internal research.
Identifiers, commercial information, product preference information, demographic information, location or geolocation information, device and Internet browsing information and inferences.
Service providers that verify service quality.
Identifiers, commercial information, information you share during communications and interactions with us, and Internet or other electronic network activity information.
Service providers that support our business as allowed by law.
All categories of information referred to in the What personal information we collect section.
Financial services providers, including collection agencies, credit bureaus, our banking partner (TD Bank U.S. N.A.) and payment card association members. We may also share your personal information with other companies, lawyers, credit bureaus, agents, government agencies, and card associations in connection with issues related to fraud, credit, defaults, or debt collection.
All categories of information referred to in the What personal information we collect section depending on the circumstance and provider.
Social media platforms and networks such as Facebook, Twitter, Pinterest, and Instagram, when you choose to use certain features or tools available on our Websites or Apps that enable you to connect to a social media account or to share inspiration, finds, purchases and other content on social media.
Contact information, demographic information, location or geolocation information and device information.
Parties to business transactions including those involved in strategic business transactions like mergers, acquisitions, joint ventures, asset sales, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of strategic business transactions where personal information may be shared, sold, or transferred, and subsequently used by a third party.
All categories of information referred to in the What personal information we collect section.
Other third parties not otherwise described above, including service providers who assist us in preventing harm or fraud to us, you, our customers or other third parties; law enforcement, government entities, courts, or other third parties as required or allowed by applicable law, such as for the legal and safety purposes described under the How we use information section. We also may share personal information with third parties upon your request or with your approval, though we may not be able to accommodate all requests.
All categories of information referred to in the What personal information we collect section depending on the circumstance and party.
We may also share aggregated or de-identified information with our affiliates, agents, service providers, business partners or other third parties for their marketing or analytics uses or for any other lawful purpose. This type of information cannot be used to identify you personally.
Note that it is our policy to require that third parties we share your personal information with protect that information consistent with this Policy and applicable law.
We use interest-based advertising
As mentioned above, we work with third-party companies that support our advertising and marketing efforts, including to serve interest-based advertisements across the Internet; track and categorize your activity, interests and device(s) used over time on our Websites and Apps, and on third-party websites and mobile applications. The advertising networks and related providers gather this information to create individual profiles, which are shared with us and gives us the ability to match those individual customer profiles with advertisements we believe may be most relevant to a particular customer.
We may also share other information at our discretion, including information collected by automated technologies, which may be used by third parties for their own marketing, advertising, and other purposes. Please see the “Interest-Based Advertising” portion of the "Your options" section below for information on the choices you have related to interest-based advertising.
Targeted advertising partners
We work with and disclose certain personal information (identifiers, commercial information, contact preference information, demographic information, location or geolocation information, Internet or other electronic network activity information, and inferences) to third-party companies that support our advertising and marketing efforts, including to serve interest-based advertisements across the Internet; track and categorize your activity, interests and device(s) used over time on our Websites and Apps, and on third-party websites and mobile applications. The advertising networks and related providers gather this information to create individual profiles that are disclosed to us, which allows us the ability to match those individual customer profiles with advertisements we believe may be most relevant to a particular customer.
We may also disclose other information at our discretion, including information collected by automated technologies, which may be used by third parties for their own marketing, advertising, and other purposes. Please see the Targeted advertising portion of the Your options and legal disclosures section below for information on the choices you have related to interest-based advertising.
We use third-party analytics providers
We use analytics services, including Google Analytics, to better understand how customers use our Websites and Apps to improve those technologies and optimize your experience and interactions. If you wish to opt out of allowing Google to collect analytics information, please visit Google Analytics Opt-out Browser Add-on.
We may share feedback you provide to us
We are excited when customers want to share feedback with us about the products and services they have purchased and what we offer. If you ask a question about a product, respond to a question about a product or submit an online review, including if you include a photo, please be aware that this feedback may be publicly shared and used by us on the Websites or Apps without compensation or attribution. Please see our Terms and Conditions for more information.
Your options and legal disclosures
We recognize that you want choice not only in the products and services we offer but also in how your personal information is used and shared. We currently offer the following choices and options:
Additional rights in specific jurisdictions. For our customers residing in California, Colorado, Connecticut, Virginia or Utah, state law grants you additional rights under applicable law (see below for information on the rights granted for each state and when those are effective). You, or your legally designated representative, may submit a request to exercise your rights by completing our online form. Completing the form online will allow us to begin working on your request more quickly and efficiently, but we recognize that some customers may have difficulty using the online form or would prefer support from our team to complete it; you can get help by calling 1.877.653.0390. Please see the Identity verification requirement section below for more information on our process for verifying we have received a legally valid request.
Rest assured, Nordstrom will not discriminate or retaliate against you if you elect to exercise any legally available rights as described in this Policy. If you would like an authorized agent to submit a request on your behalf, please send us an email at [email protected] for instructions and additional information we need to respond to a request when submitted by a legally authorized agent.
Identity verification requirement. The law requires that we validate the identity and legal authority associated with certain personal information requests, including for customers residing in states granting additional rights as set out below. As a result, we may require that you take additional steps to validate your identity and legal authority, particularly where you make a request through our online form or in writing (email or postal mail). If you make a request online or through our Customer Care center, we will send a message to the email address you provided in your request and you must validate your request within seven (7) days as instructed in that email. Your request will be considered validated once you have completed the email validation process or submitted additional information as requested. Should you fail to confirm your request within the relevant timeframe and/or fail to provide the additional information requested, your request will be considered unvalidated and closed.
We will provide a response to any personal information request within the timeframe required by law. If we cannot substantively respond to your request in a timely manner, we will notify you and provide the reason for the delay.
Under certain circumstances, we may not be able to fulfill your request, such as when doing so would interfere with our regulatory or legal obligations, where we cannot verify your identity, or if your request involves disproportionate cost or effort. But we will respond to your request within a reasonable time, as required by law, and provide an explanation.
For our customers residing in California
California law requires that we provide certain disclosures, including a description of legal rights, to those who reside in the state of California. If you are a California resident and a Nordstrom customer, this section applies in addition to all other applicable rights and information contained in this Policy.
California disclosures. Please see the What personal information we collect and When we disclose personal information sections above for information about the categories of personal information we collect and categories of recipients to which we have disclosed such information over the preceding 12 months.
The Nordy Club and notice of financial incentive. We provide special offers and benefits to customers participating in our Nordy Club loyalty program. Customers may join online or in store; Nordstrom credit card holders join The Nordy Club loyalty program as part of the credit card application process. Nordy Club members earn points when they purchase certain products or services. These points convert to Nordstrom Notes that may be applied to future purchases with Nordstrom. Additional information on the Nordy Club, including details on how to earn Nordstrom Notes and other Nordy Club benefits can be found here. Participation in The Nordy Club is voluntary and Nordy Club members may withdraw from the Nordy Club loyalty program at any time by contacting our customer service at 1.800.446.4500. The personal information we request from customers when they sign up for The Nordy Club includes their name, email, and phone number, so we can send reward and program-related information (including relevant marketing), and to ensure that purchases are associated with the correct Nordy Club account. A Nordy Club member may also share personal information with us through their Nordstrom or Nordstrom Rack account(s), including username and password, billing, mailing and shipping addresses, phone number and payment method (e.g., credit card) information and brand preferences, or through purchases they make online or in store. When a Nordy Club member accesses our website or mobile app or makes a purchase, we collect the same personal information as we do from other Nordstrom customers as detailed above in this Policy.
While we do not assign a monetary value to the personal information we collect from Nordy Club members in exchange for the benefits The Nordy Club program offers, we do receive value in the form of customer loyalty and increased purchase engagement. In determining the value to Nordstrom, we considered the revenue generated from activities related to the collection and retention of Nordy Club members' personal information less expenses related to providing The Nordy Club program and benefits offered. This value will vary by member depending on purchases made, where those purchases are made (in store or online), which offers a member takes advantage of, and many other factors.
Your California rights. As a California resident, you have the right to request:
Please see the Your options and legal disclosures section for additional information on how to exercise your rights. In addition, California law also gives you the right to request that we limit the use of your "sensitive" personal information. Nordstrom does not use any sensitive personal information to make inferences about you and uses sensitive personal information only for reasons permitted by the California Consumer Privacy Act.
The rights granted to you under California law may provide us with exceptions to fulfilling your request, including where we need to retain the information to fulfill a legal obligation, complete a transaction with you, prevent fraud or any other purpose permitted by law.
Should you wish to appeal a determination we have made with regard to your personal information request, send an email to [email protected] within 14 days of receiving a final response from us. Include "Data Subject Rights Appeal" in the subject line of your email, and provide your name, the original request case number, the email address associated with your request and any relevant information for us to investigate your appeal. We will provide a response to your request for an appeal within a reasonable time and in accordance with applicable law.
Do not sell or share my personal information
As described above, we work with certain advertising partners to show ads that are targeted to your interests. These activities may be considered "selling" or "sharing" of your personal information under California law. To opt out of these activities, you must submit a request using our online form and adjust settings for each device and browser you use with the Websites and within each App you use. To adjust settings for Nordstrom and Nordstrom Rack, please go to our opt-out page. Alternatively, you may visit our Services using a legally recognized device or browser-based universal opt-out mechanism such as the Global Privacy Control. Please note that we may continue to collect and share personal information about you with other third parties, including to continue providing services to you where sharing of your personal information is for purposes other than targeted advertising and permitted by law. Adjusting your settings using the settings link above will only opt out of any sharing activity on the browser and device you are using for the Nordstrom-branded website (e.g., Nordstrom.com or Nordstromrack.com) you are visiting once you tap the "confirm" button. If you use the Apps, you will also need to opt out of the "selling" activity under the Do Not Sell My Personal Information menu item for each App.
California Privacy Rights Request Metrics (January 1, 2021, to December 31, 2021)
For our customers residing in Virginia
Virginia law requires that we provide certain disclosures, including a description of legal rights, to those who reside in the state of Virginia. If you are a Virginia resident and a Nordstrom customer, this section applies in addition to all other applicable rights and information contained in this Policy.
As a Virginia resident, you have the right to request:
Please see the Your options and legal disclosures section of this Policy section for additional information on how to exercise these rights. To opt out of targeted advertising, you must submit a request using our online form and adjust settings for each device and browser you use with the Websites and within each App you use. To adjust settings for Nordstrom and Nordstrom Rack, please go to our opt-out page. Alternatively, you may visit our Services using a legally recognized device or browser-based universal opt-out mechanism such as the Global Privacy Control. Please note that we may continue to collect and share personal information about you with other third parties, including to continue providing services to you where sharing of your personal information is for purposes other than targeted advertising and permitted by law. Adjusting your settings using the settings link above will only opt out of any sharing activity on the browser and device you are using for the Nordstrom-branded website (e.g., Nordstrom.com or Nordstromrack.com) you are visiting once you tap the "confirm" button. If you use the Apps, you will also need to opt out of the "selling" activity under the Do Not Sell My Personal Information menu item for each App.
The rights granted to you under Virginia law may provide us with exceptions to fulfilling your request, including where we need to retain the information to fulfill a legal obligation, complete a transaction with you, prevent fraud or any other purpose permitted by law.
Should you wish to appeal a determination we have made with regard to your personal information request, send an email to [email protected] within 14 days of receiving a final response from us. Include "Data Subject Rights Appeal" in the subject line of your email, and provide your name, the original request case number, the email address associated with your request and any relevant information for us to investigate your appeal. We will provide a response to your request for an appeal within a reasonable time and in accordance with applicable law.
Nordstrom does not collect or process personal information considered "sensitive" that is subject to the Virginia Consumer Data Protection Act.
For our customers residing in Canada
Canadian laws provide specific rights to our Canadian customers. If you are a Canadian resident and a Nordstrom customer, this section applies in addition to all other applicable rights and information contained in this Policy.
Canadian Federal law provides a right to access your personal information. You may also request that we delete your personal information. To submit a request for access to, or deletion of, your personal information, you may contact Nordstrom Canada Customer Care at 877.794.5304 or send an email to [email protected].
Identity verification requirement. The law requires that before we honor a personal information request from a Canadian customer, we validate the identity associated with the request. As a result, we may require that you take additional steps to validate your identity or legal authority, particularly where you make a request in writing (email). If you make a request to access or delete your personal information, we will send a message to the email address you provided in your request and you must follow the instructions in that email for us to verify your request. We will begin processing your request once you have completed the verification process.
We will provide a response to any personal information request within the timeframe required by law. If we cannot substantively respond to your request in a timely manner, we will notify you and provide the reason for the delay.
Under certain circumstances, we may not be able to fulfill your request, such as when doing so would interfere with our regulatory or legal obligations, where we cannot verify your identity, or if your request involves disproportionate cost or effort. But we will respond to your request within a reasonable time, as required by law, and provide an explanation.
For our customers residing outside the US and Canada
Nordstrom does not market for direct sale to customers in regions outside the United States and Canada, including the European Economic Area (EEA), Switzerland and the United Kingdom (UK). Purchases made through our Websites or Apps that ship to locations outside the United States and Canada are processed by Borderfree, Inc. ("Borderfree"), not Nordstrom. Any personal information associated with those orders will be received by Nordstrom on behalf of Borderfree. Nordstrom may access personal information controlled by Borderfree to fulfill orders. If you have questions about Borderfree's privacy practices, please contact Borderfree (borderfree.com).
If you provide personal information through the Websites or Apps separate from a purchase, you understand that your personal information will be transferred to and processed in the United States of America and any other country or jurisdiction at our sole discretion. The laws that apply to the use and protection of personal information in the United States or other countries or jurisdictions in which we transfer or process personal information may be different from the laws and protections in your country.
Links to other sites
Links to other websites and services. Our Websites and Apps may provide links to Internet sites, content, or videos (embedded or direct links) maintained by third parties. We are not responsible for the sites, content, or videos available via those links, and we have not reviewed the privacy practices of those third parties. We encourage you to review the privacy practices of any third-party sites you choose to access.
Contact us
If you have questions about this Policy or our privacy practices, please contact us at:
Nordstrom Privacy
PO Box 21986
Seattle, WA 98111-3986
1.866.554.6591
[email protected]
If you're not comfortable shopping through the Websites or Apps and would prefer to make your purchase via telephone, just give us a call at 1.888.282.6060. Our Customer Service representatives will be happy to assist you.
Updates to this policy
We may make changes to this Policy from time to time, and we may apply any changes to information previously collected, as permitted by law. Please be sure to check this Policy for updates. Each version of this Policy will be indicated by the last updated date at the top. If we make material changes to this Policy, we will notify you, such as by posting the updated Policy on the Websites or Apps.